Sports Marketing (Jinjiang) TV Forum Held

The national sports industry base is business opportunity. "The future Jinjiang is not only an industrial cluster of sports goods manufacturing industry, but also a coastal Leisure City, where people will enjoy the lifestyle of fashion and leisure."

Yesterday afternoon, the sports marketing (Jinjiang) TV Summit Forum, an important supporting activity of the shoe fair, was held in Jinjiang TV studio.

Jinjiang mayor Li Jianhui, executive director of Beijing Olympic Organizing Committee, Yang Shitou, researcher of China Sports Industry Research Center Liu Qingzao, famous brand expert Li Guangdou and chairman of Anta sports board, Ding Zhizhong, chairman of Zhou Shaoxiong company, Zhou Shaoxiong, President of xunxing group, XTEP president, and so on, have launched heated discussions on sports marketing and sports industry development in Jinjiang.

The forum was co sponsored by the Jinjiang municipal government and CCTV2. Chen Weihong, the famous host of CCTV, hosted the forum.

Chen Jianqian, deputy secretary of the Jinjiang Municipal Committee, Zhang Yongning, member of the Standing Committee of the Jinjiang Municipal Committee and propaganda minister, attended the forum.

The national sports industry base settled in Jinjiang, creating a good external environment for the development of Jinjiang sporting goods brand.

In yesterday's forum, the development of sports industry in Jinjiang became the focus of attention of the participants.

As one of the three sports industry bases in the country, Jinjiang has a unique advantage in the manufacturing industry of sports goods. With the help of the construction of sports industry base, it can extend from pure sports manufacturing industry to sports service industry and competitive leisure performance industry, so as to make Jinjiang's physical education industry develop coordinately.

Liu Qingzao said.

Ding Zhizhong also believes that Jinjiang's sporting goods manufacturing industry already has a good foundation. Next, Jinjiang should take advantage of the manufacturing industry to promote the development of the whole sports industry chain, and strive to make Jinjiang the most popular sports brand in the world in the next 5~10 years.

At yesterday's forum, Li Jianhui said that Jinjiang will launch the construction of the coastal leisure industry belt as soon as possible, and will soon start the fame of China's sports city.

The national sports industry base is located in Jinjiang. Entrepreneurs attending the conference generally believe that business opportunities are limitless.

"The national sports industry base has brought unprecedented opportunities to Jinjiang. We will invest in an international basketball training school on the basis of existing xunxing club and increase investment in the basketball market."

Shi Nenghui said.

Zhou Shaoxiong also believes that the national sports industry base located in Jinjiang can bring more investment opportunities in the third industry.

Yesterday's forum discussed in depth the issue of "promoting the brand of sports industry with the help of China's sports industry base". The participants also discussed the sponsorship of sports events and the marketing of Olympic Games.

For sports marketing, Zhou Shaoxiong believes that enterprises should pay attention to the fit between brand and sports, and change "shotgun to bird" as a "fixed point blasting", and constantly enhance the core value of the brand.

Yang Shitou believes that the most important problems of Jinjiang enterprises in sports marketing are ideas, practices, but no rules.

"Sports events are not just a platform for communication, but the core of sports marketing is to put the passion and spirit of sports into the brand."

Yang Shitou said.

More details about this forum are detailed in the next issue of industrial weekly.