Promote The Steady Development Of The Industry Around The Outline Of Stable Growth, Structural Adjustment And Building A Textile Power
On the whole, the industry has faced many contradictions and problems since this year when the overall economic growth of the industry has declined significantly, including both problems arising from the impact of the macro external environment and problems arising from the macro external environment Textile industry Problems caused by the constraints of their own conditions. It is mainly reflected in five aspects: first, the overall decline of production growth; Second, domestic sales slowed down significantly; Third, the export situation is grim; Fourth, investment growth slowed down; The fifth is the decline of enterprise benefits. In this regard, we need to observe calmly, think carefully and respond calmly.
How does the textile industry respond to the current situation
Judging from the international and domestic situation, the key to long-term and adequate consideration and preparation for the difficulty and complexity of the external situation is to determine its own position, do a targeted job, and truly promote strengths and avoid weaknesses, and seek advantages and avoid disadvantages under a good grasp of the big economic situation. According to the industry situation, we should focus on the following aspects:
(1) Strengthen the adjustment of product structure and actively explore the international and domestic markets
According to the market demand and characteristics, we should strengthen product development, take the development of international markets as an important task, and closely combine the adjustment of product structure with the expansion of emerging markets. In the first half of this year, there were new highlights in the ASEAN and African markets. In the first half of this year, exports of textiles and clothing to ASEAN increased by 22.35%, and exports to Africa increased by 18.23%. According to figures provided by the China Garment (000902, Guba) Association, the monthly export value of products with an average export price of $5 to $11 in June this year increased by 13.65 percentage points. Therefore, we must strengthen the adjustment of product structure and seek market opportunities.
Focusing on the demand of the terminal market, we will intensify the development of chemical fiber products. This is of great significance to the stable and long-term development of the industry itself, and is crucial to the development of the entire textile industry chain. In the development of chemical fiber products, large enterprises should play a more important role and establish a development mechanism with large enterprises as the main body, combining production, learning and research, and connecting upstream and downstream. The development of chemical fiber industry should pay more attention to the upstream and downstream connection to control risks, be cautious in the development of scale and quantity, further strengthen self-discipline, and avoid excessive competition and vicious competition.
(2) Further strengthen enterprise management, increase cost control, and enhance the ability of enterprises to resist risks
In the first half of this year, the profit margin of costs and expenses of enterprises above designated size decreased by 0.6%, of which three expenses increased by 0.35 percentage points, reflecting the fact that the cost increased but the product price was difficult to digest. To strengthen enterprise management, we must persevere, and there will always be potential to tap. Some enterprises mentioned that they should further strengthen management and promote enterprises to reduce costs. The management and business philosophy of Fuanna (002327, Guba), a home textile enterprise, are leading in the industry. However, this year, Fuanna still focused its management objectives on terminal sales points. By improving its stores, improving its image, and increasing its sales volume and price, Fuanna's sales revenue increased by 24.83% and its profit increased by 27.61% in the first half of this year. Wuxi Yimian has broken the traditional operation management and operation mode and explored refined labor management. The number of workers for 10000 spindles is below 25. This year, the Environment and Assets Supervision and Administration Commission of the Textile Federation launched a million yuan energy-saving free clinic activity, and many advantageous enterprises actively participated, including Joyful Home Textile, Shandong Yaguang, Wuxi Yimian, Anhui Huamao, etc. There is still great potential in energy conservation, which fully demonstrates the endless management. Therefore, under difficult circumstances, strengthening industry management is always the most important means.
(3) Actively explore and promote transnational, cross regional and cross industry resource allocation, improve the efficiency of resource allocation, and accelerate the pace of industrial transformation and upgrading
At present, the economic recovery of developed countries is slow, and at the same time, they are in the stage of high-tech and well-known brand monopoly, adjusting industrial policies, and seeking the return of the real economy. However, emerging market economies and surrounding Southeast Asian countries have labor cost advantages, and competition with China's textile industry is bound to be fierce. Therefore, we should attach great importance to and actively promote the implementation of the strategy of optimizing the allocation of transnational resources. At present, the labor cost of China's textile industry has entered a period of sustained high growth, the constraints of resources and environment have increased, and the contradictions and institutional barriers accumulated from long-term extensive development have not been fundamentally solved. With the gradual loss of traditional low-cost advantages and the absence of high-end competitive advantages in the value chain, China's textile industry should actively and steadily promote the allocation of transnational resources. In promoting transnational resource allocation, it is necessary to fully study and make good use of national "going out" policies, fully study and understand the politics, laws, resources, energy and economic development, labor and other relevant policies of the host country, so that transnational resource allocation can be truly positive and stable.
We should continue to actively and steadily promote regional structural adjustment. In recent years, great progress has been made in the industrial transfer and regional structure adjustment of the textile industry, which has initially formed a multi-level policy and support environment to promote the orderly development of the textile industry transfer. In 2011, the proportion of textile industrial output above designated size in the central and western regions reached 19.7%, 4.2 percentage points higher than that in 2009, of which 3.4 percentage points were higher in the five central provinces, and the five central provinces continued to increase 1.1 percentage points in the first half of this year. Industrial transfer has also accumulated a lot of good experience, including leading enterprises and regional docking and other good models. In the next step, we should always grasp three basic points in the process of industrial transfer. First, take the coordination of resources and environment as the fundamental guarantee; Second, take the coordinated development of the industrial chain as the basic focus; Third, the industrial transfer and the optimization and upgrading of the eastern region should be promoted simultaneously.
We should actively promote cross industry collaboration and optimize the allocation of resources. The raw materials of the textile industry involve the agricultural and petrochemical industries, the equipment industry involves the electromechanical industry, the marketing industry involves the modern service industry, as well as the textile industry's environmental protection and energy conservation, and the industrial textile terminals involve more than 20 industries. The supply chain management and construction of the textile industry, as well as the final strength of the textile industry, must be more extensive cross industry economic and technological cooperation and resource optimization. We should make full use of cross industry talent, technology and capital markets, achieve full and effective cooperation, and accelerate industry upgrading.
(4) Take market demand as the fundamental premise, base on long-term innovative business model, and truly establish a production and business model that adapts to its long-term development
At present, in the process of market demand changes and their own transformation and upgrading, some new business models have sprung up at the right time, including e-commerce, fast fashion, advanced and mass customization. It should be said that these are some positive measures taken by enterprises to respond to market demand changes. While some enterprises have achieved positive results, they have also played a positive role in promoting the transformation and upgrading of the industry. At the same time, we should pay full attention to the changing international political and economic situation. Although the domestic political and economic stability policy Under the action, it will also present phased characteristics. With the intensification of international and domestic competition and the proliferation of competitors, we should have sufficient estimates and preparations.
Fundamentally, the change of business model is a major strategic issue. Since it is a strategic issue, it is necessary to think clearly about the purpose and steps of the strategy, especially how to deal with problems, especially how to compete. To truly grasp the changes in the market situation and the situation of competitors, it is necessary to effectively create a comparative advantage, participate in market competition in a targeted manner, use your own strengths to make up for your weaknesses, seek advantages and avoid disadvantages, effectively avoid competitive risks, and develop healthily in the market space that adapts to the development of the enterprise itself.
(5) Strengthen the construction of social responsibility, establish a fair competition pattern among enterprises, and establish the necessary harmonious and prosperous competitive relationship
Further strengthening the construction of social responsibility is an important embodiment of the social value of China's textile industry brands. The focus of adhering to social responsibility is to put people first. For workers and consumers, as well as for the environment, resources and market order, enterprises should comply with the corresponding domestic and foreign laws and regulations and industry norms, which is a necessary condition for participating in international economic cooperation and competition. At present, it is necessary to strengthen the publicity of laws and regulations and the successful cases of advanced enterprises. At the same time, focus on promoting and implementing CSC9000T China's textile and clothing social responsibility management system. When the industry situation is not good, we should observe the fair competition pattern, and prevent the occurrence of abnormal competition means, even the means of violating laws and regulations. The enterprise should reflect the responsibility of promoting the healthy development of the industry, creating a good development environment and daring to tell the truth. For example, Comrade Zhao Linzhong of Zhejiang Furun (600070, Guba) Group puts forward valuable proposals on the basis of in-depth research on the industry at the National Two Sessions every year, involving many major issues in the development of the industry. Under difficult circumstances, enterprises need to work together to warm up, which reflects the establishment of necessary harmonious and prosperous competitive relations. It can be said that this is a strategy of enterprises, but also a specific manifestation of social responsibility.
Key Work of the Textile Industry Federation in the Second Half of the Year
(1) Further actively promote cotton system reform
In the context of the widening price gap of cotton at home and abroad, it is of great significance to study how to stabilize the supply and demand of cotton market and promote the stable and coordinated development of the cotton textile industry, further promote the reform of cotton policies and systems, and stabilize and coordinate the stable and healthy operation of the national textile industry.
(2) Strengthen and continue to promote the basic work of statistical information
In the first half of this year, the Federation formulated the Detailed Rules for the Implementation of the Work Plan for Deepening and Improving Industry Statistics, including establishing and improving the statistical monitoring system, deepening analysis and research and information release, as well as enriching the foundation and improving the coordination mechanism. According to the schedule, the enterprise direct reporting system will be launched in the second half of the year, and the statistical data improvement of key industrial clusters and price tracking of professional markets will be carried out at the same time. I hope all relevant enterprises, industrial clusters and professional markets can fully cooperate and support.
Statistical analysis is the most important basic work of the Federation, and the statistical data available at present are still limited, especially in some cases where there is a large discrepancy between the data and the actual situation. Deeply improving the statistical analysis work is not only important to correctly understand the industry situation and guide the scientific development of the industry, but also crucial to correctly reflect the industry situation to the country and win policy support. Although this work is not easy, we must continue to make full efforts to make progress and achieve results.
(3) Focusing on stable growth, structural adjustment and the outline of building a textile power, we will solidly promote textile science and technology, brand, sustainable development and talent work
In May this year, the Federation officially released the Outline for Building a Strong Country (2010-2012), and then formulated the key work of this year. The focus of scientific and technological work this year is to tackle the most urgently needed key technologies in the textile raw materials, energy conservation and emission reduction, high-end equipment and other industries, and increase the promotion of mature technologies. At present, according to the opinions and spirit of the Central Committee of the Communist Party of China and the State Council on deepening the reform of the scientific and technological system and accelerating the construction of the innovation system, on the basis of studying and understanding the relevant policies and measures, we should further focus on the technological development focus of the textile industry, and promote the construction of the technological innovation system and mechanism with enterprises as the main body, the market as the leading role, and the close integration of production, learning, research and use. For the development and application projects of super imitation cotton that have been studied and determined, the development efforts should be accelerated according to different series of products to strive for early results.
This year, the brand work has determined the working idea of driving the brand construction in all links of the industrial chain with the goal of improving the industry brand contribution rate, accelerating the industrial transformation and upgrading, and taking the clothing and home textile brand construction as the starting point; It has determined the key work of brand enterprise cultivation and pilot work, research on brand value evaluation system of textile industry, establishment of brand information database, regional brand pilot work, establishment of China textile and clothing brand network, release of annual report on brand development, etc. In the first half of the year, the collection and analysis of "China's clothing and home textile independent brand enterprise data" has been completed. In the second half of the year, all work will be further improved and deepened, and the Annual Development Report of China's Self owned Garment and Home Textile Brands will be mainly completed, which will be jointly released by the Ministry of Industry and Information Technology and the Textile Industry Federation.
The sustainable development work this year mainly focuses on the goal of achieving low-carbon, green and resource recycling sustainable development, with the promotion of mature advanced technologies for energy conservation and emission reduction, the establishment of energy conservation and emission reduction demonstration enterprises as the main direction, and with sound standard formulation as the support, to carry out a series of work. In the first half of this year, we have carried out the standard formulation of projects including the Technical Specification for the Reuse of Membrane Deep Treatment Machines for Textile Wastewater, the free clinic activity of saving energy and reducing emissions, the data analysis of energy conservation and environmental protection in the textile industry, and the work of technological transformation around the technological progress of the dyeing and finishing industry, We will develop a catalog of independent innovation of major technical equipment and a special upgrading plan for technological transformation of the dyeing and finishing industry. In the second half of the year, we will continue to strengthen efforts to promote mature advanced technologies for energy conservation and emission reduction, and carry out in-depth free clinic activities for energy conservation and emission reduction.
The talent work this year focuses on the establishment of talent pool in the textile industry, strengthening the construction of college students' practice base in the textile industry, strengthening the training base for highly skilled textile talents, and promoting colleges and universities to vigorously promote outstanding engineers and excellence designer Training plan, carry out industry skill contest and student skill contest activities. At present, 19 textile and garment enterprises have been applied to the country as national engineering practice center construction units in combination with colleges and universities and in combination with the training of outstanding engineers and designers. "High skilled textile talents training bases" have been set up in Chengdu, Guangdong, Wuhan, Ningbo, Nanjing and Changzhou, and a number of employee skills competitions have been carried out. In the second half of the year, we will actively promote in accordance with the determined talent training plans.
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