Outdoor Brand Tianluntian Cooperates With Audi In Cross-Border Cooperation

Recently, Tianluntian, a leading brand of domestic outdoor products, joined hands with Audi, an international famous car brand, in China Yinchuan Holiday Inn International Trade Center jointly launched the ceremony of "The 5th 2012 Audi Green Driving · Elite Training Camp - Driving to the Future".

　　 Strong alliance

It is reported that "2012 Audi Green Driving · Elite Training Camp" is a long-term and sustainable large-scale public benefit and environmental protection activity, which has been successfully held for four times in China. Each activity has received support and attention from governments at all levels and the industry. Each activity has carried out in-depth advocacy and publicity of environmental protection concepts step by step through different themes.

The theme of this Green Driving · Elite Training Camp is "Driving to the Future". Many celebrities, such as Chen Zhipeng, Baiyun Feng, Lv Zhi, Zhu Zheqin, Siqin Geri Le, and the excellent voice of China player Yun Jie, are invited to attend and lead the team to complete the task of desert green orientation.

In order to let Audi green driving elites better experience outdoor fun and outdoor life, this "2012 Audi Green Driving · Elite Training Camp" has reached strategic cooperation with Tianluntian, the leading brand of domestic outdoor products. During the whole activity, Tianluntian Company provided the team members with safe, reliable and environmentally friendly outdoor equipment to escort the successful progress of the project.

The relevant person in charge of Audi brand said, "Tianluntian outdoor equipment is very sophisticated, not only with wind resistance and water resistance, but also with safe and environmentally friendly fabrics and technology, which coincides with the purpose of our event. At the same time, as the leader of the domestic outdoor products industry, I believe that Audi and Tianluntian will be stronger and stronger to shine more brightly. "

As domestic Outdoor products industry The leading brand of Tianluntian, which harmoniously integrates the implicit and elegant of Chinese people and the free and unrestrained of foreigners, aims to "fully promote outdoor sports and share the happiness of outdoor sports with people who love outdoor sports", and becomes a high-quality outdoor sports equipment supplier and brand operator.

　　 Cross border marketing continues to interpret the polar dream

This cross-border cooperation with Audi has also pushed Tianlun Tianji's dream to a new height.

It is reported that Tianlun Tianji Land Dream is a large-scale brand plan and a large-scale brand project launched by Tianlun Tianji to promote the development of its own brand. It will become an interactive platform to promote the brand construction of Tianlun Tianji and the development of outdoor sports in China, and form effective interaction and communication with outdoor sports fans all over the country.

In today's increasingly fierce competition, cross-border cooperation between brands has become a trend. Cross border marketing is a subversive and bold innovation of the traditional marketing thinking mode. Cross border marketing brings some originally irrelevant elements back together and integrates together. Cross border marketing enables enterprises in different industries or different brands to have common connections and give full play to the synergy between their respective enterprises or brands, Let marketing play a greater role.

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　　 Crossover Marketing It brings the fusion of cutting-edge life attitude and aesthetic style, helps enterprises or brands in different industries jump out of the field, get rid of the price war, and seek new win-win cooperation in the increasingly fierce market competition.

As the leading brand of domestic outdoor products, Tianluntian is also constantly innovating and trying in marketing strategy and tactics, hoping to maximize the use and play of current resources. According to the reporter, there is a precedent for Tianluntian to perform cross-border marketing. As early as 2010, Tianluntian had cross-border cooperation with Wenchuang Solar (Fujian) Technology Co., Ltd. to make its outdoor equipment more environmentally friendly and scientific and technological performance; At the same time, in 2012, Tianlun Tianshun responded to the upsurge of micro film, pioneered cooperation with cultural film and television companies, and launched the first micro film "Tang Seng Says Outdoor" with outdoor science popularization as its content, which received warm response and popularity in the industry.

"Every marketing strategy is based on the brand concept of Tianluntian, which is the key to cross-border marketing. A successful cross-border marketing is based on the premise that the consumer groups are the same or similar. At the same time, there should be interaction between brands, between brands and consumers, and between brands and partners. Looking forward to the complete success of this activity, I believe that it will become another successful case in the domestic outdoor industry! " Xu Tengda, general manager of Tianluntian Outdoor Products Co., Ltd.