The Development Of Adult Shoes Has Become Another Way For Businesses To Compete For The Market.

Narrow heel and pointed head

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Nowadays, with the fashion label, the "adult" children's shoes and clothes are in fashion. For the current "eye catching" children's shoes market, many parents say how to choose a difficult problem.

Reporters interviewed found that some businesses look for business opportunities, not only to sell children's shoes into adult counters, not many children.

It is also a "reduced version" of adult shoes. The design, material and so on all follow the technology standard of adult shoes.

Adult shoes are not conducive to children's growth

Children's shoes in shopping malls are "mature".

Yesterday, reporters at a large department store in Ruijin road.

In the adult women's shoe area, a famous shoe brand counter sells adult shoes besides selling adult leather shoes.

The counter sells mainly adult women's shoes, and more than ten children's shoes are placed in the most prominent positions on the counter.

Reporters noted that these children's shoes in addition to the price of adult shoes, many styles are also very "mature", basically a comparison of adult shoes design style.

Among them, a pair of red and black girl leather shoes, the sole is designed to have a narrow slope.

The other is yellow and green boy's shoes, which are similar to the "European version" shoes worn by adult men, with longer toe ends, and hard shoes and heels.

When asked whether to consider the comfort of dolls, salesmen said that the children's shoes were walking on a "hard" design route.

"The shoes you take are basically three to nine years old."

The salesperson said that it is different from other counters.

Now sells children's shoes.

It is said that now many adult brands are doing children's shoes, one can follow the design concept of adult shoes, two when adults buy their own shoes, they can buy them along the way.

"Fish mouth shoes", "Rome shoes", "fringed shoes"...

Through interviews, the reporter found that children's shoes are becoming more fashionable, and the design of high heels can be seen everywhere.

Among them, the heel of a children's shoe in a shopping mall counters reached 6 centimeters.

Parents choose shoes to follow.

"Baby, the shoes you take are adults, and your aunt will introduce you to a high heel."

A little girl about seven or eight years old was interested in high-heeled shoes. The salesman came forward and handed the doll a pair of sandals with narrow red shoes.

"It's fashionable. I feel good."

The little girl's mother said she was going to buy this shoe for her daughter.

In this case, Ms. yuan expressed concern about the shoes.

She told reporters that her daughter is 4 years old, because she is worried that children will imitate adults too precocious, so few children shopping.

In addition, Ms. Yuan said she was worried that the shoes designed by adults were not in line with the physiological characteristics of dolls, but how to pick shoes specifically, she said, "follow the feeling."

The reporter inquired the salesmen of several children's shoe counters, and they all said they did not know what specific requirements for children's shoes were in production and design, nor did they know whether the children's shoes they sold were up to standard.

But reporters found that our country set up the industry standards for children's leather shoes a few years ago. This standard takes into account that children and infants are a special group, and for the first time, the smell has increased to the standards of footwear products.

Moreover, because too soft or strong soles for children's foot development is very unfavorable, the standard also has a clear regulation on the hardness of the shoe's outsole.

At the same time, Tao Juan, a psychological counselor who has long been engaged in psychological counseling for young children in Guiyang, said that preschool children had a strong ability to imitate, so that children could go shopping in the adult world, and children could really lead to precocity due to imitating adults.

Therefore, when shopping with children, try to avoid mixed areas between adults and children, and guide them correctly, and tell them that children are dressed differently from adults.

Doctor's advice: careful selection

"Adult shoes" has a negative effect on children's safety and development.

Guiyang Maternal and Child Health-Care Hospital, deputy director of pediatric surgery, master of medicine, Yu Mei told reporters that wearing high-heeled shoes will make walking and standing pressure behind the heel, so that the pressure is concentrated in the front part of the palm, easy to make the front part of the discomfort, such as the presence of thick cocoons or pain.

Children's feet are not fully developed. Before the age of 4, there will be many growth phenomena such as false flat feet and hind foot eversion. High heeled shoes are mostly lack of arch support and heel cup stiffening design, which can not protect children's feet well. Before 4 years old, most children will have the habit of toe gait. Wearing high heels will prevent children from developing correct posture.

Except not to wear it.

Children should not wear boots.

Dr. Yu suggested that shoes should be bought for children and the toes should be round so that the toes of children can be fully mobile.

If the toe is too sharp, it may cause hallux valgus and hallux valgus deformity.

The upper should be soft, and the soles should be soft and hard. If you wear such shoes, the sole muscles of your child will not be fatigued easily.

In addition, children's shoes must be accords with their growth and development characteristics. "Color stimulation is very important for children's brain development."

Parents should not be cool and handsome, but choose black and white.