Clothing Distributors Should Have A Good Grasp Of Channels

Rational planning channels

The planning strategy of circulation channel and current channel.

For fast consumption clothing and apparel industry,

The reasonable planning is the precondition for controlling the market. We can divide the distribution channel and the current channel according to the specific situation of the market, then find the profit point in this channel, and carry out the overall control according to this point, so as to realize the maximization of the control terminal.

For example, in the current channel, chain convenience store is a new retail terminal. In order to effectively control the terminal and shorten the contact with consumers, we can choose the convenience stores near the community and quality to do terminal display and customer maintenance.

Development and maintenance of special channels.

Special channels are very attractive to the vast number of clothing dealers, because they have the characteristics of centralized consumer groups, low development threshold and low maintenance cost, which are popular among the friends of clothing distributors.

If the traditional channel is regular, then the special channel is the flank of the army, which plays a certain defensive role in the overall situation.

For a strong clothing dealer or agent, consider setting up an independent department or special person to maintain follow-up.

Meticulous management

Channel division.

This is a further division under the division of the overall channel. According to the specific circumstances of the market, the market is divided into a, B and C markets, and the input of resources is determined according to the performance of the market. Such markets can be divided into sales volume, input, market and sales.

Store management.

Store management is the most important part of meticulous management. Many clothing dealers think that store management is timely delivery and prevention of goods being broken.

Actually, it is not so simple.

As today's fierce competition in the society, clothing distributors are constantly adapting to the needs of market development.

How to manage effective store management? First, detailed customer information files are recommended.

Arrangements for promotional activities.

Through irregular meetings

Attract the initiative of terminal owners and enhance brand influence.

If you are a leader brand, you can consider the company's development plan and promote sales activities for key promotional items. If you follow the brand, you can consider the input of competing products for a targeted counterattack.

It should be noted that the sales promotion arrangements need to meet the annual market support budget, and effective supervision and feedback on the promotion activities have been achieved to monitor the channel dynamics.

Logistics distribution

Choose the right warehouse location.

We know that controlling terminal distribution is the key.

How to reduce the cost of distribution and reduce the invalid distribution is the key to choose the right warehouse location. Through the detailed division and planning of the market before us, the next step is to do well the distribution work and make overall arrangements.

Two, we should choose according to the actual convenience of entering the warehouse, leaving the warehouse, handling, and leaving the car. For example, under the wholesale market, loading and unloading is extremely inconvenient and affect the efficiency of delivery and distribution. Then we can consider setting up a warehouse on the occasion of selecting convenient handling facilities.

Do inventory management well.

Whether inventory management is good or not directly affects the effectiveness of distribution work.

For direct control terminal clothing dealers, shortage and shortage of goods not only lack more sales opportunities, but also affect the customers' attitude towards terminals.

We should pay close attention to the change of our inventory, so as to make timely inventory management. On the other hand, we should also pay close attention to the stock of terminal stores, and replenish goods at the same time, strive for greater sales opportunities and win the trust of terminals.