The First Persian Carpet Shop Is Located In Shanghai.

Recently, the oldest Persian carpet family in Iran

Zuo Lan Valley met in Shanghai to launch a family GABBEH handmade carpet to high-end consumer market in China.

In addition to the introduction of the pure Persian carpet, he also invited the nomadic people from Iran to demonstrate the carpet weaving process, and made an interesting introduction to the Persian carpet class for the audience.

"We are going to introduce the most pure Persian carpet to Chinese consumers". As the first person to open up the Chinese market in the family business with more than 100 years of history, Rui Ming, general manager of Zuo Lan Wei Li, general manager of China, said that with the improvement of China's overall living environment, especially for the high-end people, the potential of China's carpet market has been gradually developed. Although the production of machine-made carpet is increasing, the quality and preservation value are much inferior to that of manual carpets.

Because of this, the demand for high-grade hand-made carpets is also growing in China.

According to statistics, before 2009, the export of hand-made carpet in Iran to China was less than US $400 thousand per year, but in 2010 ~2011, this figure reached US $5 million 500 thousand.

The huge market potential has attracted many Persian carpet manufacturers to scramble for the Chinese market.

As the oldest and most prestigious family business in Iran, Zuo Lan Valley is clearly confident of entering the Chinese market.

Speaking of the prospect of the Chinese market, Rui Ming said: "now we have occupied a large proportion in the Japanese hand-made carpet market. We understand that the Japanese market is very similar to the high-end market in China. We are confident that in the next 5 years, the Chinese market will achieve the success of the Japanese market."

GABBEH handmade carpet is popular all over the world because it has been adhering to the concept of "pure handmade + natural raw materials".

According to introduction, pure Persian carpet uses 100% pure natural wool, real silk and

All colors and dyes are derived from natural plants. Most of them are extracted from roots, stems and skins of plants, such as light yellow from pomegranate peel and ochre from walnut.

The most amazing thing is that the weaving skills of the nomads to the carpets are entirely handed down from hand to hand. The knitted patterns come from the understanding of nomadic life, and what they see and feel can evolve into beautiful pictures, which truly makes the saying that "no two Persian rugs are exactly the same" in the world.

Referring to the artistic value of the Handmade Persian carpets, Remin said: "over the past 10 years, our carpets have almost all come from the acquisition of nomads, and because of its non reproducible property, the price of a single carpet has almost risen 10 times, or even 20 times.

Even in Iran, high-grade hand-made carpets have become the treasure of family heritage.

We hope that more and more Chinese high-end consumers can also focus on this new Collectible with unlimited potential. "

It is reported that the first Persian rug flagship store in Zuo Lan Valley brand is located in Jisheng Wei, Qingpu, Shanghai.

In the next 5 years, the brand will continue to enter the Beijing and Guangzhou markets.

And strive to expand the scale of domestic stores to 20.