Guangzhou Fashion Week Opens Today With Six Spectacular Highlights

Sponsored by the Guangzhou Municipal People's government, Guangzhou economic and Trade Commission, Guangzhou

The 2012 Guangzhou International Fashion Festival and Guangzhou fashion week jointly hosted by the trade association, Guangzhou economic and Trade Exhibition Service Center and Guangzhou Yijia Exhibition Co., Ltd., opened this morning at the Pazhou Exhibition Hall of the China Import and Export Fair.

At the opening ceremony, there were provincial and municipal leaders, heads of relevant bureaus and bureaus, heads of large commercial enterprises, and Zhejiang, Jiangsu, Hubei, Hunan, Guangxi, Shandong, Fujian, Guangdong and other provinces, cities, Hongkong, Macao Special Administrative Region delegations, and consul and business representatives of France, France, Macao, Australia, Spain and other countries.

There are nearly 200 professionals, including clothing manufacturers, distributors and journalists.

The main features and advantages of this clothing festival are:

First, positioning "professional, fashion, high-end, international" to create "Asian fashion capital".

The exhibition is close to 40000 square meters, and is divided into three static exhibition hall and a dynamic fashion show.

Among them, the static Pavilion is divided into the tidal brand hall and the international brand hall.

Clothing equipment and OEM Museum and accessories Museum, the conference also pioneered the designer's dream workshop, providing the best communication and docking platform for international and domestic designers and brand enterprises.

This clothing festival is positioned as a professional exhibition, without retailing, to build the "Asian fashion capital". It will adhere to the "professional, fashion, high-end, international" exhibition purposes, tightly around the "fashion Guangzhou" as the core, integrate resources, innovate fashion elements, and lead.

Fashion consumption culture, to create a new vision of "Asian fashion capital", to demonstrate Guangzhou's fashionable, high-end and modern city image and further enhance Guangzhou's influence and fashion reputation at home and abroad.

Two, the domestic trend Pavilion is full of contests, showing China's fashion and declaring to the world: "my fashion is my master!"

The fashion hall converged on men's clothing.

Fashion brands such as children's wear, underwear, casual wear and so on, have attracted the most powerful clothing brands in China to join in, and show to the audience that there are epoch-making fashion changes in south Guangdong clothing.

The men's clothing entrepreneurs who have always been known for their low profile and pragmatism have been making this high-profile debut. Guangzhou's maso "Ma nunnu" brand, Guangdong's "celebrities" dress, Qin Yi "Shan Pai" dress and Guangdong Taizi fox dress and so on will be the best men's clothing and clothing enterprises in Guangdong. It will explain the perfect extension and connotation of a men's wear. The mountain brand clothing will join hands with the famous director Xia Gang and the famous actor, and so on.

The women's clothing brand, representing France's Qi Qi, "joie-la-vie (annonny)" will also be on the stage to reinterpret the fashion concept of the women's clothing.

The exhibitors of this fashionable professional uniform also have many outstanding representatives.

He was awarded the best costume design award of the China International Fashion Week, the most fashionable women's wear brand award, and the ten most famous women in Guangzhou.

"Many other awards," Tian LAN women's clothing, adhere to the "design is the soul of the brand", will also show the unique charm of fashion professional women's clothing; "Gu Gu Hui" brand is the first to create a fashion concept of "committed to making thoughtful women's clothing", breaking the boundaries of professional wear and fashion, and having boundless charm.

Lin Zi, a leading designer, integrated by the Chinese professional leader Huang Xueming, has introduced the new concept of fashionable uniforms, representing the tailoring of the best embodiment of human beauty. It is refreshing. The Yongan beauty clothing company, known as the fashion dress and uniform expert, will launch its latest season of high fashion, Western-style clothes and uniforms. Its main brands are MAY KING and GOLDEN ART, which fully absorb western schools and oriental features and form the classic style of Yongan beauty.

With the rapid development of economy, the demand for medium and high end underwear has exploded, and underwear enterprises are springing up.

The Asia Pacific top brand underwear brand "Jacqueline" from the world capital brings the elegant beauty of elegant ladies to the audience.

The Guangzhou women's underwear, known as the underwear fashion carrier, is designed to inherit Chinese Han and Tang women's boudoir culture, and also shows the introverted and unrestrained women.

Children's clothing is undoubtedly the most dynamic highlight of the whole hall. Representative brands such as Guangzhou's T100 brand, children's clothing, and the latest fashion of international fashion are catching up with the keen sense of fashion and fashion. With the most fashionable expression, we design children's fashion and parent-child fashion as the main product mix, and adopt the black and white classic color system to inject fashionable elements of personality, so that children's clothing is stylized, fashion Mommy is personalized, and fashion family experience is realized.

Xiamen, a large creative industry company

It will give a vivid interpretation of the unique business model of big brother with the deep integration of animation culture and the real industry. It will fully display the brand concept of "happy + fashion" of the big brother family and the goal and determination to create the first brand of Chinese animation fashion.

The cowboy leisure wear exhibition area is the largest forum of this conference. Xintang Cowboys selected the 28 most representative and influential denim enterprises from the more than 400 brands of the town in the area of more than 2000 square meters. The Guangzhou friendship Baleno continued to adhere to its J&E line of value for money and fashion.

Three, the International Pavilion is flourishing, the multinational brand declares war on China, and the world fashion sees me!

The International Pavilion has attracted the attention of many multinational exhibitors.

As the world's leading fashion in China and Southern China, its strong brand consumption power and vast market development space undoubtedly attract worldwide famous clothing brands to seize the stalls. This is not to be doubted. However, it is unavoidable to enter the Chinese market alone. Therefore, international brands are more likely to select suitable exhibitions through the introduction and inspection of Cantonese institutions, and join groups to participate in the exhibition. Using mature distribution channels in China to achieve the purpose of stationing in department stores, looking for distributors, searching for OEM and ODM partners, and smoothly and quickly infiltrating the market, it is also to minimize the single entry into China.

Risks and costs.

Guangzhou apparel festival's high-end promotion platform has attracted the attention of the international community.

Through cooperation with the consulates, business offices and friendly cities in the world, more than 20 countries and regions in the world are exhibiting in luxury group. Nearly 100 international garment companies and brands from Spain, Italy, Holland, Australia, Korea, Japan, Singapore, Pakistan, Hongkong, Macao, China and Taiwan, represented by SUPERMA S R. L, will bring the latest trends and design ideas in the world.

Four, industrial clusters and professional markets will be held together to assist enterprises in completing the pformation and upgrading of the industry.

The exhibition attracted more than 300 enterprises from Beijing, Shanghai, Zhejiang, Jiangsu, Hubei, Hunan, Guangxi, Shandong, Fujian, Guangdong and other provinces and cities to participate in the exhibition, and many industrial clusters participated in the exhibition.

Guangzhou Clothing Industry Association as the leader of the Guangzhou clothing industry, with member units to create hundreds of millions, Masno, Yongan beauty, Tian LAN fashion, Qin Yi clothing, anneni, luxury clothing, Guangzhou textile industry and trade group, leather and gas clothing, Guangzhou Aegean, Guangzhou small women, French armour, Kaida fashion and other high-end brand group to close to 10000 square meters of the strong lineup, also showed the strong appeal of the Guangzhou Clothing Industry Association.

Guangzhou Zengcheng Xintang town government and Xintang chamber of commerce actively organized the famous brand cowboy enterprises in the town to participate in the exhibition, occupied 1/4 special libraries, and joined hands with the organizing committee to create the concept of "Xintang cowboy special day" in September 8th. The mainstream media invited the mainstream media to interview and publicize the static brand exhibition hall of Xintang cowboy group in September 8th, organize the excellent Cowboy brand fashion show, publicize the Xintang denim industry and investment promotion policy in various new forms of activities, and the first strong appearance of the Xintang cowboy group will undoubtedly lead to a Chinese cowboy fashion tornado.

Five, OEM/ODM Pavilion stunning appearance, clothing festival to build brand docking platform.

With the differentiation of the garment industry, OEM can also create its own manufacturing brand, and with simple OEM processing to brand design, China's garment processing industry is exploring a new development road from brand manufacturing to brand building.

The 14.2 Hall of the exhibition is dedicated to the OEM/ODM Pavilion.

It has attracted the attention of enterprises and brands and fashion buyers all over the country.

Shengzhou, Zhejiang, which has an annual output value of 10 billion, accounting for 60% of the global necktie, occupies 1/4 OEM/ODM exhibition hall on the two floor through the Shengzhou necktie Association and the clothing association. It also declares the world's outstanding fashion label and excellent quality of Shengzhou ties, Shanghai's Shang dress, Dongguan Hongchang garment, Jane Shang clothing, Bohai enterprise and other excellent OEM OEM enterprises.

The exhibition also aims to create a complete garment industry chain, from brand to processing to design, from textile clothing equipment to high-quality surface accessories procurement, to meet the one-stop procurement needs of the apparel industry.

The two floor 14.2 clothing and accessories museum also attracted more than 100 excellent surface accessories, equipment and information technology providers from Canada, Guangzhou, Shanghai, Zhejiang, Dongguan, Hongkong and other countries and regions, such as Canada's clothing and hanging system, Japan sewing machine, three ocean sewing machine, universal sewing machine, Shun Xing sewing machine, Jinshi poly technology, Guangzhou Jinxiang, Guangzhou Mei Po, Guangzhou three dragons, Hongkong Qunxing, Zhejiang road Ming, Jinhui overseas, Zhuangzi zipper, Rui Zhi bang, Shengshi Qunli, Jinlong Hardware, Zhejiang joy, Yi Sen state, long An Shiqiang and so on.

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Six, the year of the dragon is flourishing, the fashion feast is splendid.

Guangzhou, disseminating the essence of clothing, and further polishing the brand of Guangzhou clothing brand, will also organize all kinds of dynamic activities in the fashion festival to create a fashion Carnival in Guangzhou. The main activities include: opening ceremony, opening ceremony of creative DreamWorks, 2012 China Industry Summit Forum, annual fashion festival, Guangdong, Hong Kong, Macao and Taiwan Design and brand fashion show, creative DreamWorks fashion show, opening Thanksgiving dinner, etc. The purpose is to lead Guangdong fashion culture atmosphere, and create the first high-end fashion salon in Guangzhou through the creative DreamWorks, fashion photography, fashion forum, fashion release and Fashion Festival. In order to further promote the culture of clothing and clothing, let more Guangzhou enterprises and brands go out.

First, creative DreamWorks.

Thanks to the unique fashion atmosphere, Guangdong clothing also pays special attention to the design. Many garment manufacturers in Guangdong also provide a good stage for the designers. The essence of the real fashion is in Guangdong's clothing industry.

More than 20 senior designers from Deng Dazhi, Hongkong, Wei Tingxu, Qu Tingnan, Huang Gusui, Deng Zhaoping, Jin, Fang Yilin, Miao Jie, Miao Jie, Mao Jun and so on from the Guangdong, Hong Kong, Macao and Taiwan show to build the first creative workshop in southern China to show their fashion and creativity to the world.

Two, small photography, big world.

The exhibition has also set up the "very fashionable photography exhibition area". The fashion photography works recommended by You Li's push culture and the exceptional clothes of personalized creative design will be opened to all participants in the International Pavilion. It will become another window for Guangzhou to show the world to fashion and convey the language of Guangzhou's fashion culture, and it will surely bring you a pleasant surprise.

Three, Industry Summit Forum, including four major themes: Guangdong fashion forum, dealer conference, OEM, ODM and brand exchange, department store and Brand Forum.

Guangdong fashion forum, focusing on Cantonese fashion, explores the internationalization and cultural connotations of fashion.

Professor Pan Kunrou, chairman of China Fashion Culture Federation and famous Chinese clothing theoretician, served as the guest speaker. Mr. Luo Huan Ma, deputy representative of the Spanish consular and commercial department, and the cross border fashion dialogue of the "fashion" of the exception dress, Mr. He Bowen, from Taiwan's Qiwei women's clothing, will interpret the cultural roots of China and China's clothing brand, and Mr. Ceng Yiyang, the marketing consultant of Rui Jue, will deeply analyze the innovative way of the sustainable development of Guangdong fashion brand.

The brand dealer conference is dedicated to building a bridge between exhibitors brand and distributors.

Mr. Kotani Megumi, chairman of the brand of Mr. Chen Weixiong, discussed with everyone about the marketing mode innovation after the corporatization of distributors. The representatives of three hundred million, ten million, and one million level agents selected from the representatives of hundreds of national brand distribution representatives from various parts of the country will also deeply analyze "dealers' growth from childhood to specialization".

The department store and brand exchange forum, jointly sponsored by the China general merchandise business association, has invited the heads of more than 50 well-known department stores in southern China to go to the forum.

Representatives of department stores such as Guang Bai department store, Wuhan International Plaza and Nanjing Xinjiekou department store will discuss with Mr. Gao Shan, chairman of menswear "Shan brand" dress, "role change and profit mode upgrading of China's department store".

The OEM/ODM and brand docking conference and red wine tasting Association set up a perfect docking platform for brand manufacturers, designers, processing enterprises and brand enterprises.

Chen Mian, Mr. Huang Xueming of Baleno and chairman of Ingrid, discuss with you the "how to create a fast response supply chain".

I believe this is an unforgettable fashion appointment.

Four, the impact of China's -2012 Fashion Festival: as the 2012 Guangzhou International Fashion Festival and Guangzhou fashion week's Grand Theatre, gathered all walks of life fashion experts, fashion designers, fashion brands, fashion media, fashion services hundreds of people, awarded dozens of annual fashion awards.

This is a "Oscar" awards ceremony in China's fashion industry. It measures the new benchmark of fashion brands and fashion industry in China, and makes a big search for new blood and new fashion elements in China's garment industry.

Five, fashion show shows: selected excellent designer special shows such as Hongkong (Deng Dazhi), Taiwan (Wei Tingxu), Qu Ting Nan; brand release shows, such as Guangdong menswear Hill dress, women's wear annanni, children's wear 100 million, and other outstanding designers and outstanding representative brands of different styles and regions, and Xintang Cowboys also organize excellent enterprises to make fashion special releases. The conference will organize dozens of department stores, hundreds of dealers, fashion personages, industry experts, provincial and municipal leaders, and fashion media to observe and look forward to your coming to uncover the mystery of Guangzhou fashion week's "Fashion Show Tour".

Six, the international model competition: the first China (Guangzhou) international model competition hosted by the maritime silk road was also held in conjunction with this event. The purpose is to build Guangzhou's "City fashion card" as the goal, carry forward south of the Five Ridges's dress culture and join forces to create a national model competition.

Some fashion press models will be presented by the winners of this model contest. The competitors will be perfectly linked with the brand of this festival. The models and clothing companies will be closely linked to show the fashion capital of Guangzhou to the world.

Seven, micro-blog competition: my fashion is my master.

During the exhibition, the official micro-blog @ Cantonese fashion Guangzhou International Fashion Festival will also host the micro-blog competition and win the fashion awards. The photos will be featured at the same time when micro-blog is published. There is also a chance to be awarded the Guangzhou international clothing festival fashion photography contest award after the exhibition.

Seven, strong publicity, precise invitation, global coverage, CCTV boosted the clothing festival to attract 100 thousand professional spectators.

The costume festival has achieved unprecedented breakthroughs at the invitation of professional audiences. Through the cooperation invitation of more than 100 professional media, mass media, micro-blog and strategic partners headed by CCTV fashion platform, the cooperation invitation of the Department Store associations and the clothing trade associations of various provinces and cities, the professional buyers of the Organizing Committee invited the 2 million industry buyers of the whole group, such as the database, telephone, fax, mail, text message and so on, and the intensive publicity before the exhibition, as well as the subway, bus, mobile TV, newspapers and TV stations, so as to create the most influential Guangzhou costume festival in history.

What is particularly worth mentioning is that this Guangzhou International Fashion Festival and Guangzhou fashion week will be the first all media fashion news center with the CNTV CCTV fashion platform and the national 100 fashion media. The all-weather rolling live dress festival will be reported throughout the exhibition. After the exhibition, Guangzhou International Fashion Festival and Guangzhou fashion week will be reported. The audience of CCTV will be more than 50 countries and regions. It also means that the influence of the International Fashion Festival and Guangzhou fashion week will cover the whole world.

The clothing festival will expect more than 10 000 professional spectators from around the world to attend, including the mainstream department stores, international buyers, importers and exporters, retailers, franchisees, dealers, designers, accessories and equipment purchasers, garment brand enterprises and fashion buyers all over the world.

The general assembly specifically reminded that the four days of the exhibition were mainly professional spectators, and the professional audience registered two admission cards with free admission.

In order to let the fashion people feel the fashion atmosphere and enhance the taste of fashion, after two days of the exhibition, on Saturday, September (8-9), a fashion audience can be admitted to the exhibition. Only by filling in the visiting registration form, can they get free admission.