How To Turn A Loss Shop In Clothing Store Operation

Big brands, low investment and various supports, if the reason for the loss of clothing stores is the unsatisfactory geographical conditions, it is necessary to withdraw strategy and withdraw from the market. Because the geographical conditions are not good. shop Looking forward to the improvement of geographical conditions in the future is unlikely. Not all stores with double low (low turnover growth and low market share) are destined to remain in trouble forever. As long as the business area and site conditions of the shops are ideal, it is also possible to make efforts to improve the business structure of the shops and turn them into star stores.

　 First, problem analysis

Loss type shops are usually formed by business circle, site, scale, competition and propaganda strength, and their own business and other factors. Some of these results are due to the uncertainty of the survey and evaluation before the opening of the store, and more factors are caused by the lack of care in the management after opening a store.

　　 1. business circle analysis

Quite a lot loss Shops do not grasp the characteristics of the business circle, the hinterland of the selected business circle is too small and the flow of people is insufficient; the consumption habits of consumers in the business circle do not match with the shop industry, all of which are errors of distribution. In addition, some loss shops did not respond to the increase in the number of competition stores and change their business strategy in time, and made corresponding amendments. It's also one of the reasons for becoming a loss shop.

　　 2. service and morale management analysis

Many shops will become a loss shop due to a large number of customers. The main reason is that service management and staff morale are not enough. For example, poor service attitude, poor professional dedication, unreasonable service flow, incompetent personnel, inadequate customer training and poor education and training, will result in a great loss of customers and a loss of store performance.

　　 3. commodity and other management analysis

Improper merchandise management is also the main reason for the decline of store performance. Many loss shops will have improper commodity mix, such as large inventory, slow turnover, etc., or there are some problems such as poor quality of goods, such as increasing scrap, increasing returns, poor merchandising, serious shortage and poor inventory control. These will affect the normal operation of shops and lead to shop losses.

　　 Two, loss shop strategy

Generally speaking, operators face major losses when they shop. business strategy There are the following:

　　 1. maintenance strategy

Sometimes, when considering the overall interests of enterprises, enterprises will adopt a maintenance strategy to make them continue to operate. For example:

(1) when a loss shop is located on the delivery route, the enterprise will enjoy the economic benefits of reducing the logistics cost and maintain the operation of the store in order to reduce the cost and benefit of logistics.

2. When the store is an experimental store that accumulates new business practices, or shops in important location publicity and advertising, shops that are considered for these special functions can not simply retreat.

(3) when a business is to seize the market or force a competitor's shop to withdraw from a market, it is necessary to adopt a maintenance strategy even if it loses money.

　 2. refitting strategy

If a loss shop is located in an easily accessible location for consumers, forming an independent business location and having a good prospect or potential, it requires the operator to consider whether or not the store is being modified.

In addition to the upgrading of hardware facilities, it is more important to transform and transform the software management capabilities, such as comparing with competitive stores, looking for the advantages of their own projects, or seeking expert guidance to improve their business capabilities. In addition, clothing Shop modification should also focus on strengthening its commodity planning capabilities, such as strengthening weak projects and strengthening strong projects.