The Status Quo Of Garment Industry: The Status Quo Of Advanced Customization In China

　 　 Guo Pei : Be the most beautiful skirt in my heart

Guo Pei, as the earliest customized dress in China designer Her works represent the dream of the ultimate luxury women, and become the first customized design contacted by domestic first-line female stars. As a Chinese designer, she let the concept of advanced customization spread in China, and now it has become a lifestyle of a class; As a woman who loves beauty, she infuses her dream of ultimate luxury into her works and endows them with soul. The combination of Chinese and Western characteristics is favored and affirmed by domestic stars and the fashion industry. Today's success in business has not stopped Guo Pei from moving forward. She is recording every step of the process of high-end fashion customization in China today. On the occasion of National Day, the program invited Guo Pei to talk about her vision of China's Gao Ding and her dream.

　　 Journalist: You are known as the first person of China's high customization. How do you define advanced customization?

Guo Pei: Advanced customization is customized production (mostly single piece production) according to different demand conditions proposed by customers, providing consumers with unique and personalized clothing 。

　 Reporter: What's the difference between China's advanced customization and foreign countries?

Guo Pei: The development stage of China's advanced customization is different from that of foreign advanced customization. The most important thing is that the service objects (customer groups) are different. China's advanced customization highlights Chinese characteristics more.

　　 Reporter: Chinese clothing How far is the design level from the world's advanced level?

Guo Pei: Although the development of fashion design in China and other countries is at different stages, there is no distinction between "advanced" design and non advanced design. We now have many talented and thoughtful young designers who are very self styled, which cannot be measured by a unified standard in the world.

　　 Reporter: What is the customization process in your studio?

Guo Pei: When guests come to Rose Square, they will be greeted one-on-one by designers. They will communicate face to face with customers to understand their needs, and draw design sketches for guests on site. After that, the guests need to measure the body to obtain accurate data of 46 parts of the body. The next step is for the pattern maker to make cloth samples. After trial wearing and repeated debugging by customers, the semi-finished products can be produced using real fabrics. Semi finished products still need to be debugged before they can become finished products. After the completion of a customized garment, the guest must go through at least 3 trials. A simple customized garment also needs hundreds of hours of production.

　 Reporter: Who are the consumers of advanced customization in China? What changes have taken place in the customer group since the introduction of advanced customization into China?

Guo Pei: In the early days of our country, those who consumed high-end customization were all successful people with independent taste. They hoped that their clothes would be personalized and different. With the development of economy, advanced customization has gradually entered the life of ordinary people. Many ordinary people hope to have a chance to wear their own clothes , especially the most important occasions in your life, such as your own wedding or the wedding of your children.

Reporter: The broad spirit of Chinese culture and art is the inspiration of many domestic designers. How do you think to differentiate the Chinese style and how to Chinese Elements Carry forward and integrate innovative elements?

Guo Pei: Fashion is what an era advocates. To carry forward the Chinese style, we must combine the times, and put the past into today, so that the works can continue in the future. To carry forward Chinese culture is not to pick up old papers and completely copy the past, but to integrate contemporary things into the development of the times.

　　 Reporter: Do you think China has its own luxury brands?

Guo Pei: In fact, I prefer to call "Chinese luxury brand" "Chinese boutique", because the rich class in China has just formed these years, and the consumption concept is still in the primary stage. However, the concept of Chinese boutiques has existed since ancient times. If we mention Chinese boutiques, our handicrafts and artworks with super skills have always existed.

　　 Reporter: How can we really go abroad and gain more recognition in the world?

Guo Pei: What we have done is not to gain international recognition. In other words, international recognition is not our goal. Instead, we should first recognize ourselves and achieve the best in the real sense. However, we should be strict in our recognition and standards. "Going abroad" is the next step to get international recognition after we reach our own high standards.

　 Reporter: You once said that making money is to make creation free from worries. You are an ideal designer. Can you talk about your ideal?

Guo Pei: My ideal is to be the best and most beautiful skirt in my heart! I will work hard for this goal.

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