The Clothing Industry Put Forward The Theme Of "Strength Refining", Advocating New Values And Ways Of Thinking.

Recently, China International clothing The organizers of the CHIC formally released the theme of the exhibition in 2013: "Li Lian". Around this new exhibition theme, Chen Dapeng, executive vice president of the China clothing association, said that the next two years will be an important period for the development of China's garment industry. If enterprises do not think about change, they will be forced to withdraw from the market. This is a real problem. The theme of "strength refining" is to advocate a new industrial value and rational way of thinking.

What is "Li Lian"?

"Li Lian" is the exhibition theme of CHIC 2013. The birth of this theme has two realistic reasons: the reality of the development of China's clothing industry, and the historical mission of CHIC as the platform and carrier for the industry's present situation.

In July this year, as one of the organizers of CHIC 2013, the China clothing association released the new media image of next year's exhibition: This is a picture with both external visual beauty and inner vitality. It is called "discus thrower". From the image of the classic sculpture in the history of aesthetics, we can see the demand for the development of China's clothing industry.

"Li Lian" is the exhibition theme of CHIC 2013. The birth of this theme has two realistic reasons: the reality of the development of China's clothing industry, and the historical mission of CHIC as the platform and carrier for the industry's present situation. Chen Dapeng said that the nature of CHIC's exhibition is beyond doubt. It should enhance the core value of exhibition by enhancing its endogenous driving force and creating new advantages. CHIC should work hard in the field of industrial service to make it a brand of public service exhibition which is in line with the requirements of a strong garment nation.

Logically speaking, "Li Lian" is a continuation of the theme of CHIC in the past 3 years. CHIC2011 takes "discovery" as the theme and explores the harmonious relationship between people, clothing and nature. The theme of CHIC2012 is "crossing". Taking the exhibition 20th anniversary as an opportunity, everyone can look back on history and rebuild confidence in facing difficulties.

In fact, the continuation of the CHIC theme has a realistic basis that must be followed: the development of China's garment industry. The theme of the CHIC exhibition is the result of refining the development of China's garment industry. Chen Dapeng revealed the details of planning the theme of CHIC 2013: "we find that the situation and development trend of the industry is becoming clearer and clearer. Especially since the three or four month of this year, the overall difficulties faced by the industry are very obvious. At that time, we put forward the concept of" Lian Lian "on the basis of the overall situation of the whole industry. Later, it was concluded that the key to" Li Lian "lies in the accumulation of internal strength and the problem of energy accumulation.

by What needs to be done?

"Lian Lian" is a kind of industrial value. This value has two major functions. First, it advocates Chinese clothing enterprises to view the future development from the internal driving force of enterprises in the new period of development. Second, help CHIC create internal quality, provide value-added services to participants and achieve sustainable growth.

Coping with Finance In the process of crisis, China is one of the best performing countries, but in fact, no country can be single. Last year, the central economic work conference pointed out that inflation and economic downturn were the two major pressures facing China's economy in 2012. In fact, the clothing industry is the same.

In the past, with the rapid growth of China's economy and the rigid demand of the domestic consumer market, China's garment industry has made great progress. Chen Dapeng concluded that in the past 30 years, China's garment industry has experienced rapid development in its ups and downs. He said, "we have changed the mode of production based on speed, scale and low cost. In the face of a new development period, we should look at the future development from the internal driving force".

Chen Dapeng's "inner motivation" is actually an expression full of positive energy. On the one hand, this is the microscopic expression of the strategic thinking of the China Apparel Association in serving the whole industry and guiding the development of the industry. On the other hand, "intrinsic motivation" is also a keen hope of a responsible trade association for entrepreneurs. For anyone who really cares about the development of China's clothing industry, it is possible to have such an idea.

In 2012, China's garment industry entered a period of adjustment. When the upward trend of industrial development is slowing down, the two word "Li Lian" put forward by CHIC 2013 organizers is a good recipe for the industry association to develop the industry. Chen Dapeng said, "I hope our enterprises will calm down and slow down their pace and tap their inner motivation." {page_break}

Speaking of the development mode of enterprises, Chen Dapeng gave an example. In the process of contacting with entrepreneurs, people often discuss issues related to corporate development strategy planning, such as company listing, brand diversification and internationalization. Chen Dapeng's answer is: "the core of enterprise development is definitely not to spread the pie without restriction. Entrepreneurs should integrate the elements of future development through capital strength, which is also the requirement of globalization in the future".

Whenever we talk about the above topics, Chen Dapeng will mention this view. As a result, the interesting metaphor of "unlimited pie" has been known by more and more people. Of course, the profound connotation behind it has remained in the heart of entrepreneurs forever. Chen Dapeng said, "in fact, the core and fundamental problem of many enterprises is that the products of the enterprises are not ready, so it is very difficult for me to answer the question of not listing."

　 How to "temper"

"Lian Lian" is a kind of wisdom that entrepreneurs should have. For an enterprise, the process of concentrating on making products and brands and enhancing the strength and level of enterprises is "strength refining". For entrepreneurs, trying to think independently and learn to choose and learn to solve problems rationally and calmly is the source of understanding "Lian Lian".

Not long ago, Chen Dapeng and some well-known entrepreneurs in the Chinese apparel industry had an in-depth exchange on the topic of products. Chen Dapeng said that at this meeting, we came to the conclusion that we should "make good products, do branding, do high value and make long businesses".

This conclusion also answers the question of how to make the Chinese garment industry "strength". Judging from the historical rule of the development of garment industry in Europe and America, those brands that can last long in the market have a very deep foundation: product quality. In contrast to the development process of garment industry at home and abroad, Chen Dapeng has made an analogy: "in the past 30 years, China's clothing brand is like a 16 year old high school student, who grew to 1 meters and 85 at a time. Although high, it is very thin, and international brands are all full of muscles."

Chen Dapeng said that in the process of rapid growth of Chinese brands to "1 meters and 85", the effort of "Seiko production" is far from enough. "When we compete in the market, we should practice our own skills, including internal management, product development, product design, supply chain management, business model innovation, channel innovation and talent mechanism. brand The question of cultural confidence.