Focus On Corporate Brand Before The Ningbo Fair

With the successful completion of the relevant exhibition work, we have focused our attention on the activities of this Expo and the expressive force of many brands.

In the field of textile and clothing in China,

The international clothing and Accessories Fair has an important influence, which is closely related to the strong garment industry cluster in Ningbo.

As an important manufacturing base and main export city of Chinese clothing, Ningbo has many well-known domestic enterprises and brands including YOUNGOR, Shanshan, Bo Yang, Taiping bird, and so on.

YOUNGOR: innovation power, strong creativity, fast run

It is the driving force for enterprises to upgrade their brand development.

After many years of exploration, YOUNGOR group has built a technological R & D innovation system based on the market, relying on the stock companies, taking the technology center as the core and taking the company's technology development department as the foundation, with domestic and foreign scientific research institutes and the same industry as partners.

In YOUNGOR's view, there is no perfect product in the world. Only through the continuous improvement of products tested by the market, even DP, hemp and so on, YOUNGOR's "representative works" are also constantly upgrading.

Take the DP ironing trousers as an example, this is YOUNGOR's new star in the research and development of products. It is developed by pplant ironing technology. Now it is becoming another powerful new competitive product of YOUNGOR.

Behind the high sales volume is the rich value of YOUNGOR's innovative technology and creative ideas.

DP non ironing trousers and other products are not only anti wrinkle and ironing, but also have good properties such as soft handle, breathable and sweat perspiration, smooth and elastic fabric.

Just like "

"The stereoscopic sense of the movie, the attraction of the public, the three-dimensional sense of the product and the glossiness of the product are like the" 3D "engine for the traditional form of expression, and the product is naturally" a big draw ".

Fig: pformation and upgrading step by step to win

In 2004, the fig Group invested in the establishment of the "OEM" production base.

In order to further win the initiative of enterprises' survival and development, we should create a strong brand of national independent intellectual property rights with Chinese characteristics as a breakthrough for enterprises to become bigger and stronger.

The group implements two markets and develops simultaneously according to its own actual conditions.

First, the group firmly grasped the authorized production of international brand, and produced a series of authorized brands with high added value.

Although the risk of "OEM" is small, the profit is direct and the cost of channel development is low, with the improvement of people's living standard, the advantage of low price in China's exports is gradually losing.

In 2006, the group stepped out of the historic second step, from "OEM" to "OBM".

After market research, the Group invested in the development of its own brand building project - "FIOCCO" senior women's clothing.

To build a brand successfully, we must have the core competitiveness of design and R & D.

Only by using the most popular fashion elements in the "fig", can we ensure the competitiveness of our products.

The group strengthens the communication and discussion with the famous international designers and the long-term cooperation with the top professional institutions in China, which makes the design concept more mature and attractive.

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Taiping bird: "fast fashion alliance" out of the traditional mode

From the early 90s to the beginning of the dislocation competition, to 2008 before the completion of the virtual mode of construction, as well as the current fast fashion brand creation action, all of which give the enterprise a benign development motivation.

Under the guidance of creativity, Taiping bird broke the old concept, old mode and old channel existing in the traditional clothing industry.

To form an international leading "fast fashion joint" business model.

The "out of the traditional" Taiping bird has achieved rapid growth through an unstoppable trend with the idea of "creativity", "fast fashion" and "virtual operation". It has achieved the leap of brand strategy and promoted the magnificent evolution of the garment industry with creativity.

Tonlion: innovative brand marketing, electronic commerce, film and television advance

Tonlion is an old but young brand. Its old way lies in its development over the past decade. Young people are constantly creating new values.

As a

Tonlion should not only keep pace with the market and catch up with the market, but also need to create new brand value.

Today is an era of experience economy. It is also the era of new media and traditional media playing chess. The most powerful communication and interaction between consumers and consumers is who can firmly grasp the market opportunities.

Tonlion is fully aware of the quintessence of brand communication, and has made a substantial and innovative adjustment in advertising communication strategy: let film and television marketing speak for the brand, let social network interact for brand, and make e-commerce serve brand.

A few years ago, Tonlion began to promote and prepare interactive marketing projects, naming Tencent entertainment channel, convening civilian spokesmen, etc., through micro-blog and network for "viral marketing".

When e-commerce has sprang up, Tonlion online shopping has built up specialized databases for consumers, providing information in a timely manner and conducting one to one marketing, reducing the shortcomings of information degradation and flat channels.

In addition, Tonlion, as a casual wear sponsor of the TV drama "spicy hot women", has made an implantable marketing, which has made a good topic for word of mouth communication.