Management Strategy Of Joining Fashion Brand

Whatever clothing and clothing will be corresponding customers, after all, only from the needs of consumers, the industry will have room for development.

Therefore, we should remind franchisees to pass the brand.

To invest in profit, we must know clearly the strategy of joining the clothing to start business.

If franchisees already know which brand clothing companies have a high reputation for franchising, it is good to choose a brand that is suitable for your part of the consumer's taste, consumption level and development potential.

In fact, their main difference lies in different goods and different marketing strategies, but they are still very different in terms of management.

Next, Xiaobian will join the industry to share the five strategies of joining the entrepreneurial brand.

Entrepreneurial brand joining strategy (1): commodity quantity strategy

Clothing franchisees and retailers generally have a single point of operation. The goods that join the clothing store can only be sold in a store and cabinet. The number of display places is limited, so they can not be returned to the unsalable goods of Brand Company. They can only be digested in stores and counters.

Joining a garment more than one shop is more flexible than single store operation. The speed of goods circulation is usually controlled by the head office.

The owner of the clothing store can apply to headquarters for a branch in the authorized operation area.

In addition, the goods that join the clothing store can also achieve the sale of goods, redistribution and support points by means of pfer and pfer.

Entrepreneurial brand franchise strategy (2): multi brand development strategy

In today's market competition, the brand clothing company will develop another brand suitable for another age on the basis of the maturity of the original brand.

Some Brand Company have newly developed two to three brands. They also offer preferential policies to encourage the original clothing franchisees to join the new brands.

Entrepreneurial brand joining strategy (3): personnel management strategy

The franchisee is usually responsible for the whole operation of the store by the franchisee himself or the manager employed by the franchisee. The key point of the store management is the management, merchandising and display of the merchandiser.

Among them, the management of the buyers in the clothing store is directly related to the sales performance of the store.

Therefore, Xiaobian suggested that joining the clothing store owner should encourage the morale of staff regularly. By formulating Commission commission rate, sales index to promote sales, formulating incentive royalty scheme and performance evaluation can fundamentally attract employees to improve themselves and stabilize their work.

Entrepreneurial brand joining strategy (4): inventory management strategy

As the fashion industry has a strong trend of change, though the clothing that is in the clothing store is likely to be a new item on sale in other shops, your fixed consumer group has already identified it as a seasonal garment.

Commodity inventory has always been a big stone in the hearts of garment franchisees.

In the sales process, we should do a good job of monitoring and selecting the right time to market.

Of course, clothing franchisees should practise good internal skills, constantly revise the traditional management of goods, predict the inventory problems in a predictable way, and formulate sales plans, time periods and inventory ratio to reduce inventory.

Entrepreneurial brand joining strategy (5): brand merchandise strategy

As a result of joining

The style of clothing is relatively fixed, and the time of delivery is also arranged after each order. Therefore, the main idea of joining the clothing store is to strive to sell the goods to the most suitable consumers at the best price and get the highest profit.

After all, meticulous planning is in advance, so that we can ensure that we have a higher efficiency in dealing with execution, so as to avoid doing anything blind afterwards.