Membership Marketing Of Brand Clothing Enterprises

China's membership system is much more advanced than other social sciences. It can even be said that no one has really studied it from the perspective of the economic person or the Chinese consumption values, and whether or not the membership system has been studied or studied, he already exists there and needs us to explore and comprehend.

How to make membership in an enterprise?

In the role of membership operation, the service role is the essential role.

All members are one, such as concessions, profits and so on, and the integration of external resources is the core. After all, the needs of members are diversified. Without the establishment of platforms, it is necessary for the members to integrate external resources and service enterprises. Only thinking about offering discounts to members is childish. Only thinking about enterprises serving their members is childish. It is naive to regard membership as a cost center rather than a profit center.

The essence of the current membership system is the platform economy, and millions of users do not belong to any enterprise. The huge quantity and complex composition make the Pan members inevitably need multi-agent services and resource sharing. It is not a single enterprise investment, but an enterprise launched or behind the promotion, spending money on the heavy members under the condition of limited cost, and making a sense of hope and a sense of example through the two communication of the media is a way. If you want to spend it on everyone, try virtual products.

Integral is not membership system.

Integration is the core of the application of the membership mode at present. It is the embodiment of greed of human nature. But it also looks at the industry, the enterprise and the national conditions. Foreign affiliate marketing is based on a mature business environment and credit system, and there are no channels to buy cheap products, and enough stimulation.

But in China, the score is not enough to stimulate, the value chain of the enterprise is opaque, consumers are confused and smart, and integral can be done, but it is definitely not the core of effective domestic membership system.

Membership card is equivalent to membership system? If you have a membership database, you have a membership system. That's not true. When you have a membership service consciousness and relatively perfect membership service system, you have membership system. Membership card and database are worthless. Thousands of pieces can be bought. The science of large scale classification may be better than that of the enterprise.

To communicate with us about their annual sales promotion plan, without mentioning the promotion of the existing members, we talked about innovative sales promotion, so that we should have the desire to buy in the shops on the road, let the members do not care, and still play the eyeball economy. The brain is so bad that the sales promotion topics are unfolded.

Membership is neither magical nor mature.

Membership system is not magical. Based on human nature and economics, the ancient existence will also perpetuate. Unless communism is realized, unless human nature changes, people will be divided into three or six equal categories, which is the source of membership.

The retail business of a bank is similar to that of many enterprise membership systems, so there are more places to learn and learn from, but it is also limited to the basic membership management level, or the basic idea and basic hardware. In the new era, the electricity supplier does not look at the bank.

The inconsistency of membership in an enterprise will lead to membership as a promotional group.

When unfamiliar, the effective combination of internal resources can also form a combined effect on services. However, more enterprises are the Department of the market which is fully responsible for membership management, or a customer department or a few member departments, and these departments can not coordinate the resources of the entire enterprise. Smart companies have upgraded the management of the member departments to the top management level.