Australian Designer Brand Unveiled In Melbourne Fashion Festival In Beijing

The biggest fashion consumption activity in the world

A contemporary Australian fashion design dinner was held jointly with the Australian government of Vitoria at the Hongkong equine club in Beijing.

This is the first appearance of L'OREAL Melbourne Fashion Festival in China, the 5 most famous Australian native place.

The unique fashion style of Melbourne, Australia, is shown to the Chinese fashion industry.

The L'OREAL fashion week of Melbourne, held in March each year, links Australia's fashion trends and fashion industries to the local and world talents of Australian local designers.

At the same time, it is also a multi-level fashion activity based on retailing and consumption. It has greatly promoted the economy while strengthening the prestige of Victoria as the top design center.

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This personal visit

CYLK, with plastic knitted and innovative technologies, local and international markets, independent fashion brands, Kuwaii, heavy art, fabrics and decorations "I want to embody the designer's personal philosophy of Kristy Barber:" stand up to the test of time, and let it be regarded as a treasure "; Leonard St. is characterized by simple lines, bold and pleasing hue, customized fabrics with design patterns as the brand characteristics, designers have rich artistic skills, and the design process is all done by hand; with surprise designs, simple design lines, and new interpretation of the classics, it is known with the idea of" making people effortless and able to wear day and night "at the beginning of the design. The Australian local designer brands include: the famous International Apparel Federation Design Award winner.

Chinese designer Lui Hon.

Strong sense of structure, impeccable technology and thought-provoking texture are known as "functional wisdom", creating a personality and freedom for the wearer.

As part of the super trade mission, this event is promoting the Australian pioneer's fashion industry while promoting further business cooperation and exchanges between Australia and China's fashion industry.

The Minister of innovation, services and small businesses in Vitoria, and Louise Asher, Minister of tourism and large-scale activities, Ms. Laura Anderson, chairman of L'OREAL Fashion Festival in Melbourne, and Graeme Lewsey, chief executive of L'OREAL Fashion Festival in Melbourne, attended the dinner.

Chief executive officer of L'OREAL Fashion Festival, Melbourne

Over the past 16 years, as a non-profit organization, L'OREAL Fashion Festival in Melbourne has been a popular consumer culture gathering of fashion, beauty and business, and has become a leader in fashion events.

We have not only organized a trade activity, we have created a field that converges consumers, creativity and business. Consumers who have seen the works on our T platform can also buy through APP. We provide consumers with the opportunity to distance themselves from the fashion industry and interact with each other.

It is a great honor for us to bring the idea of Fashion Festival to Beijing and share with the Chinese people the colorful fashion styles from Australia. We hope that in the near future, local designers in Australia will be able to create their creative businesses in China and promote the diversified design and competitive fashion masterpieces of Australia to Chinese consumers.

L'OREAL Melbourne Fashion Festival (LMFF) is one of the largest fashion events in the world. It has a history of 16 years, bringing together more than 380 thousand consumers, media people and fashion people, and organizing cultural fashion promotion activities around the world, such as the latest London Fashion week.

The L'OREAL Melbourne Fashion Festival aims to support and condense the Australian fashion industry, displaying Australian fashion works at home and abroad, and publicizing Australian fashion designers.

Every March, the L'OREAL Fashion Festival in Melbourne will carry out activities at different levels, targeting retail and consumer, to promote local economic development and enhance the reputation of Vitoria excellence design center.

The seventeenth L'OREAL Melbourne Fashion Festival will be held in 2013, with the date of from March 18 to 24, 2013.

It is Australia's largest economic plan to strengthen investment relations and new business opportunities in Vitoria and China.

The plan is mainly for industries that Vitoria and China consider strategically important, such as automobiles, aerospace, education, food and beverages, information and communication technology, life sciences, mining equipment and technology services, professional services, sustainable urban design and tourism.