What Does The Eurasian Silk Road Clothing Festival Bring To Xinjiang?

Though

Has always been outside the focus of Chinese fashion, but there is a "Silk Road" has never disappeared in the minds of Chinese costumes, that route is also known as the "Northwest Silk Road", usually refers to the northern part of Asia and Europe Business Road, the existence of the "Silk Road" has never underestimated Xinjiang's position in China's fashion territory.

Now, when a huge demand is associated with a great opportunity, the shock force between them is absolutely unmatched. The first Asian Eurasian Silk Road GARMENT FESTIVAL hosted by the people's Government of the Xinjiang Uygur Autonomous Region, the Ministry of industry and information technology and the China Textile Industry Federation was held in Urumqi, Xinjiang in September 7th.

Asia Europe Silk Road clothing festival

New ideas of industrial advantages

Let us first comb out several comparative advantages of Xinjiang's clothing industry: first, regional advantages; Xinjiang borders on 8 countries and has 17 border ports and 10 two types of ports; Urumqi is not only the largest commodity distributing center in Xinjiang, but also an important platform for world investors to develop the Central Asian market.

At present, relying on 8 neighboring countries, Urumqi has built nearly 200 kinds of commercial trading markets. Among them, there are 32 over 100 billion pactions in each year, and 10 over 1 billion yuan, forming a multi-level and multi-channel trade network covering Xinjiang and radiating the Central Asian region.

Second, resource advantages, Xinjiang's cotton accounts for about 40% of the country's cotton output, and is rich in oil resources. It is the largest pulp and viscose fiber production base in the country, and also an important production base for wool, flax and other natural fiber resources in China.

Third, cultural advantage, Uygur, Kazakh, Uzbek and other ethnic groups in Xinjiang autonomous region have similar language and cultural customs with the Central Asian countries. There is a long history of communication among the people. They have many similar aesthetic tastes in clothing culture, which are conducive to the expansion of Central Asian and Russian clothing markets.

Fourth, cost advantage, although this advantage is similar to other industrial pfer undertaking areas in China, the preferential policy of Xinjiang is very tempting.

History tells us that strong industrial foundation and potential huge market demand have always been the best guarantee for the prosperity of an industry.

More importantly, the new round of the world textile and garment industry pfer pattern has not been formed, which is undoubtedly a good opportunity for Xinjiang garment industry under iceberg.

"This is the best period and the worst period. We have boundless prospects and hope for the future."

This is the embarrassing reality of the clothing industry in Xinjiang, which is seen by the clothing Times reporter in the clothing industry news survey in Xinjiang. The strength of an industry is somewhat small in front of this powerful culture and market.

At this time, we need a broader stage and a more powerful breakthrough.

"The first Asia Europe Silk Road clothing festival" let us see such a powerful platform.

We know that the revitalization of an industry needs a centralized platform to show its boundless creativity and strong cultural influence. At this time, the clothing festival not only carries the rich details of Xinjiang's ethnic dress culture, but also strengthens the trade exchanges between the domestic and foreign garment industries. The Asia Europe clothing industry cooperation forum, which attracted the attention of more than 50 government agencies, chambers of Commerce and enterprises in nearly 10 countries and regions such as Uzbekistan, Kazakhstan, Turkey and Pakistan during the clothing festival, has discussed the potential of China and Central Asia in the field of garment industry development and cooperation with more than 200 people from all over the country.

Undoubtedly, the advantages of Xinjiang's garment industry have become more and more clear in front of China's clothing industry.

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National costume style

A sustainable rise of rooted culture

As we can see, there are many Chinese textile and garment industry clusters that are once more faced with the challenge of industrial upgrading. In the new wave of industrial pfer, the advantages of production and processing and manufacturing in some areas slowly disappear and are irreversible to the lower costs.

This has sounded the alarm for the new industrial cluster government. How should the new industrial clusters be planned? Drawing lessons from foreign experience, establishing a non replicable and bad pfer rooted industry will undoubtedly become the top priority in the early stage of industrial planning.

For example, the leather industry in Italy, and for Xinjiang's clothing industry, Xinjiang's national dress style becomes a culture with rooted characteristics.

At present, the development of Xinjiang's national clothing brand is not only an internal affair of the industry, but to some extent, the government plays an important role in the industrial development. This role plays a greater role in the cultivation and guidance of Xinjiang's clothing culture.

In this way, the strength of a region's national industry can be fully expressed and promoted.

At that very moment, the the Xinjiang Uygur Autonomous Region people's government recently issued the "opinions on accelerating the development of Xinjiang's clothing industry", which is called the No. 59 document for the whole industry to cheer up.

It is reported that such a vigorous development of the clothing industry policy is very rare in the history of clothing development in Xinjiang.

Document No. 59 put forward that by 2015, the garment industry in the autonomous region will achieve sales revenue of more than 10 billion yuan, and the total volume of clothing trade should reach 85 billion yuan (including export volume). The Autonomous Region Party committee and government will regard the textile and garment industry as one of the key strategic industries to develop Xinjiang's economy and enrich the people's industry.

There are 22 measures for the development of the clothing industry. Among them, "since 2012, the autonomous region has increased 30 million yuan for technical support to support the development of the garment industry", "increased credit support", "enjoy the corporate income tax and related tax benefits", and "the technological pformation project that has invested more than 10 million yuan in the total investment of 30 million yuan or more in Xinjiang autonomous region or the domestic garment enterprises registered in Xinjiang autonomous region. The finance of the autonomous region has been subsidized by 10% of its production or processing equipment (including homemade equipment) 10%, with a maximum limit of 10 million Yuan". These measures undoubtedly make Xinjiang and even Chinese clothing entrepreneurs look forward to it. However, how to implement the policy becomes the first threshold for the development of the industry. In document 59, for Xinjiang

"The market can be solved by the market, and the market can not be solved by the government."

This has basically become the consensus of China's textile and garment industry at the beginning of an industrial revitalization.

Of course, it is particularly important to stress that the strength of government is not only reflected in various preferential policies, but also in the leading role of clothing culture.

First of all, the development of the clothing industry is supposed to be a cultural advance. For economists and economists, there is a figurative metaphor: "after the fish has left the water, it knows that the most important thing for it is not fish food, but water."

Dress culture is water, and now it's time to improve.

For the Xinjiang national brand, they should shoulder some of the responsibilities of the industry and re cultivate the influence of Xinjiang's national costume culture in the whole country and the whole world. At the same time, they should also take into account their distinctive brand positioning so as to avoid becoming a common brand and grow into a common face.

Second, nurture Xinjiang.

Culture can not be completed by one or two brands. At this time, the regulatory role of the government and industry is particularly important.

For example, the government should encourage the industry to organize the costumes culture festival, and support enterprises to release the latest fashion of national costumes and so on.

At the same time, the government has to shape the whole industry structure. We must avoid the quick success and instant benefit of the brand, do not compete excessively with the competitors in price, but control some key points such as the industrial chain and the value chain.

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Industrial chain improvement

Global industrial chain layout

The present situation of Xinjiang's clothing industry before us is:

First of all, data show that cotton output in autonomous region accounted for more than 40% of cotton output in 2011, but cotton conversion rate was only 17%.

In addition, Xinjiang's wool output accounts for about 24% of the country's total output in 2011. Xinjiang is also the largest pulp and viscose fiber production base in the country, as well as an important producer of natural raw materials such as linen, Apocynum venetum and silk.

Although Xinjiang has abundant textile materials, it lacks in spinning, weaving, printing and dyeing, accessories, accessories, logistics and design.

Secondly, in 2011, Xinjiang's clothing exports were 5 billion 410 million dollars, and the national clothing export was 153 billion 220 million US dollars, and Xinjiang ranked seventh in the whole country.

However, the total output value of clothing industry in Xinjiang ranks twenty-seventh in the country, which is only higher than that in Gansu, Yunnan, Ningxia and Tibet.

According to statistics, in the border hotels more than 3000 merchants, clothing business accounted for 70%, plus 1500 business clothing dealers in China World Trade Center business circle, conservative estimate, only Urumqi city has ten thousand clothing dealers.

According to the results of the investigation by the autonomous region Commission, more than 90% of these apparel products come from the mainland garment manufacturers, both domestic and export.

In addition, the export value of clothing enterprises above Designated Size in Xinjiang accounted for less than 1% of the total export volume of garments at Xinjiang port, while the proportion of Xinjiang local clothing enterprises in Xinjiang's domestic market was less than 10%.

Moreover, according to a set of data provided by the garment industry association of autonomous region, in 2010, there were more than 4000 enterprises engaged in garment processing in Xinjiang, and 31 Enterprises above designated size. Among them, only 15 enterprises had annual sales income of more than 10 million yuan, and the annual sales income was 1 billion 600 million yuan.

However, the clothing market within the territory is not to be underestimated. According to the conservative estimate of the people concerned, the clothing consumption market within the territory is more than about 18000000000 yuan, and then the export market. The sales of clothing in two foreign and domestic markets can reach about 50000000000 yuan.

In addition, among the more than 40 textile and garment enterprises invested in Xinjiang, there are about 30 top 500 textile and garment enterprises in China. These excellent and powerful enterprises have become the new force to promote the development of the industry and Xinjiang's economic growth.

Of the 5 million spindles of cotton spinning ingots in Xinjiang autonomous region, 70% are invested by enterprises outside the border, and the output of Xinjiang viscose pulp accounts for about 35% of the national total. 90% of them are invested and built by overseas enterprises.

Leading enterprises in the industry have strong core competitiveness and innovative ability, strong technical force, mature products and stable market. The expansion of these enterprises in Xinjiang has strengthened the strength of Xinjiang's textile and garment industry and promoted the rapid upgrading of the industry.

It can be seen that the clothing industry in Xinjiang has resources, but has insufficient utilization, has industrial advantages, but lacks industrial chain, has a cultural foundation, but the fashion completion degree is not enough, there is a market access, but the brand influence is dispersed.

However, it is undeniable that the new round of clothing industry layout in Xinjiang has begun, and this layout has even surpassed the local category of Xinjiang. It is also a large-scale industrial configuration of the whole country and even the whole world. Undoubtedly, the perfection of this industry chain will start with the most upstream raw material of Xinjiang garment industry, and this is the advantage of Xinjiang garment industry. How to develop this raw material superiority into the downstream terminal advantages through the matching of the whole industrial chain is a very long question for the Xinjiang garment industry and the whole Chinese textile and garment industry.

Although the voice in the whole argument is not unified, however, no matter what the future development path of Xinjiang garment industry is, the strong driving of strong brands and downstream terminal leading national clothing brands will become the breakthrough and catalyst for the perfection of the whole industrial chain.

The next question is: who can become a leader in the strong development of Xinjiang's garment industry?

There is no answer yet.

We know that leaders in a field are measured.

There are many indicators, such as the leadership of the industry structure, the guiding power of consumption culture, the contribution to the value of the industrial chain, and the control of future market competition, etc., but it is a combination of all these indicators.

Let's wait and see.