Why Does Luxury Brand Versace Love Traditional Handicrafts?

This website aims to activate the brand's vitality in the digital field, stir up a sensation in the Internet age, and keep the brand image, so that the mosaic like floor pattern of Versace and its empire will continue to prevail.

The e-commerce Department of the website begins.

The core countries will be launched on 17 October to other regions, ranging from Austria to the United States.

Why does luxury brand Versace love traditional handicrafts?

The connection between Italy designers and the Internet world is more than online.

。

However, the 2013 summer wear conference in Milan on Friday also proves that fashion fabrics and even the entire fashion industry are inseparable from manual work and handcraft.

Therefore, the Etro (Etro) fashion show's scenery is a huge hand painted flower, with exaggerated and powerful brushwork.

Veronica Etro (Veronica Etro) proudly said in her design notes that all these wonderful prints were not made by computers, but by "almost extinct traditional hand-painted printing" technology.

Italy

Faced with the impact of the digital revolution, many crafts are being threatened or even eliminated.

Donatella Versace (Donatella Versace)'s practice is to pay attention to the series named after her own name, and asks Christopher Kane (Christopher Kane) to be her partner to design the "confrontation" (Versus) series. They use plastic fabric and digital chain printing. These are very natural for Kaine's generation.

The two fashion shows will be staged on Friday night (singer Beth Ditto [Beth Ditto] is singing for the conference). When watching the preview, miss Versace, who sits next to Mr. Kaine, tells her own goal.

"I want to emphasize cutting - Versace is famous for its dress, but our tradition of cutting is a bit lost," she said.

Though in this series, insert underwear on a steady black fabric.

Let common Versace clothing also expose a little skin.

{page_break}

Another signal is those small metal edges, which are inherited from the mesh effect of Gianni Versace invented in the 80s of last century, and this invention was very avant-garde at that time.

Although the gorgeous Versace lady is unlikely to join the hippie world, she used the tie dyeing method to create vague and faint patterns on the long skirts, sometimes adding the famous Versace logo - Medusa head.

The effect of high technology, which Mr. Kaine has spared no effort to show in his breathtaking London fashion show, will not have much effect on Versace.

Etro's fashion show focuses too much on fabric. Sometimes it even makes people feel that the designer is looking for a piece of fabric, a little wrinkle and a slant on the model.

Although the streamlined geometric patterns are emphasized in pure color (pure green silk and pure orange), sometimes those flowers look bad in the outline.

In theory, it sounds Smart: the beauty of hand painted flowers contrasts with the streamlining of clothing styles.

But these styles, such as the long sleeves on the 44th side tops, seem to greet the 80s of last century.

It may seem a little harsh, but it can be easier to succeed in computer printing with matching forms and careful tailoring.

"Cavalli" (Just Cavalli) fashion show, sitting in front of the show is Beyonce's sister Solange Knollys (Solange Knowles) and rap singer Aria Banks (Azealia Banks).

They can watch carefully how the designer's printing and dyeing technology creates an idyllic Mediterranean Garden on a small piece of fabric.

Roberto Cavalli (Roberto Cavalli) has successfully inspired all kinds of inspiration to combine animal patterns and prints (this season's trend), with white top blue designs that look like superior porcelain, and tie dye printing (another trend of the season).

Insert lace on the simple long skirt and look like it's a very familiar one.

But these prints are fresh and charming, both for experts and for designers, who have captured the essence of summer in South Europe, marine organisms and bougainvillea.

The opening dress of Moschino (Moschino) is a black and white procession. Its precision and geometry feel like the return of Andre Courrege (Andr Courr GES) fashion in the 60s of last century (White Helmets and others).

These vivid lines are like a geometry lesson, but this class was long ago.

The designer Rossella Jatini (Rossella Jardini) added some colors, initially from the base color, such as blue, red and yellow, followed by flowers - from the plain Daisy outline to a mass of flowers.

The way of printing in Italy has its history and tradition.

Although this is unfair, but after watching the imaginative digital print in London Fashion Week, it is a bit inferior to look at these attempts in Italy.