Clothing Industry Status: Men's Performance "Inertia" Growth, Upstream Profits Decline Significantly

　　 Men's performance "inertia" growth

According to the announcement, in the first half of the year, Quanzhou head Men's wear The performance of the brand still maintained a relatively stable growth: seven wolves revenue 1 billion 486 million yuan, an increase of 24.5%, operating profit increased 49.3%; Li Lang revenue 1 billion 259 million yuan, an increase of 22%, operating profit growth 38.6%; nine Mu Wang revenue 1 billion 190 million yuan, 23.58% growth, total profit growth 42.96%.

At the same time, these men's clothing brands are also honest. At present, the market situation is becoming more and more serious. Many people in the industry say that the foundation of local men's wear brands is relatively solid, and the gratifying performance in the first half comes from a "inertia" growth. As the seven wolves reported in the semi annual report, "because the order will lock in the performance ahead of time, the wholesale business will not be affected by the periphery, so as to ensure the realization of the company's business objectives." This sentence is clear and clear, and today's brilliance comes from yesterday's "inertia".

It is reported that men's clothing orders will normally take six months ahead of schedule. This year's spring and summer wear revenue comes from orders placed in 8 and September last year. clothing The industry is also immersed in the joy of the outbreak of the year before, so in 8 and September, the dealer order is still passionate and courageous. Industry insiders Mr. Lin believes that the biggest reason for the half year results of Listed Companies in the first half of this year is generally consistent with expectations.

"This year's business is much worse than in previous years, and the orders since the beginning of the year have been reduced compared with the same period in previous years." Many families are local Brand clothing To provide fabric revealing. From the supplier's point of view, it shows a new situation opposite to the good performance.

In fact, in the face of gratifying achievements, these men's clothing brands are more rational than the officials. They are obviously aware of the warning issued by the market reaction: "the impact of macroeconomic factors, the decline of the consumer's heart index, the influence of consumption intention, and the weather factors such as climate abnormality, the consumption of the clothing industry's terminal consumption has shown a weak trend, and there has been a slowdown in the same store growth, and the increase in the pressure on the canal stock."

"The fourth quarter of last year to date, Garment industry A "cold winter" has appeared. This has become a consensus among the senior people in the industry, including Zhu Wenxin, Yang Da Yun, a senior expert in the clothing industry, and many employees in the enterprise.

In the current economic environment, Fujian's listed men's clothing is so beautiful that the growth of revenue has really brighten up the gloomy apparel industry. However, in the first half of the year, the performance of men's wear was not enough to inspire people.

For the second half and next year, the industry is still uneasy. Because the upper reaches of clothing Spin Excipient industry in the first half of the report card has been stinging the industry: profits fell 48%, gross profit margin decreased, sales prices fell more than the decline in raw materials......

　　 Upstream profits decline significantly

The performance of upstream textile accessories industry is worrying compared with the downstream performance.

The semi annual report of Xun Xing shares, a domestic zipper leading enterprise, shows that revenue is 465 million yuan, a decrease of 14.34%, and the total profit is reduced by 48.19%. The main business of the company's "code loading", "strip" and "pull head" business income decreased by 12%-18% year-on-year. Domestic sales and foreign trade are not optimistic. The domestic market revenue is 379 million yuan, although it still accounts for the largest, but it has decreased by 12% compared with the same period last year. The foreign market revenue is only 75 million yuan, a decrease of 20% compared with the same period last year.

mainland Spin The leading industry has also disclosed unaudited consolidated mid-term results. The company's revenue in the first half of the year was 2 billion 972 million yuan, up 0.1%, almost unchanged from last year. Among them, domestic revenue increased by 4.4%, export revenue decreased by 27.2%, gross margin decreased by 3.7%.

The operation of these two leading enterprises is a microcosm of the status quo of their industries. "In fact, the situation of leading enterprises is already good. Most SMEs are in bad condition. As far as I know, most enterprises are not satisfied with the current order, and the selling price is still falling. " Zipper industry practitioners Mr. Wang revealed.

China Textile Industry Federation held the textile economic operation analysis meeting in the first half of 2012 last week. A group of data revealed the whole textile industry's not optimistic: in 2012 1-6, China's textile industry realized a total profit of 114 billion 793 million yuan, down 1.94% compared with the same period last year, the growth rate dropped 43.19 percentage points compared with the same period last year. Chemical fiber industry profits fell fastest, -52.27%.

Xia Lingmin, vice president of China Textile Industry Federation, said that compared to the 2008 financial crisis, China's textile industry is even more miserable. The data show that China's textile industry has shown a downward trend in the first half of this year. The decline in production growth, the decrease in export volume and the decline in enterprise efficiency have made the textile industry face an unprecedented grim situation.

"The entire textile and garment industry chain is closely linked, and the upstream sales represent upstream demand for the next season. Upstream difficulties, the downstream can not be alone. The upstream has perceived the development of domestic and international markets, and this decline will affect downstream clothing in the second half of the year. Many people in the industry said.

The market outlook of Yuet Ming's local textile and garment industry in the second half of the year is not as optimistic as the surface data.