Urban Beauty And Other Service Companies Succeed In Transition

Recently, statistics released by the National Bureau of statistics show that at present, there are hundreds of large retail enterprises in China. clothing The cumulative year-on-year growth rate of retail sales dropped to a lower level than that of the financial crisis.

In the face of no longer cheap raw material prices, rising labor force and more intense market competition, Chinese garment enterprises Began to face a more severe situation than the global financial crisis in 2008.

　　 Turn to the upstream industry chain and create China's "creation"

"The reduction in the number of labor force will lead to the transformation of China's manufacturing industry from" production machine "to" innovation center ", which is the mainstream voice at the just concluded Davos forum. For garment manufacturing industry, we should gradually peel off manufacturing links and concentrate resources on the upstream industry chain, and create core competitiveness through innovation, which is the best path from "made in China" to "Chinese creation".

This year, the underwear industry is also affected by the severe economic form. As one of the "world factories", Dongguan is the base of China's underwear industry. In the first half of this year, Dongguan's domestic sales value of above scale industries, including textile, clothing and footwear enterprises, was 193 billion 133 million yuan, an increase of 1.2 percentage points over the same period, and the situation was not ideal.

However, as the first camp of China's independent clothing brand industry, the beautiful transformation of urban beauty and other service companies has attracted wide attention and has become a highlight of the clothing industry's search for new breakthroughs. From the beginning of creation, the urban beauty fully recognized the significance of "Chinese creation" to modern enterprises. From product development to sales camp, the brand production and production brand were emphasized on the whole, and the brand as the core competitiveness of enterprises was strengthened, and the traditional way of "product production" was abandoned.

Chairman and President of urban beauty Zheng Yao Nan It is introduced that after the global financial crisis in 2008, the company gradually shifted its resources to the headquarters for product development and product development, and refined research and development enterprises. First, the design team was set up, and an international design center, which was developed by the top R & D and design staff at home and abroad, was set up to integrate the international fashion trends and consumer demand for the development and design of the close fitting clothing products, and to enhance the technological content of the products. With the help of brand strength, the added value of the urban beauty products was enhanced, and the growth of the enterprises' contrarian growth was realized.

This shows that relying on its own industry characteristics and technological transformation as the core of transformation and upgrading is the primary strategy for the garment industry to "create China".

　　 Industrial chain technology upgrading to create a model of manufacturing informatization

"We usually say that backward production capacity is a product with low technology and manpower." Chen Naixing, a noted economist, points out that with the increase of human cost, the competitiveness of such products is bound to decline. However, the technological input of Chinese enterprises mostly focuses on product functionality and less investment in high-tech supply chain.

As a typical case of technology upgrading in the industrial chain, the efficient and fast IT system created by urban beauty and the rapid supply of industrial chain help its enterprises to solve the problem of human cost.

The interlocking industry chain realizes vertical integration from design, production, logistics to sales.

In order to achieve the goal of reducing cost and increasing efficiency, urban beauty in May 2011 introduced huge sums of money from the introduction of the most advanced international outbound sorting machines, small sorting machines, electronic label sowing, RF wireless terminals and automatic transmission lines, etc., while greatly reducing labor costs, and at the same time, it realized the automation of commodity outgoing sorting, standardized operation process, real-time logistics information, and scientific logistics management.

In addition, in 2012, the city beauty company set up a northern logistics park in Tianjin to solve the supply problems of nine northern provinces and two stores in Beijing and Tianjin, and solve the problem of timely supply of stores in the northern region. To be efficient in technology and to benefit from technology has become a winning weapon for urban beauty to break through.

It is easy to see from the rapid "invasion" of fast fashion brands such as international brands ZARA and H&M in the Chinese market. In order to achieve the "China creation" road, it is imperative for Chinese garment enterprises to upgrade the industrial chain technology.

However, the upgrading and transformation of garment manufacturing industry still need process and time. In this process, it is essential to explore, flexible thinking mode and innovative consciousness based on the enterprise itself. As the industry has said, "enterprises are looking for the future for themselves, and they are also looking for the future for China's manufacturing industry.