The Growth Of Leisure People Has Great Potential For Pet Clothing Market.

"Just received an English visitor. He ordered a group of pet dogs.

The price is 6 dollars a piece.

"Zhejiang Zhuji Cheng Xing Pet Products Co., Ltd. General Manager Zhao Daxing told reporters.

Cheng Xing company is a company that produces and develops all kinds of pet dog clothing under the Zhejiang Fu run holding group.

In 2003, Cheng Xing company pformed pet dog clothing from the production of sweater, and soon tasted the sweetness.

Since then, the scale of production has been expanding and production varieties are increasing.

At present, the company has formed an annual production of 1 million 500 thousand pieces (sets) of pet dog clothing production scale, sales amounted to about 30000000 yuan.

Not long ago, the reporter interviewed this characteristic pet clothing enterprise.

Big business as a small industry

How big is the market for pet clothing? Zhao told reporters a figure in the US costs about $30 thousand a year on a dog, of which dog clothing accounts for a large proportion.

Data show that domestic pet clothing sales are increasing year by year, with an estimated share of tens of billions of markets.

It can be predicted that with the further expansion of the aging population in the city, the growing number of leisure groups will be growing for pets.

The output value of pet clothing in the entire garment industry is negligible.

Because it is too small and often forgotten.

But this small industry is pregnant with great market and profits.

Visited Zhuji Cheng Xing Pet Products Co., Ltd. the number of people is 70.

According to introducing, the pet dog clothing produced by Cheng Xing company includes 4000 kinds of common pet clothing and functional pet clothing.

In recent years, the company has helped the relevant ministries and commissions of the state set up industrial standards for pet clothing, and has obtained 33 new national invention patents.

A pet dog produced by Cheng Xing company.

In Russia, its inventor is the company's scientific and technological personnel.

Relying on the carbon fiber heating film material installed in dog down clothing, powered by a 3.7 volt lithium battery, it can maintain a 4 hour constant temperature patented design product, bringing considerable orders and benefits to the company.

Wearing a kimono and a dog kimono are the most popular products for Japanese businessmen.

The invention of "cool dog house" brings 4 million yuan output value to the company every year.

This year, Cheng Xing pet company will move to the new 12800 square meter factory as a whole, and the production of pet dog clothing will further expand. It is expected to produce 4 million kinds of pet dog clothing annually and the output value will exceed 100 million yuan.

Promotion of pet clothing economy

The financial crisis continued to ferment in 2008. The spread of European debt crisis since last year has led to a decline in orders for apparel exports to China and a slowdown in growth.

Pet clothing, which is mainly exported to Europe, America and Japan, has also been affected.

Facing the market changes, sincere star company actively responded, Zhao Daxing launched this year's master's old clothing pformation to host pet clothing new plan.

He said, now that the family members have a dog, the owner put the dog's clothing, food and shelter in an important position.

It is easy for dog owners to buy costumes for dogs and design their own costumes for dogs with their own old clothes.

It can make dogs and owners more intimate, but also conducive to energy conservation and environmental protection.

Zhao Daxing has attached great importance to the pformation of old clothes. This year, the company will start the old clothes pformation plan in advance. Next, we must further classify and process the old clothes purchased.

"This year we will actively explore the domestic pet dog clothing market and form a pattern of walking on two legs," Zhao said. In October this year, we will continue to sponsor the "Chao man super dog clothing show" as a co sponsor of China (Hangzhou) pet culture festival.

China's pet culture festival has been held for many years. As a pet clothing enterprise, Cheng Xing company has participated in and sponsored sponsorship every year, which has Zhao Da Xing's "wishful thinking".

He aims to attract people's attention and enhance the consumption concept of domestic pet dog clothing through sponsoring pet dog costume show, and then guide the Chinese people to establish a new fashion of having pets, beautifying pets and dressing pets.

As a branch of clothing, pet clothing has formed a situation of small scale and large profit margins in the past few years due to the small number of production enterprises and weak market competition.

In recent years, many places have been aiming at this "virgin land". The number of domestic enterprises has gradually increased, and the industry has developed rapidly, resulting in a decline in the annual profit margin of pet clothing from 30% to about 10%.

Market sales from 100% to domestic sales increased year by year.

Enterprise production depends on order to take the initiative to find the market.

These changes, on the one hand, are domestic pets.

On the one hand, it also brings business opportunities for enterprise pformation and market segmentation.