Business Opportunities Hidden In Limited T-Shirts

If we want to raise the value of a commodity, we can label it as "out of print", because the out of print representatives are rare and often expensive.

However, ShirtPunch did the opposite and completely broke the traditional view.

One day out of print

ShirtPunch from the US sells T-shirts in group buying.

The selling time starts at zero every day, and the registered users can buy the form online. This T-shirt will be offline immediately after 24 hours, and the website will immediately produce a new T-shirt.

In this way, every item bought on ShirtPunch

They are all out of print.

And sell a T-shirt every time.

You can get $1 from it.

Each T-shirt costs only 10 dollars, so the price is so low that everyone can afford to see a style that they like.

The low starting price point and the "daily limit" method have apparently worked quickly. It is reported that ShirtPunch, which just opened last October 25th, has been operating for more than 1 million US dollars in a few months' sales, serving over 80 countries.

ShirtPunch's office is still in the basement of founder Russ, and hasn't moved out yet.

In fact, last year, Russ was still working on a regular basis. But when he suddenly came up with this idea, he borrowed 10 thousand dollars from his parents to start his own company.

Russ said: "the monthly sales volume is about 15000 units, with an average of 500 T-shirts sold every day.

Compared to the website just launched, the current sales volume is very gratifying.

According to Russ, at first he planned to sell 250 pieces a week. It was nice to know that he sold 271 items on the first day, and sold nearly 1000 items in the first week.

And it was done without advertising and publicity.

In addition, ShirtPunch is moving lightly in the process of moving forward.

It does not need to worry about inventory problems. Every day is within 48 hours of the user's orders, according to the order batch production.

Usually this process takes 3 ~7 days to complete.

As a result, the most common cash flow problem at the beginning of the business is solved.

Reproduction is not equal to success.

Like ShirtPunch, the business model that ends every day, the biggest advantage is undoubtedly the temptation of out of print limit, so that consumers can not help buying.

But simply relying on out of print can attract consumers?

In China, "24 hours out of print"

The banner websites are also endless, such as different networks, one day, one thing, cloth dreamers and so on, but most websites grow slowly, and may not be long before long.

Reporters believe that three points are crucial.

The first point is that ShirtPunch attracts customers at a price of $10, which is lower than most T-shirts sold in most stores in the United States. Most Chinese companies have locked this price in 65 yuan, while most of the limited T-shirts are below 40 yuan.

So this price is really not competitive.

The second point is that there is still a big gap between China and the United States in terms of Internet penetration and penetration rate. ShirtPunch can rise suddenly by relying on Facebook without relying on advertising.

But in China, it is not easy to rely on propaganda and success, and businesses obviously can not copy this shortcut.

The third point is that although ShirtPunch is on a low price line, it will definitely give consumers no worries after sale and logistics. ShirtPunch ensures that unwashed T-shirts purchased within 30 days can be returned unconditionally, and a reliable postal company is also designated for logistics.

According to the author's observation, most of the websites selling Chinese out of print T-shirts do not spend much time in after-sale and pportation. Consumers have concerns and natural purchase enthusiasm is not high.

Obviously, success can not be imitated, but ShirtPunch still has many ideas worth learning from.

From the perspective of the success of entrepreneurs, the idea of "ending every day" provides the opportunity for quick trial and error. Every day we can see whether a T-shirt is successful or not, we can know exactly which styles sell better, and then we can constantly adjust them.

This coincides with the rapidly changing development model highly esteemed in the Internet field, making progress a little at a time.

It is commendable that this progress is occurring every day.

General merchants see that goods sell well, often sell and sell until no one is interested.

ShirtPunch, because of the "end of the day", businesses must catch up with the trend, understand what customers want, and constantly search for better ideas, so that businessmen will always be at the forefront of fashion. They will not be abandoned by the trend, draw on their previous advantages, and develop better products, so that the growth space of the company will expand indefinitely.

The products that are selling again are only hot in a certain period, and the hot products are finally difficult to get rid of the fate of the stagnant goods. ShirtPunch has sacrificed hot products, and through continuous renewal, it has finally formed an unlimited hot product, which has been a great success.