Wenzhou Brand Only Leads Men'S Shoes.

Xinhua West Road, Shengli West Road, Nanchang Road, Yanan North Road and so on are all the more prosperous blocks in Zhangzhou, and those neighborhoods are densely packed with Wenzhou brands.

Hu Jing, a journalist in the Strait Metropolis Daily in Xiamen, is a native of Zhangzhou who knows "brand".

After the national campaign, she told us that many famous brands in Wenzhou are very popular with local consumers.

"AOKANG, Kangnai, spider king, red dragonfly, Jill Da, Dong Yi, Yi Er Kang..."

On Xinhua West Road, reporters walked along the number of records, once produced "illusion", mistaken that this is in Wenzhou five Horse Street.

On the Xinhua West Road, the two row of shops looks almost the same as Wenzhou brand.

Xinhua West Road is not long, but it is the core area of Zhangzhou downtown business district. According to the local Wenzhou brand store owner, the influence is equivalent to Wenzhou's five Horse Street.

This is also the "brand Wenzhou national line" which has passed through 12 cities in Fujian (including county-level cities), the first time Wenzhou brand is so dense commercial street.

Because Wenzhou brand has almost every few meters, it covers a wide range of neighborhoods, and local consumers are shopping. They become Wenzhou brand consumers by accident.

"The main brand of men's shoes in Zhangzhou is Wenzhou brand."

From Ruian

It is the Zhangzhou regional agent of AOKANG shoes Fujian company. Only two AOKANG stores have been opened on Xinhua Road.

Pan Piying said, which brand dominates this business circle is equal to mastering the initiative of Zhangzhou men's shoes market.

Pan Piying also revealed that most of the products we saw here are Wenzhou's major brands, and many of Wenzhou's small brands are also operating in a vivid and vivid manner.

"In Zhangzhou's southern Fujian Commercial City, actually many shoe brands are Wenzhou, because they are wholesale channels, usually rarely advertised, so most of these small brands are not known by people."

Pan Piying himself represented such a brand.

In 1995, when he first arrived in Zhangzhou, he made wholesale in Zhangzhou's southern Fujian Commercial City. He represented three brands of Wenzhou, including "bang Lan", "bullin bird" and "Lin Zhong bird". Their business has always been good, with annual sales exceeding 6 million yuan.

In 2008, Ye Sihui, acting AOKANG, went to Shandong to invest in gold mines and pferred the agency to pan pying.

Familiar with Wenzhou's brand, pan pun is like a duck to water, making AOKANG brand flourishing in Zhangzhou.

In order to further expand the market, Pan Piying also introduced AOKANG brand into WAL-MART and Wanda Plaza.

Pan Piying said that at present, there are 15 franchised stores and franchised stores in Zhangzhou, and 3 of them are directly owned by AOKANG, and the annual sales volume of Direct stores and supermarkets are over 6 million yuan.

On the two sides of AOKANG store of Xinhua West Road, one is a red dragonfly store and the other is the "Er Kang" store. The opposite is the two conjoined store of spider king.

At the spider store, the reporter saw five or six consumers were looking at shoes and shoes. 3 salesmen were busy introducing and receiving customers.

The store manager said the spider Wang store is a large brand store on Xinhua Xi Road, which has a large number of guests at night except for weekends.

"In addition to Xinhua West Road, Yanan North Road, Shengli West Road and Nanchang road also have Wenzhou brand store."

Pan Piying told reporters that most of the consumer groups of Wenzhou men's shoe brands are urban white-collar workers. Many young people wear leather shoes when they get married. They are also Wenzhou brands.

Pan Piying said that at present, the market share of Wenzhou shoes brand in Zhangzhou occupies more than 60%, so to speak, Zhangzhou.

On the market, Wenzhou brand is also unique.