Japanese Department Stores Enter The Chinese Market Two Times At A Bad Time.

Two degrees to the Chinese market

Japan's policy investment bank recently released a survey of business strategy that China will become the main investment market for Japanese department stores.

Old department stores, including San Yue and Takashima Ya, are planning to open department stores in Shanghai next year.

According to the press, two old department stores in San Yue and Gao Dao house are located in high-end local high-end department stores in Japan.

Among them, San Yue Department Store is the largest chain department store in Japan.

A Japanese department store executive who worked in Japan for more than ten years said that "San Yue" and "Takashima Ya" are typical "quality oriented" department stores in Japan. Both location and design are among the best in Japanese retail industry.

Local growth continues to be weak.

The above report shows that, due to the emergence of various new stores in Japan, the 30-50 year old consumer group is right.

The desire to purchase commodities is decreasing, and the operation of Japanese department stores is becoming more and more serious. Overseas development has become an important outlet for Japanese department stores.

At present, enterprises such as San Yue and Takashima Ya have been developing in the neighbouring countries.

In the Beijing market, the high-end department store is located in Taiwan, a subsidiary of Japan's San Yue Department store, which is jointly invested by Taiwan Xin Guang San Yue and Beijing Hualian.

In addition, Shin Kong San Yue is located in the Suzhou store and is scheduled to open next year as planned.

In fact, in the case of weak local market operations, commercial facilities in Japan are starting to become cheaper.

Not long ago, Cade bought the Olinas Mall, a shopping mall in Tokyo, Japan. According to the net lease area, the purchase price of the shopping center was only 43 thousand and 300 yuan per square meter.

A Taiwanese department store executive said that the current purchase price is very good for foreign companies because of the weakness of domestic retail sales.

Entering China?

Due to the pressure of survival in the local market, the "high-end" department store, which is "expanding", is not as good as the previous round when it comes to China.

According to the insiders, Japan has been trying to homogenization in recent 20 years as a region with high commercial maturity.

However, in the current Chinese market, the large Shopping Mall is even more popular, such as the "comprehensive department store" such as Yong Wang Ji island and Ito Yang Hua Tang.

At present, China's local department stores, such as Wangfujing (600859, stock bar) and intime department store, are all in the main shopping center format.

Although Japanese high-end department stores want to do well in many aspects such as brand, channel, line design and so on, but in the era of "shopping center is king" in China, this high-end department store has many challenges to enter China.

In addition to timing, a Japanese department store executive believes that the biggest problem facing high-end Japanese department stores after entering China may be the inability to locate them.

"Japanese entrepreneurs always want to directly pplant their management experience in Japan to China, but in fact, the environment of the two is different.

I think Japanese entrepreneurs should be free to let local people who understand the Chinese market do business management.

Despite the difficulties, Japanese department stores' ability to anticipate the market may be beneficial to their development.

Previously, when Yong Wang accidentally opened the store in the Bei'an River, many people did not understand it.

But with the maturity of Beijing's community business, this shopping mall has become the landmark of Japanese shopping malls.