New Product Promotion Price, Selling Price, Brand Clothing Industry Diving

This fall, the "price war" will not only be carried out between electronic business platforms.

In recent days, the reporter found that the price comparison of many physical stores and e-commerce websites has entered the autumn and winter of clothing, the electricity supplier and traditional clothing.

The contest started quietly.

Autumn in Wuhan is short, but no one thought that the new winter long sleeved shirt has become the main force of price reduction in the late summer.

This year's national day, the fast fashion brands such as UNIQLO, Vic, ZARA and so on all have a marked reduction in the prices of many new autumn products this year.

Among them, the style and UNIQLO are quite similar to the network of cutting-edge Vic, the signs of competition for UNIQLO are particularly obvious.

Take the flannelette shirts that are popular in the past two years as an example. In September 26th, fan Kai Cheng announced that from today until October 7th, the price of flannelette shirts from 30 items and over 200 new floral series will be reduced from 129 yuan and 99 yuan to 68 yuan, and the price reduction products will cover more than half of the products in the whole line, and the price reduction will be close to 50%.

When the price is adjusted,

Cheng pin CEO, Chen Chen, was energetically aided by micro-blog, saying, "flannel needs big action."

During the national day, it may be influenced by the sales promotion of fan Kai Cheng, and the flannel product of some styles in UNIQLO store is promoted at a promotional price of 99 yuan.

It is reported that the low price of the promotion to the final rejection rate is almost impossible in the past few years.

In this rapid price cutting trend, the fast fashion brand ZARA showed more obvious performance. Its brand related staff revealed: "this autumn is equipped with varying degrees of price declines. Last year, 699 yuan of women's coat fell to 499 yuan this year, and the men's suit also fell from 899 yuan to 699 yuan."

It is reported that this is the first decline in the ZARA brand since its entry into the Chinese market 6 years ago, with the largest decrease of around 40%.

In this regard, industry analysts said that ZARA, UNIQLO and other foreign capital.

In addition to being affected by the economic environment, the development of domestic electricity providers has also brought a great impact on the brand's price reduction in the Chinese market.

The Internet used to compete with traditional retail at low prices. Now the traditional retail brand has gradually felt the threat.