The Design And Channel Of China International Home Textile Exhibition Are Blooming Together

On August 28, China International Home Textile Exhibition It will be held in Shanghai. Under the situation that the industry profits are facing downside risks, China International Home Textile Exhibition has made a strong attack, adding 1 pavilion to last year's 12 pavilions. At the moment of "autumn harvest" of home textile, China International Home Textile Exhibition strives to increase "harvest" for industrial enterprises.

This year is the key year of the "12th Five Year Plan" of China's home textile industry. Many home textile brands have adjusted their future development strategies, which will be demonstrated and tested by China International Home Textile Exhibition. In the face of more complex and changeable domestic and international situations, many enterprises also hope to find solutions to existing problems and find their own future development direction through China International Home Textile Exhibition.

The Design Competition Kicks off

Shortly before the press release, the China International Home Textile Design Competition was about to kick off in Nantong, marking the opening of the exhibition.

China Home Textile Association Yang Zhaohua When explaining the theme of this design competition, he said that the determination of the theme of "Gui Shang" is intended to guide the upgrading and transformation of China's home textile industry from manufacturing to technology during the 12th Five Year Plan period.

In fact, for home textile design enterprises, it is the peak period of enterprise development. With the strengthening of independent design innovation ability of brand home textile manufacturers and the gradual reduction of design outsourcing demand, home textile design enterprises will enter the low tide of development. Participating in the home textile design competition and China International Home Textile Exhibition is an opportunity for upgrading and transformation of home textile design enterprises. You can set up a design team based on the design theme of "Gui Shang", carry out stylized series design in line with the brand culture for the enterprises being served, and show the design results on the platform of China International Home Textile Exhibition to expand the brand influence of home textile design enterprises. It is an irreversible development direction to provide brand home textile manufacturers with stylized series designs that match their brands and can bring high added value to enterprises, instead of only providing local designs of home textiles such as pattern design and style matching design at present.

From the perspective of design and fashion, China International Home Textile Exhibition is to convey the concept of "big home textile" to the industry. The exhibition should guide enterprises to move in the direction of differentiation, find the direction of fine differentiation, and firmly go forward to form a situation of healthy competition and sustainable development. What the organizing committee should do is to build a good platform and serve enterprises in a down-to-earth manner.

Many experts point out that innovation is fashion The root of fashion is that fashion always appears as a leader, which is a proposition and interpretation of the times. Over the years, China International Home Textile Exhibition has been standing at the forefront of the times in China's home textile industry, advocating fashion, breakthrough and innovation. As an important part of home textile products, design plays an important role in the development of the entire home textile industry. China's home textile industry combines fashion and creative elements through competitions. At the same time, it puts forward strict requirements for participating designers to explore and create future star design talents in the industry. In the next few years, it will adhere to the operation of this event as the cradle of China's outstanding designers and the talent pool of star designers.

In addition, China International Home Textile Exhibition strives to improve the design concept of the home textile industry and the novelty and fashion of the current domestic home textile design style from the design field through the display of the results of the design competition, so that the design level of the home textile industry can leap to a new height and play a guiding role in the future development trend of home textile, This will also play a positive role in the industry to study and predict the future development trend of home textiles.

Rapid expansion of channel terminals

Terminal, channel attract investment , display... These keywords are often used as indicators for enterprises to participate in exhibitions, especially bedding enterprises. They are more willing to use the number of franchisees recruited to measure the participation income and market efficiency of an industry exhibition. This time, the Organizing Committee paid more attention to the expansion and development of trade terminals, and pragmatically solicited more prospective franchisees for home textile enterprises.

China International Home Textile Exhibition will increase cooperation with chain stores, commercial department stores and other institutions, and deeply explore the commercial field. Wal Mart, Carrefour and other large purchasers and retailers will continue to watch the exhibition and look for new partners from the exhibition. This opportunity is very important for both new and old enterprises, so enterprises are paying more attention to this opportunity.

China International Home Textile Fair is a platform for industrial producers, dealers and traders to exchange, communicate and promote business. China International Home Textile Exhibition is a microcosm of the industry, and even a market to some extent. Home textile enterprises can establish and maintain relations with stakeholders, harmonize customer relations, and establish an overall corporate image in the market during the exhibition. Through China International Home Textile Exhibition, enterprises can show their brands. Through well-trained booth staff, active pre exhibition and in exhibition promotion, attractive booth design and rigorous booth follow-up services, the competitiveness of enterprise brands can become radiant and easily attract the attention of exhibition visitors.

China International Home Textile Exhibition provides a good opportunity for market research. On the one hand, home textile enterprises can collect information about products, prices and marketing strategies of competitors, dealers and new and old customers, and can quickly and accurately understand the development status and trends of domestic and foreign industries and the invention of new products, so as to provide a basis for enterprises to formulate the next development strategy. On the other hand, if an enterprise is considering launching a new product or service, it can conduct a field survey to visitors at the exhibition to see whether it is consistent with the demand characteristics of the target market.

Through the information channels and networks provided by China International Home Textile Fair, enterprises can communicate directly with target customers in a short time, send product information to specific customers, and obtain immediate responses from customers. The increasingly mature China International Home Textile Exhibition has increasingly strong penetration effect on modern marketing. Many home textile enterprises regard exhibition marketing as a sharp edge to expand the market.