China Children'S Wear Market Looks Forward To New Opportunities After 1980S

2008 National

Consumption amounted to 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

According to the Research Report on the development of children's clothing industry in China, the annual growth rate of urban residents' consumption of children's wear is 26.5%, and the demand is about 800 million, and it will increase at about 8% per year.

With the arrival of the birth peak of the "post-80s generation", the market size of Chinese children's clothing will reach 100 billion yuan by 2013, and the era of explosive growth of children's clothing industry is coming.

After 80 years, as a new consumer group in the next few years, the clothing consumer market will soon create new space for new brands and products.

Therefore, it is very useful to study the consumption characteristics and habits of "80 generation" in advance to grasp and expand the market of children's clothing in the future.

"Post-80s" is basically a more practical and enjoyable and relatively mature brand choice consumer group. It has the pursuit of individuality, fashion and fast fashion, and puts forward high requirements for brand integrity.

If experience consumption is too advanced in the "70" and "70" consumers, experience consumption in "post-80s" consumption will be a good card. "80" will be more willing to pay for the comfort of shopping experience.

After the 1980s, online shopping is also more prevalent.

When

When children become the main body of children's clothing, they will also be more sensitive and concerned about the familiar and interested brands. This will create favorable conditions for children's clothing with certain strength.

These adult clothing brands will continue the product style and positioning of adult fashion brands and form a sustainable service for the existing consumers.

The introduction of adult clothing brand into children's wear field will better enrich children's clothing market product classification and reflect product differentiation and market differentiation.

With the continuous growth of children's clothing consumption demand,

The huge business opportunities in the children's wear market have stimulated the enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. There are many famous adult clothing brands to expand children's clothing projects. XTEP is a good Li Zi. XTEP group has not let this market expand XTEP's children's clothing project professional operation of the brand Xiamen XTEP children's products Co., Ltd., and strive to become a well-known brand and leader in China's children's wear market.

When the 80 generation, the only generation group that grew up with computers, became parents, their values, consumption consciousness and shopping habits became the key to deciding the sales of children's clothing brands. Studying their dynamics became a required course for children's clothing brands.