The Promotion Strategy Of Clothing Stores To "Increase Prices" Invisibly

In the annual clothing sales or promotion, the merchants will adjust the price. How to make“ Price rise ”Invisible, this has become a problem. It is difficult to deal with repeated changes, that is, to restore the original price at a discount of 60%, or to restore the original price at a discount of 20%, or to maintain the higher price at a discount of 20%. Your shop, no matter whether it has changed, no matter what kind of change, complaints are always there. Today, I would like to share with you the method of increasing the price invisibly.

1. This year, the forward goods will not be changed, that is, the high price will be reduced by 60%;

2. Unified standard for newly purchased goods. For the new products of two popular brands, either keep the old price system unchanged to maintain the old customers and make money with the new products of other brands; Or the price is still 20% off, but this is more unacceptable to regular customers. The choice depends on the store's attitude towards customers.

If you choose the method behind item "2", how can you pacify the old customers? I'm worried now customer Do you think all the clothes in my shop are expensive because of my high price? However, some regular customers complained that they still bought.

If you choose to use the method in front of item "2", that is, to maintain the old price system, you are really doing volunteer work. We used to make money from these two brands, but now we have to reverse them.

Many clothing stores were not fully prepared before and could not be invisible, so this price increase was a failure. Nothing. There are more ways than problems. The sentence "No matter what you do, there are always customers who say it's not good or not" has answered my question.

open couture How to maintain regular customers? "When running a clothing store, the boss should seriously, cheekily and actively contact customers to improve your rate of entering the store," Zhang Hongxing said. For customers, we usually divide them into two categories according to whether there is a transaction, namely old customers and new customers. General bosses can also divide them into small, medium, large and VIP customers based on their own value; New customers are graded according to the possibility of sales. Therefore, I think that old customers are wives and need lifelong service; New customers, like lovers, need to follow up.

"Treat old customers as wives. If you never change, discount and Promotion They are always forgotten. If you don't maintain the relationship carefully, it is easy to be robbed by your competitors. " Therefore, if the store wants to bring new goods, it should greet the old customers in advance, so that they can feel very loyal and help you bring new customers to buy together.

On the other hand, for lovers, you can judge the purchase rate according to the closeness between customers and you. "The discount marked on the clothes in the store is the price for new customers, and multiple promotions should be provided in the service Price Or give gifts. Only when the boss creates new, strange and special things will new customers feel that you are different from other bosses. " When dealing with new customers, you can become your "wife" only if you firmly seize an opportunity and serve with heart.