Foreign Trade Enterprises Are Facing Difficulties And Difficulties.

"I have been doing foreign trade for fifteen six years, and the situation has never been so severe."

Mr. Zhou's tone was deeply helpless.

"10 years ago, the financial turmoil, six or seven months bitten teeth.

But in the past two years, the situation is getting worse. "

Mr. Zhou is the head of a wedding dress manufacturer in Chaozhou, and exports more than 20 million dollars a year.

As the largest wedding dress design center and export production base in the country, the wedding dress of Chaozhou in 2007 was exported to US $240 million.

Speaking of the survival of enterprises, he smiled bitterly: "if we want to describe how small the profits of enterprises are now?

That is, there is a seam left.

You can't live without drilling. You have to die. "

Influenced by factors such as RMB appreciation and macro adjustment, China's textile and apparel exports increased by 5.7% US $16 billion 440 million from 1 to February this year.

As the largest textile and clothing export country in the country, Guangdong's textile and clothing exports were 3 billion 520 million US dollars, down 11.3% from the same period last year.

Emotions: the heart rate jumps faster than the exchange rate, production and labor costs rise, electricity supply is insufficient, raw material prices rise, and external demand slowed down by the US recession. All these reasons are considered to be the main factors leading to the predicament of textile enterprises, especially small and medium-sized private export enterprises.

However, with the gradual tightening of the RMB appreciation, the profit margins of export oriented enterprises have been eroded by inch to inch.

People in the industry are joking that "faster than the exchange rate is the heartbeat of many exporters."

Previous experts estimate that for the import and export enterprises priced in US dollars, the sales profit margin of the textile and garment industry will decrease by 2%-6%, with an appreciation of RMB 1%.

But Peng Yisheng, the head of Wan Bang shoe industry, told reporters that the answer was 8%-10%.

By the end of 2006, in order to offset the rising land and labor cost pressures in the PRD, Peng Yisheng moved the factory from Guangzhou Baiyun District to Qingxin County, Qingyuan.

The business of their factories is actually very simple: the production of sports shoes for Adidas OEM is more than 1 million yuan a month.

But as the renminbi continues to appreciate, Peng Yisheng has to coordinate with Adidas from time to time to raise product prices.

Fortunately, they have only one customer, and Adidas knows more or less about the situation of Chinese enterprises.

But many businesses are not so lucky.

"They (American customers) are having a bad time."

Mr. Zhou said.

From the end of last year, some old customers even cried when they talked about business with them.

Because of the recession, the purchasing power of the American people has been greatly reduced, and the sellers are in a very difficult position.

"At this time, you can only choose to do or not to do it, almost without bargaining.

It depends on whether you can sustain it. "

Worry: it is difficult to "throw away" the first dollar textile network. Recently, the survey of more than one thousand member enterprises shows that most export textile enterprises no longer use the US dollar to bargain and settle accounts. In order to avoid exchange rate losses, they have adopted non US dollar settlement or RMB bargaining and settlement.

Even in dollar terms, the validity period has been shortened from the past 1-2 months to the current week. Even when enterprises sign orders within three months, the exchange rate between RMB and US dollar is 6.6:1.

But in the interview, the reporter found that enterprises generally reflected that the settlement of other foreign currencies may not be feasible.

"Americans do not accept the euro, nor do they accept it.

Even people have seen the dollar depreciate. Even if European customers insist on negotiating with you in dollars, you have nothing to do with it.

Some companies complain.

By contrast, Taiwanese businessman Han Dewei is very "prescient".

He has set up several factories in China to produce folding bicycles and electric vehicles, among which Shenzhen is a base camp, which accounts for more than half of the annual export volume.

After six years ago, he found that the dollar was showing signs of weakness, and he began to use other foreign currency settlement.

"Customers are very smart, there is a kind of theory called ratchet effect, only on top of the problem, certainly not to lose."

So the idea that Han Dewei came up with is to settle accounts in the domestic currency of the importing country, for example, when the product is exported to Japan, then it will be settled in yen, and the customers will have nothing to say.

Trick: like robbing the United States for grabbing Europe alone, Sun Huaibin, a spokesman for the China Textile Industry Association, said in an interview with reporters that the impact of the accelerated appreciation of the renminbi on foreign trade enterprises is undoubtedly enormous, which can be seen from the apparent slowdown in textile exports this year.

Only by raising prices, abandoning the US dollar bargaining and adjusting the market, can enterprises recover some losses as far as possible.

But he admits, "everyone understands that the problem is how to do it in practice."

Adjusting the market is a long-term strategy for foreign trade enterprises to cope with the appreciation of the renminbi compared with the increase in prices and the abandonment of the US dollar settlement.

Mr. Zhou said that the wedding dresses they produced before were mostly exported to the United States, but since 2006, they have gradually opened up the European market. The proportion of exports to Europe and the United States has been adjusted from the previous 9:1 to the current 7:3.

This year, European orders are expected to increase by 20%, while orders from the United States will be reduced by 10%.

"Now that we can receive the European orders, everyone will feel excited, just like we have received from the United States before."

He described the current situation as a gradual breakout. "But the US market can not be completely eliminated. After all, it is the market for more than ten years, and it is too bad to give up."

And pformation always costs.

Take wedding design as an example, Europeans advocate elegance and simplicity, while Americans like luxury and luxury. Therefore, as the market shifts, the whole design team will be readjusted.

He has been doing foreign trade for such a long time, Mr. Zhou said.

"This labor-intensive industry will always be eliminated in China, and it can only slow down the speed of elimination.

It has been predicted that this industry can be maintained until 2015, but now it is hard to say. "

Compared with the European and American markets, the domestic market is far from mature, nor has it formed the same scale.

Although mainland customers have already procured them, he sighed, "the distance is still far away."