The Development History Of Second Groom, The 10 Groom In China

In the past 10 years, under the guidance of Scientific Outlook on Development,

The group has flourished and won the trust and support of the vast number of consumers. It has been concerned by leaders at all levels and has attracted the attention of the major media.

Firmly grasp opportunities and make steady marketing.

Development is the first meaning of Scientific Outlook on Development.

The new gillor Shin group has always been unwavering in its development and is good at catching every opportunity to achieve sustainable development.

At the beginning of the founding of the group, high-grade suits in the north of China were not yet popular.

The company took advantage of the opportune moment to actively launch its own brand products, and soon opened the market and built up a huge sales network in Jiangbei area.

In 2011, the construction of Shandong Peninsula Blue Economic Zone officially rose to the national strategy.

Shandong Province

The development plan of the industrial "12th Five-Year" proposed to develop and expand the production base of men's clothing in the blue economic zone of Shandong Peninsula, with the center of the bridegroom and groom, so as to improve the popularity of men's clothing at home and abroad.

Taking advantage of this opportunity, the company takes advantage of the main body of the Shandong Peninsula Blue Economic Zone and bases itself on the domestic market, and carries out brand publicity through various media such as plane, outdoor, television, network and so on. At the same time, it strengthens communication and cooperation with foreign customers, and striving to build the company into a large international famous brand enterprise to achieve higher and faster development.

In 2012, Hinur was designated by the Shandong Provincial Department of Commerce as the "internationally renowned brand of Shandong's key nurturing and development".

While taking the initiative to seize opportunities and achieve rapid development, the company has implemented a sound strategy.

Strategy, do not blindly expand marketing channels.

Hinur first made a permeable and radiative expansion to build the first market circle with the six provinces of Shandong, Hebei, Henan, Shanxi, Jiangsu and Shaanxi as the core. In the above six provinces, most of the main commercial centers in cities and counties above the county level have a sales network of Hinur men's wear.

Subsequently, the company took the first market circle as the center, and established second market circles in Ningxia, Gansu, Xinjiang, Tibet, Anhui, Hubei, Inner Mongolia and northeast provinces, forming a regional wide, dense and deep marketing network.

Cultivate internal force to focus on brand building

To achieve scientific development, enterprises must deal with the relationship between immediate interests and long-term interests.

For this reason, the groom, on the one hand, focuses on upgrading the brand, quality and taste, and pays attention to the domestic market.

In depth development, and continuously strengthen international exchanges and cooperation, and strive to build internationally renowned brand for 100 years.

At the beginning of the establishment of the company, the tide of global economic integration is in the ascendant. The company either makes cheap and OEM factories in the global industrial chain, with less investment and quick returns, or develops its own brand, but the initial investment is much and the pressure is high.

The decision makers of the bridegroom, in the eyes of development, plan their blueprints and choose the path of their own brands.

For this reason, the group has established the management concept of "high point start and high-level positioning". Since then, decisions have been focused on "double high" positioning and scaling, thus ensuring the group's "high-grade, refined manufacturing and great development" business structure.

Today, the group has 3 "China famous brand" and 4 "China famous trademarks".

In recent years,

Brand competition is becoming increasingly intense, and the phenomenon of homogenization between brands is serious.

How to stand out from many brands is another important issue facing the group decision-makers.

In view of the long-term interests, the group is not eager to expand the marketing network, but focuses on promoting endogenous growth.

First, pay attention to the improvement of product quality.

In 1995, the company put forward the goal of "zero defect of quality" and launched TQM.

In 1998, the company established and perfected a complete set of quality inspection system. The process of suit production had to undergo 360 processes inspection. The company has passed three international system certification of ISO9001, ISO14001 and OHSAS18001.

The two is to satisfy the needs of consumers with innovative products and services.

Company and world famous clothing

The fabric manufacturers have made breakthroughs in the development of print design and environmental friendly high-end fabrics.

At the same time, we have launched innovative service measures such as lifelong free dry cleaning, customized, old exchange, three piece suit (a suit top and two pairs of trousers), and established the largest dry cleaning service center in the suit industry in China.

This practice of increasing its own cost and helping the vast number of consumers reflects the trust of the group to the vast number of consumers and the long-term interests of the company. Together with "benevolence", it forms the core culture of the brand of the new groom, and won the trust and support of the vast number of consumers.

The three is to speed up terminal upgrade.

Since 2010, the company has speeded up the construction of Direct stores, renovated the original shops, and improved the brand image and taste.

Twenty-first Century is the century of economic globalization.

The group is following the trend of the world and launching a more internationalized Hinur (SINOER) brand.

SINO refers to China in Greek and introduces the brand of the "sharp" brand, highlighting the ambition of the group to build national brand and international famous brand.

In addition to hiring from abroad

Besides the image spokesperson, the group also promotes international influence by participating in various activities.

The group won the "2010 World Cup" custom dress of England national football team, and sponsored the "through Rotterdam" 2011 World Table Tennis Championships, the Chinese table tennis tournament and other activities.

At the same time, the group also strengthened cooperation with high-end customers from Europe, America, Japan and South Korea, becoming one of Martha's largest clothing suppliers, and striving to forge ahead internationally.