Rid, A Famous British Designer, Talks About Cashmere Fashion

After many years of vicious competition, China's cashmere market has entered a predicament of predicament. The price war between cashmere enterprises has turned the price of cashmere almost below the bottom line, and irrational price war has been rampant. China's cashmere market is in urgent need of fundamental changes and has become a consensus in the industry. We interviewed the famous Italy cashmere brand with a long history. GULASS Mr. Richard, the chief designer of (ancient times)

Reporter: from the point of view of design, what advantages and characteristics do fashion cashmere compare with traditional cashmere?

　　 Richard Traditional cashmere is easy to pilling and easy to deform. Fashionable cashmere itself is a fashionable product. It is rich in texture, flexibility, good air permeability and strong elasticity, so it is easier to shape and has richer styles, which can make the figure of women better. The general consumer thinks that the higher the purity of cashmere, the better. However, it is not the case that cashmere is not the higher the purity. The other materials should be added to improve the traditional cashmere easy to wear, easy to deformation, easy to pilling and other defects. Make the touch more delicate, softer and better flexibility.

Reporter: what are the main aspects of cashmere design today?

Richard: in the style design aspect, for quite a long time, many cashmere dress colors are monotonous, and are mainly composed of dark grey series. The color level is not rich enough, the fabric structure design changes little, and the graphic and clothing style design is lack of innovative consciousness and fashion elements. Therefore, the products are concentrated in the middle and senior consumption crowd dominated by middle-aged and old people, resulting in a narrow consumption group. Now there are significant changes in this area, such as lace, hollowing, jacquard, sequins and other techniques, which are widely used by various manufacturers. Products that combine with cashmere fabrics are also rare.

Reporter: what are your design ideas for "lover"? Where can the inspiration be triggered? What are the main products?

Richard: what I am concerned about is the trend that other people do not realize, that is, how to use the modern design techniques to highlight the classical spirit; that is to say, I want to blend fashion and tradition, sublimate into a classical beauty, and also reflect the natural customs. This is mainly reflected in fabric. Just like adding high tech Lycra in cashmere, simple and gorgeous. And I designed "lovers" to make women look slender and slender. My inspiration comes from nature, and the colors of nature give me great inspiration. For example, when I see the leaves, I think that the clothes I designed should be wrapped up like the leaves in a natural way. At present, the main products of "lovers" are garments covering the legs And shawls.

Reporter: what is the main style of "lover"? What kind of theme does it embody?

Richard:Gulass is the brand of Italy, so the main style of "lover" is more Europeanized. It has the characteristics of romance, warmth and generosity and elegance. Gentle, gentle and implicit are the themes of this brand, because we need an atmosphere full of aesthetic feeling; and we create our own world with traditional culture as the center, and affirm our own value, so we also need to show and publicize our individuality with clothes. It is a brand new focus to integrate these two contradictory characteristics. This is a natural and self packaging.

Reporter: what color do you prefer to cashmere design?

Richard: Generally speaking, color is a mixture of many elements. I prefer to use pure and bright colors, like natural elegant colors, silk like flowing luster, and summer tender colors. For example, I am very fond of the golden color of ancient Chinese court costumes, with a little orange red, very elegant; in addition, the color of Ancient Jade also fascinated me.

Reporter: have you ever thought of combining fashion cashmere with traditional Chinese dress culture and designing clothes with Chinese characteristics?

Richard: I think I will try to do it. China's clothing is more relaxed and does not conform to the characteristics of "lovers". If the use of strong knitted fabric, more can not be displayed. But I will use the Chinese cheongsam slender and smooth lines, but will not use the vertical collar of cheongsam. In addition, I will also use Chinese style patterns in my design.