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    Interview With Huang Shali, Chairman Of Huaqi

    2012/9/21 22:18:00 18

    Hua QiHuang ShaliPrinting Love

     

    Introduction of Daren


      

    Huang Sha Li

    He is the managing director of Fujian Huaqi environmental protection printing Co., Ltd., Gage (China) general manager of weaving and dyeing Garments Co., Ltd.


    Q: Huaqi and China

    fashion

    What is the reason for the alliance's cooperation?


    Huang Shali: we value the designer resource platform of China Fashion alliance.

    In 2010, Hua Qi and the famous fashion designer Wu Haiyan, on the occasion of the opening ceremony of the textile and Garment Fair across the Taiwan Strait and the "China Fashion alliance" in the Bund, Shanghai, displayed the charming charm of cold pfer printing fabrics and garments.

    In addition, Hua Qi also works with the fashion designer GETBUN at the peak of youth design.

    At present, there are also a series of names of designers such as Chen Wen, Li Xiaoyan and the British fashion designer team.

    However, I believe that the core elements of Huaqi's brand are the ultimate spirit, no matter which designer is working with it.

    I hope to accelerate the application and rapid promotion of cold pfer printing technology in fashion industry through close cooperation with designers.


    Reporter: what do you need to pay attention to when comparing fabric design to clothing design?


    Huang Shali: fabric designers will be more demanding and meticulous in some ways.

    We should not only grasp the latest trend of fashion, but also pay attention to cost control and the realization of technology.

    Huaqi's flower designer will produce a new pattern in 3 days, which is very hard.


    Reporter: what brand do you admire?


    Huang Shali: maybe it's the relationship between designing printing products. My favorite brand is ETRO.

    Gimmo Etro, the founder of the brand, loves tourism and travels all over the world.

    He has found many inspirations in his travels.

    The famous cashew flower pattern as brand design symbol and brand symbol was born in this way.


    Interviewer: do you think printing will continue to be popular in the next few years?


    Huang Shali: in fact, printing has always been very popular, but sometimes the geometric texture is popular, sometimes the flower deformation is popular.

    Therefore, printing will not quit the popular stage, just fine tuning.

    This year, Huaqi's new print is a more vivid flower pattern, and its expressive force is very plump.


    Reporter: do you also print your clothes in life?


    Huang Shali: my favorite single product is

    Printed skirt

    It can bring me a happy mood, and it seems to be in the sunshine beach.

    However, in daily life, my dressing style will change with the pformation of life scenes and identity roles.

    For example, today my clothes are white shirts and trousers, because I have a formal meeting right away.


    Reporter: cold pfer technology reduces the pollution of printing and dyeing. What do you think about environmental protection?


    Huang Shali: I believe that there is a causal relationship between man and nature.

    At ordinary times, I go to the supermarket to bring my own green bag, which is not to show others, but to cultivate a good habit of living.

    I am determined not to wear fur, because no business is done without injury.

    And with our printing technology, we can design and produce printed fabrics with fur effect.

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