E-Business Speeds Up The Development Of Footwear Industry In Jinjiang

The crisis has changed.

The moment,

How can traditional industries achieve new leaps and bounds? How to pform and upgrade? Today, with the emergence of e-commerce, e-commerce has become a powerful tool for Jinjiang to accelerate the upgrading of traditional industries, cluster of new and high technology industries, agglomeration of production factors and high-end services.

As a new army in the field of e-commerce in Jinjiang, the New Asia Group has grown rapidly in recent years, and is also widely concerned by the society.

New Asia Group began to contact e-commerce in 2009, and then set up KYP shoes and clothing mall. In 2011, the enterprise operation center moved from Xiamen to Jinjiang.

At present, the company's total investment of 450 million yuan in the New Asia international e-commerce operation center project has been determined to be located in Jinjiang business logistics new area magnetic stove, the project includes sample design and research and Exhibition Center, import and export trade center, international warehousing and logistics distribution center, group business school education and training center, and so on, will be the largest network sales platform of Haixi based on footwear.

Why moved from Xiamen to Jinjiang? Zhang Zhimin, chairman of Xinya group, owns Jinjiang.

XTEP and other more than 100 "national brand" brand, but there is no large-scale e-commerce logistics and distribution platform; its customers are mainly in Jinjiang, such as Anta, XTEP, etc., if the local operation center is built, it can not only provide convenient service for Jinjiang enterprises, but also greatly reduce the cost of enterprises; at the same time, it can also let all the Internet users know Anta, XTEP and other brands from Jinjiang through the network platform, so as to enhance the visibility of the city.

It is understood that the New Asia Group is doing logistics in Fujian Province, butting other logistics companies outside the province, concentrating on cost saving in the construction of logistics in Jinjiang, promoting fast and easy development by using Anta and other brands. At the same time, using fast and easy shooting to promote Anta and other Jinjiang famous brands to further develop the electronic sales and marketing routes, and quickly catch up with the sale of second-hand goods, buy only the latest brand products, strictly follow the high-end line, and buy and sell two kinds of inventory.

New Asia moved the operation center to Jinjiang.

The government attaches great importance to policy support.

"E-commerce has become a powerful tool for Jinjiang enterprises to cope with the international financial crisis and vigorously explore the international market."

According to the relevant person in charge of Jinjiang economic and Trade Bureau, the Jinjiang international zone of Fujian international e-commerce application platform was officially launched in August 2009.

As the country's first county (city, district) regional e-commerce application platform, the launch of Jinjiang special zone marks a great step forward in the construction of urban e-commerce.

At present, more than 1000 export-oriented enterprises in Jinjiang have joined the special zone platform, which is close to 10% of the total number of enterprises in Jinjiang. It has achieved a good effect on the rapid development of the international market and the improvement of the competitiveness of the enterprises.

In 2010, the twelfth China (Jinjiang) International

On the Expo, Agel Ecommerce Ltd quickly participated in the signing ceremony of Jinjiang investment and technology innovation project, and became the only network technology innovation project signed by Jinjiang municipality with Jinjiang municipal government.

At present, a total of 30% of the enterprises in Jinjiang have used e-commerce to develop B2B business. Among them, apart from the use of Fujian International Electronic Commerce Center to carry out more than 1100 enterprises of B2B, there are more than 2000 enterprises using Alibaba to develop e-commerce.

In addition, according to incomplete statistics, about 20% of enterprises have their own corporate websites.

It is understood that today, Jinjiang attaches great importance to the development of the Internet industry and e-commerce. Since this year, relevant departments of Jinjiang have combed the policy clauses on supporting e-commerce. Through special support policies, enterprises have been guided to develop e-marketing through e-commerce and expand domestic and foreign markets. In terms of e-commerce logistics, Haixi international procurement and regional logistics center, Wai tou logistics distribution center, Shun Feng Logistics Quanzhou distribution center and inner pit "land port" project are stepping up construction.

The completion of these projects will greatly improve Jinjiang's logistics development environment and provide strong logistics support for e-commerce.