Haining Leather And Fur Industry'S Output Value Will Exceed 30 Billion Yuan During The "12Th Five Year Plan"

The reporter learned from Haining Economic and Information Bureau that Haining stood out from many cities and was textile industry The Federation and China National Garment Association were rated as "China's Famous Leather and Fur Garment City".

"This is the first famous leather and fur clothing city in China. Its successful application will be of great significance to enhance the popularity of Haining leather and fur clothing, expand the influence of Haining leather and fur clothing, accelerate the brand building process of Haining leather and fur clothing, and promote the rapid development of the industry." The relevant person in charge of Haining Economic and Information Bureau told reporters.

　 Several indicators rank first in China

In recent years, Haining has actively promoted the transformation and upgrading of the leather industry, focusing on solving the bottleneck problems in the industrial development, Leatherwear and Furs The scale of the garment industry has grown continuously, forming a regional characteristic economy with greater influence at home and abroad, obvious agglomeration advantages, and complete industrial chain.

At present, Haining The production scale, process technology, number of brands, output level and other major indicators of the leather, fur and clothing industry rank among the top in China. The output, trading volume and export supply value of leather, fur and clothing ranked first in China. By the end of last year, Haining had 1962 leather industry enterprises with more than 70000 employees, produced more than 31.8 million pieces (sets) of leather clothing, and the output of tanned leather was 8.13 million pieces of cow hide. The output value of leather, fur and clothing industry reached 18.491 billion yuan, and the total industrial economy also ranked first in the same industry in China.

　　 The industry is full of vitality

Good industrial foundation, perfect industrial chain, and constantly improving the level of fashion and branding make Haining leather and fur industry full of vitality.

Haining has created the Haining China Leather City Brand Fashion Center, which integrates design and development, brand operation, headquarters business, industrial services and other functions. At present, the "72 tenants" here have basically arrived, and the Fashion Center was also established as the "provincial characteristic industrial design demonstration base" last year.

In order to improve the design ability, Haining has also cooperated with the French Fashion Designers Association to establish an international leather brand design and exchange center, which provides Haining enterprises with business model design, brand planning and shaping, assists and realizes overseas publicity and overall marketing of Haining leather, which also creates a learning and exchange platform for Haining designers.

Last year and this year, Haining organized designers to go to France and Britain for professional training twice. At the same time, in cooperation with the domestic first-class design colleges, Haining Base of Fashion Design Research Institute of Academy of Fine Arts of Tsinghua University was established to carry out designer training and assist enterprises to improve product design. The improvement of design power has stimulated the vitality of Haining leather industry: Haining leather clothes, once known as "big brands", now attract international brands such as Armani, CK and BOSS to buy design and sample clothes here; Leather clothing has been replaced by leather fashion, and the fashion added value of Haining leather clothing has grown from scratch, increasing by 20% in five years.

　　 The output value of the 12th Five Year Plan will exceed 30 billion yuan

The 19th Haining China Leather Expo will be held later this month. In addition, Haining Leather will also usher in a series of grand events - Tong'erbao Haining Leather City Phase II, Chengdu Haining Leather City and Haining China Leather City brand flagship store plaza located in Haining will be opened one after another, and the design building of Zhejiang Characteristic Industrial Design Demonstration Base will also be opened in Haining, At the same time, the Sino foreign leather industry cooperation and development forum and the second annual meeting of China Leather City Brand Alliance will be held in Haining... A series of activities will further promote the economic and technological cooperation between the domestic and foreign leather industry, and accelerate the innovation and upgrading of the leather industry in the fields of trade exchanges, product design and research, information sharing, etc.

In the future, Haining will also accelerate the adjustment and optimization of the leather industry structure, expand the product field and extend the industrial chain, so that Haining's leather industry will develop from quantity oriented to quality, variety, export and efficiency oriented, Haining will be built into a "World Leather Design and Manufacturing Center, China Leather Exhibition and Trading Center, China Leather Fashion Publishing Center, and Regional Tourism and Leisure Shopping Center". Haining aims to achieve a total output value of 31.2 billion yuan and an annual sales revenue of more than 30 billion yuan by 2015; The export volume of leather clothing and related products is 15 billion yuan, the technology and equipment level is world leading, and the core technology is controlled in key fields such as leather making.