London Olympics: The Silk Road Highlights Chinese Civilization.

On the evening of August 1st, the brightest and brightly lit city of BBI Art Center in London, the largest performing arts center in Europe, came with a graceful set of world famous models, elegant and elegant.

In the cheering sound, the whole scene was stunning. The fine silk carries the national and traditional cultural elements, conveying the Chinese feelings of pure and great love and expressing the Chinese aspiration of peaceful development.

This is

Group works in the world again stunning appearance.

Coincidentally, 161 years ago, it was also the midsummer of London. In Huzhou, Ji Li Hu silk also attended the first World Expo and won the Queen Victoria gold medal.

At the 2008 Beijing Olympic Games, the Silk Road Group founded the "Huan Sha" high end with the Olympic spirit of "one world, one dream".

It is now famous in the sea.

In 2010, the Silk Road group of Shanghai exclusively provided all silk exhibits for the design of the China Pavilion, so that the silk culture in the new century will become famous overseas.

In the chairman's office, we congratulated our old friend Ling Lanfang.

Ling Lanfang smiled lightly, with elegant manners.

Who would have thought that he started the Silk Road from 50 years old and bought several bankrupt silk state-owned enterprises at one go.

In the first three years, he resumed production and preserved bone and blood; in three years, he vigorously promoted the pformation of technology from east to west; in the last three years, he founded the brand pformation and upgrading.

After ten years of hard work, he finally turned a disadvantaged group into a strong enterprise and made a backward industry into a fashion industry.

Ling Lanfang told reporters that this year's silk situation is particularly grim. He agreed to go to the London Olympic Games to tell his European businessmen that I came to show you my silk at your door.

Ling Lanfang's silk brands are mostly European high-end customers, raw silk for Hermes, and satin for Prada.

Since the second half of last year, the order of the Silk Road Group has been sharply reduced, the price has declined sharply, and the stock has increased by 200 thousand meters since the European debt crisis.

So when Ling Lanfang was invited to the London Olympics China night, he agreed.

He said that after 161 years ago, when it was unveiled in London, people knew that Lake silk was a treasure. Today we are going to make a brighter look to let people know that the "Silk Road" is coming again.

New way out of a new Silk Road

The rule of night is full of blood, but not the east wind.

The Silk Road Group aims to create an international brand of silk and make the world beautiful because of silk.

During the 12th Five-Year, it was an important five years for the pformation and upgrading of the Silk Road group. Ling Lanfang's train of thought was to accomplish the "three creation" and achieve the five goals.

While visiting the Silk Road Industrial Park in Linghu town of Nanxun District, Ling Lanfang's aides told reporters that the new equipment and neat cars told him that all these were tightened up on the belt.

Lao Ling has built industrial bases in Hangzhou, Guangxi and Sichuan. There are division of labor: in the west, where resource elements are concentrated, invest in the construction of the former production base, set up a model enterprise for moving the east to the west, and speed up the construction of technology research and development centers, brand distribution centers and marketing centers in the technology, market, talent and information intensive areas.

So the western region has the advantages of resources and low cost. The Department has the advantage of brand superiority and high added value.

The silk production scale and industrial chain integrity of the Silk Road Group are among the best among their peers.

Ling Lanfang wants to realize silk reeling intelligence and weaving without shuttle.

The way of branding and internationalization of home textiles is: upgrading the quality of the former silk reeling, breaking through the intermediate weaving quality, innovating the terminal brand, and making the best silk products with the best cocoon reeling.

The four "best", the silk passers-by, have been making unremitting efforts.

In the finished workshop of Zhejiang two factory, the reporter pointed to the slogan of "the three creation" and asked what a surveyor meant. The inspector girl readily answered: creating an international brand of national silk, creating a harmonious enterprise with new labor relations, and creating a business mode of combining two industries with two industries.

Chang silk Deputy Vice President Kim Yu told reporters that the integration of two industries and two industries is the combination of industrialization and informatization, and the combination of manufacturing and service industries. This is the way of pformation and upgrading that the Silk Road group explores the most.

For example, he said that traditional manufacturing, such as silk reeling, is automated, but still labor-intensive. Labor productivity is the lowest in the industrial chain, and basically remains in the machinery level of Japan in the last century.

Now that people quit the business, we became the first big silk producer.

Now even cars are using satellite navigation. Our equipment also uses simple machinery of last century. This bottleneck will not break through. It will surely drag the whole industry back and catch up with the developing countries such as Southeast Asia and Central Asia.

So Lingdong wanted to be intellectualized.

In addition, modern enterprises should take both manufacturing and service industries together. "Huan Sha" brand has just entered three years, and has entered Hangzhou Tower, Beijing Yansha, Cui Wei, Shanghai eight hundred partners and other tier 1 metropolis. The top brands in the first tier metropolis are much lower than the international brand names. This is from a traditional manufacturing industry to a modern service industry, and the way of operation and management have undergone a radical change. The two industry combination of Ling Dong is to achieve the integration of advanced manufacturing and modern service industry, and get out of a new silk road.

Enterprise development should focus on integrated resources

Ling Lanfang said: entrepreneurs are mainly faced with three kinds of resources, capital, natural resources and human resources.

It is up to you to integrate these three resources flexibly.

Of course, Chinese entrepreneurs may also have some energy to integrate government resources and political resources, but mainly the first three kinds of resources.

The most precious among them is talent.

The silk industry has been shuffling, and the Silk Road Group has been washing up more and more.

But ten years ago, Ling Lanfang had a bad card, no money, no talent, only a few thousand laid-off workers and dilapidated equipment.

In a flash, Ling Lanfang built four industrial bases, pformed hundreds of old equipment, trained and introduced hundreds of excellent talents, and built the most abundant silk brand channel.

Let's talk about talent first.

This is Ling Lanfang's most thirst for resources.

The reporter interviewed the home textile company under the Silk Road, and saw many young people from all corners of the country with high academic qualifications and strong professional skills.

Why do they come to the Silk Road? The answer is to find a career platform that can fulfill their dreams and success.

With conscience, the remuneration of the silk road is not high. Even the annual income of Ling Lan Fang is only third of the company's fourth.

But the silk road is regarded as a talented person.

Ling Lanfang encouraged talents on various occasions: to be bold and dry, to do well all to you, and to do it all to me!

None of the employees of the Silk Road group was overlooked, and none of them was capable of being buried.

The combination of career retention, incentive retention, emotional retention and institutional management, assessment of management and cultural management is just the right thing to do.

More money.

Ling Lanfang tells a lot about honesty and honesty, and leaves a good conversation in the cooperation between banks and enterprises.

Exchange between banks and enterprises often asks him to speak in good faith.

The bank is willing to cooperate with him. CCB, ABC, and Bank of China all give him a large amount of credit. He doesn't have enough money. He says I need money, but it needs to be used on the knife edge.

This year, the price of spring cocoons fell, and the Silk Road Group decided to purchase large stocks in a large amount, and needed one hundred million of the funds at a time.

Ling Lanfang immediately thought of a deputy governor of CITIC Bank. She was an expert in cocoon purchasing business, and the two men spoke readily.

On the Silk Road, the warehouse receipt of high-quality spring cocoons is sent to CITIC Bank for pledge, and CITIC Bank gives special loans. The cooperation mode is concise and easy to save.

Just like Ling Lanfang's adherence to the principles of enterprise development, which is extraordinary in virtue and commitment, he believes that sticking to integrity means sticking to good faith and strangely catching the opportunity and innovating development.

To be an enterprise is to be a character. All social responsibilities of an entrepreneur are two words -- integrity.