Chat With Sales Clothing

To achieve the desired communication effect, two people are required to have a common knowledge background for a certain information.

When we were at school, we all had experience. For boring subjects, we were always sleepy when attending class.

Therefore, before learning a new content, the teacher will first take a precaution: the next section is difficult to understand. Everyone should prepare for the preparation. The purpose of preview is to let everyone have a common knowledge background, so that they will have better results.

Effect.

But promotion technology is different.

You can't say in a one to one communication, Mr. Wang, this is the product information. You should prepare it first.

The general introduction process is: Wang, our product is mainly based on the leading technology of the world.

Very professional and well packed presentation.

However, when you are halfway back, you will find that Wang's eyes become free and dull. You do not know how to say the following words. In the end, you will be sent away by the other person with a sentence, "well, something is good, let me study it carefully".

Why does this happen? Because customers have no sense of participation, and the customers hate to hear the most profound technical introduction. If they are involved, they are wrong and appear to be outsider. They will reduce their identity, and are forced to protect their face and have to send you away.

Therefore, you can try to speak less professional language and speak more about life language.

Life language can be divided into two categories: one is everyday life, and the other is to talk about something unusual about the person, such as a watch, a potted flower in the office, a fish in a pond, a pile of awards, etc., and the other is the common sense of life, that is, to turn the core technology of the product into vernacular, and to express it in a straightforward way.

The product has the opportunity to involve the other party, or to remember the core characteristics of the product.

Many of us often do things like this when chatting: our products are the best in the country and then blow up a lot.

It is customary to say a conclusion first, and then use a lot of arguments to prove its conclusion.

Everyone yearns for freedom, and no one wants to be controlled by others.

This kind of sermon narrative is similar to a teacher who is teaching students to know right and wrong, making customers feel stupid and listless.

If we replace it with another model? Our products have been used by several representative enterprises in China, and what has been achieved after the customers have finished, and how much market share they have now?

More to describe facts, and strong data support, let customers think about your product in the end good or bad.

Instead of making conclusions easily, we should guide customers to draw conclusions, so that customers will support their conclusions.

I saw a big brother in the industry the day before yesterday. I talked for more than three hours. I didn't mention anything that was half a product. From Buddhism to Chinese medicine to medicine, opinions were all over, seemingly chaotic, but orderly.

In the process of large project operation, it is bound to involve complicated interpersonal relationships, so the more important things are, the more important they are, so that they can gradually understand.

Many times, in order to show ourselves a leader or to stir up the internal struggle of our clients, we will say it from all levels, always afraid that others will not understand. In fact, just say "we have passed the big leadership gap", or "Zhang Chang seems to be another one."

The manufacturers are very supportive, "the listener will soon understand.

The premise is that you have fully grasped the relations between the layers, and then remember: what can be said can not be done and what can be done can not be said.