Lining'S New Strategy: Recruiting Student Agents And Eyeing The Campus Market

It is not the same as other agents. They do not have to pay the cost to the branding in advance, nor do they have to participate in the annual order season.

Moreover, the Commission is not returned to students in the form of cash. Instead, it is sold to student agent accounts in the form of electronic money and can only be used in Lining's official mall.

In short, it is equivalent to giving up a portion of the discount to the student agent.

Recently, the news about Lining flew from the bankruptcy of Spain's authorized dealer to Hongkong's Tsim Sha Tsui branch.

The overseas market seems to be bleak, and the agents in the domestic market also stock up a lot of stock.

Therefore, the industry believes that this recruitment of "student agents", on the one hand is to promote the electricity supplier, on the other hand is also looking for a large number of inventory outlet.

Open recruitment of student agents, three per school.

The day before yesterday, Lining began recruiting students and staff from various higher vocational and university campuses in the official mall.

According to the staff, these campus agents need to assemble orders through their social circles and propaganda channels, and unify the order in Lining's official mall.

At the same time, agents will also be responsible for sending and returning services on campus.

Although the students get the discount from the campus agent and their orders on the official website, the campus agent can get 12% Commission on the actual sales. The 12% Commission will directly enter the account of Lining's official mall of the campus agent.

It is reported that Lining will cultivate three stable agents in each campus, and more than three will adopt the way of elimination at the end of the sale amount, so as to maintain the renewal and balance of campus agents.

Despite the idea that Lining started the student agency program, most people thought it was a means to reduce the pressure on inventory. But before that, Lining declared that the brand positioning was the consumer group between 14 and 45 years old, which also confirmed Lining's attempt to spread the consumer group to the student group.

Want to enter the campus market? "Student agent" first test the water.

For businesses and enterprises, we should focus on campus.

At the end of August, Taobao entered the campus express, and the construction of Alibaba small post office in 11 universities became a heavy news in the industry.

Alibaba's Taobao and Tmall business groups set up a "Alibaba service station" pilot in the campus. The service station cuts in the form of a small campus post office, providing express delivery, self service and other services.

The Alibaba Business School of Hangzhou Normal University and Zhejiang Shuren University in Hangzhou have become the first pilot schools.

It is learnt that the post office, apart from Taobao and Tmall express, can also use the system to settle into the school as well as other express delivery packages such as Jingdong.

Coincidentally, the electricity supplier Jingdong also launched campus offensive, and gradually established 64 business offices in the whole country. The campus business hall of China Agricultural University campus opened yesterday.

When the user pays the order, he chooses the campus business hall to pick up the goods, so that he can pay for the goods in the corresponding campus business hall, without paying the freight.

Lining's promotion of electricity providers and the launching of student agents are a step into the campus market. 12% of the Commission is paid. In fact, it gives the campus agent a discount of 45% off lower than the original one, and basically 50 percent off can supply the campus agent.

The overseas battlefront is defeated, and the Internet becomes a "life-saving straw".

Lining has recently failed due to a large number of hoarding goods and business strategy mistakes. The Spanish authorized dealer has gone bankrupt and the Hongkong Tsim Sha Tsui branch has closed down. The news that the discount and selling price of the online channels have been lower than the distributors' purchase price, and some distributors have to close down the real shop.

And to enter the electricity business and develop the student market has become Lining's "straw saving" to eliminate inventory and reverse the predicament.

Data show that there are 140 million post-90 people in the country, accounting for 11.7% of the total population, accounting for 13% of all Internet users after 1990s, and 27 million 310 thousand of the total Internet users, while 61.7% of the 90s will contact the Internet every day.

After 90 and 00 will be the main force to promote future network consumption and user experience optimization.

The campus channel will become a strategic place for businesses, especially for e-commerce enterprises.

The spread of consumer groups to students, the first time to seize the market, to bring logistics and services to the campus, on the one hand is conducive to expand brand influence and broaden channels, on the other hand, can also understand consumer demand for shopping.

"After 90 or 00, the impact on brand marketing is increasing. Apart from their consumption power, the impact on the surrounding people should not be underestimated."

Analysis of the industry, 90 will promote the consumption experience of the network, become a weathervane for business sales.