An Effective Way To Improve The Quality Of Exhibition Services

In order to carry out the exhibition successfully, the organizers often try to get the best they can.

Satisfaction and trust in order to get more exhibitors to join, exhibitors are no longer willing to pay only as exhibitors, but hope to get more services from the organizers.

This requires some effective ways to improve the quality of exhibition services.

International standard

First of all, the organizer should set up a service concept and carry out service operation according to the requirements of marketization, commercialization and specialization.

The developed countries in foreign countries have developed a set of mature exhibition service operation mode. However, the exhibition industry in China started late, and many exhibitions have a strong administrative leading color. The organizers are often commanding commanders rather than service providers in front of customers.

At the end of the opening ceremony, the exhibition was declared successful, and the staff of the organisers disappeared.

The hosting unit appears in the form of service customers, especially the customer service center, which helps exhibitors and purchasers to solve specific problems, including complaints.

As long as the exhibitors and purchasers need it, the organizers should think of it. Only through high-quality service can they form a regular customer base, and the host can firmly occupy a place of their own in the age of competing for power.

Second, realize the standardization and standardization of service process.

Many domestic exhibition enterprises have realized the importance of standardization and standardization of exhibition service process. For example, the Shenzhen high church Exhibition Center, which has won the ISO9000 international quality system certification in the whole country, has established a comprehensive exhibition service system, including exhibition business management, exhibition project, exhibition rental, exhibition property management and so on.

In the exhibition practice, we operate strictly according to the standardized process, providing first-class and efficient exhibition services for large-scale exhibitions such as the hi tech fair, furniture exhibition and China Internet Exhibition.

In addition, the Convention and exhibition centers in Shanghai, Dalian, Xiamen and other cities have correspondingly established their own service modes of operation.

Making mice

manual

During the course of organizing the exhibition, the sponsor or exhibition contractor is required to provide a high-quality exhibition service manual for each exhibitor.

The service manuals should be attractive, easy to understand, and standard.

On the one hand, do not regard the readers of the handbook as the leaders of the exhibition industry. They should be imagined as new people entering the exhibition gate, and write all the possible problems and solutions.

On the other hand, we should promptly communicate with the organizers of the conference to understand the new changes in this exhibition service.

Finally, your exhibition service should have the function of inquiring and readability.

This exhibition manual with integrity and easy inspection can save the time of exhibitors and exhibitors and reduce friction.

Service should be pragmatic.

Exhibition services should also reflect the idea of "putting people first".

For example, the layout of the exhibition is completely divided into categories of exhibits to facilitate audience visits. Visitors just get into the exhibition hall to get a handbook or guide for the exhibition, which is written in different languages. There are also dining areas, rest places and convenient passages.

All these reflect the meticulous service concept of the organizers, and fully reflect the charm of the exhibition's quality service.

In order to attract more exhibitors, the exhibition will achieve greater success.