Hermes Shanghai Hang Lung Store Opened Recently

Hermes Shanghai After large-scale renovation, the Hang Lung Plaza Store finally ushered in the grand opening of its new look. After its grand opening in December 2001, Hermes Shanghai Hang Lung Plaza Store expanded and renovated its store for the first time in 2007. This round of renovation will increase the main business area from one floor to two floors. The expanded store covers an area of 540 square meters, which is designed by RDAI, a Paris architecture firm responsible for the design of Hermes global stores. It uses arc space and stairs to extend the space in the store from the original one floor to the current two floors in a gentle and smooth manner, making the scale of the Hang Lung store top of all stores in Hermes mainland China.

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The first thing I saw when I entered the store was Hermes The unique book collection label welcoming guests, and the Greek style patterns outlined by the lights at the entrance. Customers can stroll in many boutique areas through the two entrances on the first floor, Silk Fabric , jewelry, watches, handbags and accessories. The mosaic tiles of "Fubao Avenue" on the ground floor of the first floor are surrounded by elegant cherry wood walls and plywood wood walls, and the warm and elegant atmosphere spreads everywhere. Along the curved stairs made of pure Portuguese limestone, customers have a new perspective to appreciate the silk area and the leather area, and the second floor of a new space immediately came into view: "Greek" lighting gently connects the men's and women's clothing areas, creating an independent and private space. The new household series embodies the sincere feelings of craftsmen and superb craftsmanship, and is also presented to the public at the opening of the store. After meticulous care, each boutique has a subtle inner, beautiful style, and shows the classic and meaningful lasting charm of Hermes brand.

At the opening ceremony, Mr. Florian CRAEN, Managing Director of Hermes North Asia, Mr. Leo LUI, President of Hermes China, and the store manager of Hermes Shanghai Hang Lung Plaza Store jointly announced the official opening of the new look of Hermes Shanghai Hang Lung Store. In the warm applause of all the guests, everyone held champagne to celebrate this historic moment.

When sharing the joy of the opening of the new look of Shanghai Hang Lung Store, Mr. Ke Ruihan said: "Shanghai, a city full of enthusiasm and unique oriental flavor, is blending with the world with its vibrant attitude. Hermes brand is also understood, accepted and respected by more consumers here. This round of expansion and renovation of Hang Lung franchise store is a gift from Hermes to Shanghai and all consumers. Hermes will bring extraordinary experience to more consumers who love life and pursue quality of life. "

Mr. Lei Rongfa, President of Hermes China, expressed his confidence and expectation in the Shanghai market: "In the past ten years, Hermes has witnessed every change in this magnificent city, deeply experienced its spirit of unremitting pursuit of progress, and people's confidence and enthusiasm in pursuing elegant and refined life. With its cultural accumulation and concept, Hermes will open a new chapter in history, continue the brand's cultural heritage journey, and become part of the legend of Shanghai. "

Perfect quality is the consistent pursuit of Hermes. Since its establishment in 1837, through the unremitting efforts of six generations of passionate art masters, Hermes' brand values have spread all over the world - exquisite carving of the highest quality materials, a special preference for classic beauty and an unremitting pursuit of innovation.