Famous Clothing Products Sing In The New Mall Shopping Festival In East Zhejiang

Recently, Shangyu The 2012 East Zhejiang New Commercial City (Shangyu) Shopping Festival was held. Lv Jun, member of the Standing Committee of Shangyu Municipal Committee of the CPC, introduced the basic situation of Shangyu and the development of the commercial service industry in recent years, introduced the specific activities of this shopping festival, and answered the questions of reporters with the heads of relevant departments. On the morning of the 29th, the Shangyu Municipal Party Committee and the Municipal Government also held the opening ceremony of the shopping festival at the Shangyu branch of the 14th China Hangzhou West Lake International Expo at Shunhui Baiguan Square.

　 Leading health and fashion, more innovative consumption concept

One of the purposes of this shopping festival is to lead the new consumption concept of health and fashion. During the shopping festival, Shangyu City arranged a lot of healthy and fashionable consumption activities, such as organizing the staff of organs, enterprises and institutions to carry out fitness walking activities, inviting authoritative health experts to give lectures on health care knowledge, holding professional health care on-site consultation, beauty makeup on-site experience and other activities. At the same time, through the sweet display of wedding supplies and the joint discount sales of home textile accessories, promote the fashion and romantic wedding fashion; Through the computer digital golden autumn special offer and time limited rush purchase, we guide consumers to gradually enjoy the information-based and digital life, and actively advocate the broad masses of consumers to enjoy a healthy and fashionable lifestyle from the humanities, science and technology, etc. Shangyu Shopping Festival has become a festival feast for consumers in Shangyu and surrounding counties and cities.

Integrating cultural elements, more leisure flavor

This year, the shopping festival will pay more attention to consumption Integration with culture, strive to tap cultural connotation and improve the taste of activities. The first Zhedong (Shangyu) Auto Culture Expo, themed "deducing auto culture and enjoying the fun of driving", mobilized motorists to capture the wonderful moments of "me and the car" and use car models to interpret auto fashion; The leisure tourism series activities of "Yu Shun Culture and Ancient Yue Customs", the "Four Seasons Fairy Fruit Tour" and the activity of picking Shunyang red heart kiwi fruit, the lantern riddle quiz, the talent show contest with "Qin, chess, calligraphy, painting, dance" as the main display line, the poetry on-site creation exchange meeting, etc., were held to explore the culture of the scenic spot, so that citizens can feel Shangyu in cultural consumption and cultivate their sentiment; The International Carnival selects foreign featured performance teams to perform in Yu; Yu Shun Culture Week, during the National Day, will showcase the traditional culture of Shaoxing; The publicity of the public image of the city of "Shangyu as a good place and Yuwei as a city" and the selection of the ten popular projects on the 20th anniversary of Shangyu's removal from the county to the city pass on Shangyu's development concept, show the style of the new business capital in eastern Zhejiang, and create "the best leisure town in China".

Highlight theme shopping and enrich promotion forms

Theme shopping is an important carrier for Shangyu to stimulate the consumption of the whole people. Last year, the total retail sales of consumer goods in Shangyu was 15.57 billion yuan, up 18.9% year on year, and the tax revenue of the tertiary industry service industry was 1.305 billion yuan, up 17.5% year on year, accounting for 49.8% of the local tax revenue. This year's shopping festival will promote ten major theme shopping and consumption series activities, providing festival participants with more unique "happy shopping, satisfied consumption" enjoyment experience. In order to enhance the attraction of the shopping festival and effectively stimulate domestic demand, this shopping festival pursues the innovation of shopping theme and form, and carefully designs the promotional activities focusing on the ten themes of "passionate consumption, pleasing Yucheng" shopping according to industry, time periods and consumption habits. At the same time of traditional promotional forms such as discount and free purchase, gold jewelry Famous clothing , National Day household appliances and other manufacturers' joint marketing activities to benefit consumers; While organizing more than 1000 famous products and more than 10000 new models to go on the market, new products such as autumn and winter clothing and cosmetics were released and several famous model shows were arranged to guide citizens to consume. Organize activities such as appreciation meeting of ten famous private brands, group purchase meeting of thirty brand home furnishing alliances, and actively adopt new promotion methods to stimulate consumption and stimulate domestic demand. Service, industry and commerce, public security and other departments and units will continue to do their best to ensure the quality of goods, food safety, consumer rights protection, and shopping order during the shopping festival.