BELLE Is Expected To Buy Big Step At The End Of The Year.

In September 24th, reporters learned from BELLE international investor relations department that BELLE's acquisition of Big Step is expected to be completed by the end of this year.

"At present, the procedures for examination and approval are proceeding. If there are no accidents or other problems, the end of the year should end."

Investor Relations Department said.

In March 20th, BELLE International announced that it would buy the full equity of Big Step with a price of 880 million yuan and a maximum adjustment of 920 million.

The reason why BELLE chose Big Step is to value its channel resources, which owns more than 600 retail self operated stores, mainly selling Nike and Adidas sports brands, and is basically consistent with BELLE's sports brand sales business.

"The integration of future sales channels is bound to be a trend. BELLE has also studied for a long time, and thinks that the company is in line with BELLE's strategy in development and operation, so it chooses to buy it."

The source said.

Lead and Big Step

As indisputable

Brand leader, BELLE has made plans for the acquisition of sports channels.

As early as 2008, when sports brand opened up, BELLE was watching the market.

"Sports brand has not been doing well in recent years, and it has been overextended in 2008, which is also an opportunity for us."

The above BELLE people said.

At the end of last year, BELLE had acquired the market.

Leading news, then, in March of this year, BELLE issued a notice announcing the acquisition of Big Step.

However, more people are not aware of the fact that the previous acquisition of Shenzhen's lead and acquisition of Big Step is actually the same takeover.

"Big Step and leading is the same thing, leading is subordinate to Big Step.

We will explain in detail at the end of the acquisition. "

The person explained.

"It can be said that Big Step is not sold at the best time, or that it can not reflect its market value.

880 million of the price should be the bottom. "

Beijing key Road Sports Consulting Co., Ltd. CEO Zhang Qing told reporters.

"But after BELLE's acquisition of Big Step, it will strengthen its bargaining power with the brand, because BELLE is still strong in terms of scale and management, whether it is negotiations with brands or shopping malls, it should be much better than Big Step did it on its own."

The aforementioned BELLE personage said: "we believe that sports brands will also have opportunities in the future, especially our brands such as ADI and Nike. We are optimistic about the future development.

In addition to the acquisition, we have increased the number of stores over 10% in recent three years. "

Channel synthesis trend

Nowadays, the trend of sports brand oligopoly is more and more obvious.

"It should be Baosheng international."

BELLE said.

An industry insider told reporters that with the decline in the effectiveness of sports brand outlets, the choice of cooperation with Baosheng and BELLE such as large channel providers is a way to ensure efficiency.

"The bigger the scale, the better the brand effect."

Some sports brands' performance in the first half of the year proves the above statement.

In the first half of 2012, Lining, trend and PEAK brands optimized and closed down inefficient stores, and Lining closed thousands of stores.

However, Baosheng and BELLE have chosen to expand their channels in order to keep the shop open.

As of June 30, 2012, BELLE sportswear self-service stores reached 4992, and opened 262 stores in the first half.

{page_break}

At present, BELLE International's

Business is mainly based on distribution agents.

The first line brands are Nike and Adidas, the second is kappa, Puma and converse.

Its semi annual report revealed that the first half of the above brand turnover amounted to 5 billion 117 million, accounting for 88.6% of the total performance of its sports apparel business.

According to BELLE international, its distribution to ADI and Nike has exceeded 30% of the total sales volume of the two brands in China.

"Future sports brands must face channel integration.

Small channel merchants have no advantage in bargaining power and market cooperation when facing giants, and can only be bought and sold.

Zhang Qing said.

Or see that the Chinese sports channel business has not yet formed an oligopoly situation, Swiss sporting goods retailer Intel Sports International Limited (hereinafter referred to as "IIC") chose to cooperate with Fujian Xinhua Plaza shopping mall Limited by Share Ltd to enter China.

"There will be fierce competition for channels later.

Compared with Baosheng, BELLE still has some women's shoes brand, which will have some advantages when negotiating with the shopping mall, while Xinhua has its own shopping plaza, each has its advantages and disadvantages, but the trend of future oligarchs will become more obvious.

Zhang Qing said.

"What we value is the long-term operation of sports apparel business. Besides Big Step, we have no idea to make acquisitions in the future.

Now it is starting to pform its more than 600 stores and is already being integrated. "

The above BELLE people said.