Ningxia Cashmere Has Become A Dominant And Characteristic Industry And Has Entered The US Market.

"20 years ago, I was peddling and selling cashmere, but now I have my own company in Fifth Avenue, New York, which brings the brand of" Ling Zhou Xue "into the US market.

In September 19th, Yang Jianrong, chairman of Ningxia Rongchang Cashmere Group, who just returned from the US, told reporters excitedly.

"After 10 years of development, cashmere has become a dominant and characteristic industry in our region, and is becoming more and more important in the domestic and international cashmere industry."

The director of the Ningxia Hui Autonomous Region Bureau of light and textile industry, Long Fei, spoke of Ningxia's cashmere pride.

World cashmere looks at China and fine cashmere in Ningxia.

In the past 10 years, cashmere industry has not only become our region

As a pillar industry, Ningxia has also become an international goat breeding center and cashmere products processing base. 70% of the cashmere raw materials are distributed in Ningxia, 65% of the carding cashmere is processed in Ningxia, and 35% of the cashmere products are exported from Ningxia.

By the end of 2011,

The total output value of cashmere industry reached 10 billion 300 million yuan, equivalent to 8.6 times 10 years ago, with a total profit of 939 million yuan, equivalent to 14.7 times 10 years ago.

Cashmere products are exported to 43 countries and regions.

Italy imported 70% of the fluffy and velvet imported from Ningxia.

Cashmere has become a beautiful business card for the world to know Ningxia and understand Ningxia.

In Ningxia Rongchang velvet industry group, there are not only advanced equipment produced by multinational companies such as Dawson, Switzerland, Alfa, Italy and Schneider, world-class computerized flat knitting machines, coloring and dyeing equipment, but also independently developed international joint carding machines and cashmere spinning production lines developed by Rongchang people.

In the selection of the top 500 Chinese textile and garment enterprises in the China Textile Industry Association, 10 cashmere enterprises such as Ningxia BOC, Jiayuan, Rongchang, St. snow velvet and maester are listed on the list. With the control of cashmere resources, Ningxia has won the "right to speak" in the world cashmere market.

There is plenty of money.

Resources, advanced machinery and equipment, perfect production technology, make the brand of cashmere industry go to the world, farewell to provide cashmere raw materials and OEM processing for international customers, and become the goal of Ningxia people.

In 2008, the Ningxia silver cashmere industry acquired the Duncan cotton mill, a century old shop under the British Dawson International Company. It realized the first pnational acquisition of the Chinese cashmere industry, and completed the merger and acquisition of downstream enterprises to the upstream enterprises, thus becoming a successful example of "going out" of Chinese cashmere enterprises.

Duncan spinning mill's spinning experience and its brand and sales network for 140 years laid the foundation for improving the industry chain and promoting internationalization and branding.

"Creating an international top cashmere brand" is the dream of Yang Ligong, chairman of Ningxia Jiayuan Group Co., Ltd.

In 2008, his own brand - "Cashmere code" was first released in Ningxia, and soon rolled out sales network, fashionable style and soft texture in the whole country, and its products were sought after by consumers.

In 2008, Jiayuan Industry registered a luxury brand "CY" in Bavaria, Germany.

Today, "CY" has become a well-known brand of cashmere in the world.

"My goal is not to make our cashmere as an excipient of an internationally famous brand, but to build a world famous brand and create China's' Armani '.

Yang Ligong set his goals.

At present, Ningxia has 8 National R & D centers, including the national cashmere products testing center, the National Joint Engineering Laboratory, the Ningxia cashmere Engineering Technology Research Center, the cashmere Research Institute and so on, and has established 5 major public service platforms, including Ningxia cashmere industry technology innovation strategic alliance, industry university research base, expert service base and graduate student practice base. The cashmere sweater output has increased from 110 thousand in 2005 to 3 million 500 thousand in 2011, and more than 400 stores have been set up in major cities at home and abroad.

The dream of Ningxia cashmere enterprises from "laborer" to "big boss" in the international market will not be far away.