In Order To Protect Intellectual Property Rights, Shishi Multi Department Joint Enforcement Against Counterfeiting And Shoddy.

In recent days, the Shishi Administration for Industry and Commerce has gone to Liaoning to help.

The company's counterfeiting in more than 400 places violated the registered trademark rights of "rich birds" by the local industry and Commerce Department, and the amount involved was more than 10 yuan.

According to the briefing, recently, fortune bird company has reported to the Municipal Bureau of industry and commerce that clothing sales in violation of the exclusive rights of the registered trademark have been found in some parts of Liaoning province.

The Municipal Bureau of industry and Commerce dispatched law enforcement officers to help enterprises go to Liaoning.

After preliminary investigation, the law enforcement officers quickly collected relevant evidence and materials, and promptly reported to the local industry and Commerce Department.

After receiving the report, the local industry and Commerce Department of Liaoning province quickly attacked, and was in Tieling city in August 3rd.

294 pieces of infringing clothing were found, including 95 T-shirts, 54 pants, 41 shirts, 53 sweaters, 44 jackets, 7 pieces of down garments, and so on. The value is more than 70 thousand yuan.

In August 6th, 161 pieces of clothing were found in Dalian, worth 35 thousand yuan.

Founded in the 90s of last century, it is China's largest group.

Base stone lion, one of the most influential large enterprises.

At the beginning of the group's pioneering work, we always adhere to the business objective of "innovation for development, quality for survival, and management and efficiency". We are committed to making great efforts to build up a business, and now we have developed into a large group of leather shoes, leather goods and clothing.

It has nearly 10000 employees, 425 thousand square meters of modern standard factory buildings, nearly 2 billion yuan of fixed assets, and a brand value of more than 6 billion 280 million yuan (assessed in 2007).

In 2001, in order to expand the brand effect, the group joined hands with Italy FGN clothing (International) Development Co., Ltd. to set up a bird Fashion Development Co., Ltd.

With the aim of "perfecting internal management, increasing product development and building strong brands", the clothing company has developed into a comprehensive clothing enterprise integrating product development, production management, logistics distribution and marketing.

The marketing network covers more than 20 provinces (municipalities and autonomous regions) and more than 2000 brand stores.

In 2005, Mr. Chen Zhonghe, the head coach of the Chinese national team's women's volleyball team, was hired as the ambassador of Fu's bird's menswear brand.

The product style of "simple fashion, elegant atmosphere" and the brand concept of "pride China, wealth and upstart" are perfectly compatible with the characteristics of the Chinese women's volleyball coach, who are both flexible and flexible.

In 2009, in order to comply with the direction of internationalization, youth and fashion of rich birds, the company hired Lu Yi, a popular movie star, to represent the second generation of the brand.

Lu Yi's sunshine healthy image and wise and enterprising attitude enables consumers to have a good association with the rich bird's brand image. At the same time, it conveys the brand proposition of noble birds advocating noble life, and sets up the brand image of noble birds and noble birds.