How To Understand The Contents Of Clothing Exhibition Service

In today's exhibition industry, marketing tools and promotional strategies are becoming more and more homogenized today. Competition in clothing and exhibition industry comes from high quality clothing exhibition services.

The clothing exhibition service is an important means for the exhibition organization to distinguish itself from the other clothing exhibition, and also an important weapon for the competitive advantage of the clothing exhibition.

From a different point of view, the clothing exhibition service contains a very wide range of contents.

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As for the object of service, the clothing exhibition service mainly includes service for exhibitors and service to visitors.

Exhibitors are one of the most important customers of clothing exhibition, and also one of the most important service objects of clothing exhibition.

Services to exhibitors include: briefing on the preparation of clothing and exhibition, providing industry development information, providing trade paction information, displaying planning services, exhibitors pportation, inviting suitable spectators to visit, booth construction, exhibition site services, business travel services, etc.

Among them, it is the most important service for exhibitors to invite a certain number of spectators and quality spectators to visit.

Service to the audience.

Like exhibitors, spectators are another most important customer and service object of clothing exhibition.

There are two kinds of audience for clothing exhibition, one is professional audience, and the other is ordinary audience. Two

Services for professional audiences include: Forecasting clothing exhibition and exhibition information, and providing industry development.

The product supply information, attract appropriate exhibitors to dress exhibition, clothing exhibition site services, business travel services, and attract a certain number of planning services.

From the different stages of clothing exhibition preparation, clothing exhibition services mainly include pre exhibition service, exhibition service and pre exhibition service.

That is, exhibitors, spectators and other related services provided by exhibitors before the opening of the clothing exhibition, such as exhibits pportation, exhibition consultation, exhibition planning services, etc.

Exhibition service.

That is, during and after the opening of the clothing exhibition, such as site safety, cleanliness and attendance registration.

After exhibition service.

After the closure of the clothing exhibition, the exhibitors will continue to provide follow-up services to exhibitors, spectators and other parties, such as the summary of the clothing exhibition, the closing of the clothing exhibition, and the source and composition of the exhibitors and spectators.

In practice, many exhibiting agencies only focus on exhibitions.

The pre exhibition service is only passively provided, with little attention to the post exhibition service or no post exhibition service.

In fact, pre exhibition service, exhibition service and post exhibition service are all important parts of the clothing exhibition service. Any neglect of any part will seriously affect the quality of the clothing exhibition service.

According to the function of clothing exhibition service, the clothing exhibition service mainly includes exhibition service, information consultation service and business travel service exhibition service.

It is the traditional service such as product exhibition, trade paction, new product launch, exhibition and planning service provided by fashion exhibition, which is the most basic service of clothing exhibition. They are mainly provided and completed at the exhibition site.

Information consulting service.

The clothing exhibition provides business information and consulting services to exhibitors, spectators and other interested parties in terms of industry development, trade demand, industry dynamics, market analysis and so on.

Business travel service.

In order to understand the local market in a more comprehensive way, some exhibitors or spectators will also inspect the local market after the exhibition or visit to a certain garment exhibition. For the customers in need, the clothing exhibition should also provide services such as consultation of business travel and organization and business tour.