The Classic Shanghai Made Warrior Sneakers In Those Years

Warrior shoes made in Shanghai

Some people say that Warrior shoes are Chinese Nike In the 1970s, it attracted the attention of countless young people. Warrior gym shoes It is not only the first pair of rubber soled shoes produced in China, but also a gift from the Shanghai team to the United States during the Sino US table tennis diplomacy; In 1984, the Chinese women's volleyball team wore Warrior shoes and won the championship of the Los Angeles Olympic women's volleyball team.

Fashion men and women all wear Warrior sneakers as fashion

"Warrior" is the tire with the longest history in China brand (Made by Shanghai Zhengtai Rubber Factory), registered as a brand trademark of sports shoes in 1935. The trademark English "WARRIOR" refers to warriors and fighters. The Chinese trademark "Huili" means "Huitian", which is a great force to overcome difficulties. You should know that in the 1970s and 1980s, a pair of Warriors cost 10 yuan, which is equivalent to one third of a month's salary. In those years, it was really like having "power to restore the sky" to buy a pair of Warriors!

When Warrior sneakers were the most popular, there was a shoe that had created a record of tens of millions of pairs of sales, with an annual sales of 700 million yuan or 800 million yuan. It was also a designated shoe for some professional sports teams. Unfortunately, since the 1990s, the attention of trendy men and women has long been focused on Nike and Adidas. The home-made Warrior sneakers worth more than 30 yuan have gradually been labeled as low-grade goods. In 2000, the resilience was really "weak".

Warrior shoes

Warrior Poster

In 2005, a Frenchman accidentally noticed another domestic sneaker leap in Shanghai on the street. They have slightly changed the leap of "self serving as grass, others as treasure" and introduced the French version of leap. All of a sudden, the price rose from tens of yuan to 50 euros. France specially introduced Feiyue shoes, even Orlando Bloom of Pirates of the Caribbean also "Feiyue" upper body. Leap out of China and make home-made Huili sneakers return to the hearts of children's shoes again.

A Chinese student studying design in Helsinki, Finland, published a book, Book of Warriors, which contained a large number of photos of Chinese people wearing Warriors. On the popular douban website in China, there is a group called "Shanghai Heart? Guohuoqiang (Leap? Warrior)", with nearly 4000 members, all of whom are young people who support Warrior and Leap. Later, Warrior cooperated with Omeis, a famous interactive media organization, to launch a series of "Memory Warrior" sneakers to awaken young people's memories of old domestic brands. Last year, Huili opened its flagship store in Pingliang Road, the former site of the factory, and then successively opened boutiques in the mall.

I always believe that classics can stand the test all the time, and domestic products should also be self strengthening.

Want to buy Warrior shoes

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Made in Shanghai Old Shanghai Teahouse

Coming to the old Shanghai teahouse on the old street of Yuyuan Garden, I really feel like returning to "old Shanghai".

The tea here is very interesting. Its names are like "Singing and Dancing" and "Shanghai Beautiful Girls". It blooms like flowers after soaking in hot water. In addition to tasting tea and tasting various exquisite Shanghai delicacies, this is actually a small museum, which is filled with fine products and antiques collected by Boss Zhang for many years: Watson electric fan, Guanshengyuan biscuit jar, Wuzhou pharmacy, and Guangshengxing twin sister's own toilet advertisements, all of which are old Shanghai scenes more than half a century ago.

The shop owner originally collected antiques on Dongtai Road, but how did he know that he was becoming more and more fascinated by these old objects? Over the years, he has collected many treasures, which can open a small museum.

When Shanghai hosted the World Expo 2010, the host authorities borrowed many good things from Mr. Zhang. Cheongsam is the pride of Boss Zhang. The 1930s was the most prosperous period of cheongsam. Boss Zhang's collection of cheongsam reached more than 200 pieces, and each piece is unique. For the sake of common good, he once held an exhibition of treasured cheongsam in the teahouse. The most valuable one was the cheongsam of Hongxiang Fashion Company, the first women's suit specialty store in China, which was founded in 1917. In those years, the style and technology of this women's clothing won all the public praise among the upper class, and its cheongsam won a silver medal at the 1933-34 Chicago World Expo.

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Candies packed in old Shanghai

In addition to the cheongsam exhibition, there have also been many featured exhibitions in the teahouse, such as "Old Shanghai Oil Painting Exhibition", "Old Shanghai Night", etc. Among them, the "Old Shanghai Lady Rhyme Exhibition" displays boxing photos of bodybuilding women in the 1930s, photos of the top ten beauties selected by Shanghai, and photos of old style women performing in new dramas. These exhibitions are the best portrayals of Shanghai ladies in those years.

Made in Shanghai Companion Pictorial

Compared with today's diverse magazines, the pictorial Companion published in Shanghai in the 1920s is at the forefront of the times. Select the popular Shanghai stars and celebrities as cover girls; Introduce the most popular dressing on the streets of Paris; Report domestic and foreign film news; Publish the travel notes of movie stars such as Hu Die in Europe.

Among the hundreds of issues of the pictorial cover of "Good Friends", only a few issues use men as the cover, and the rest use popular stars, celebrities, etc. as the cover girls

The Companion Pictorial is mainly composed of pictures and short words. Its contents include news and current events, local customs, Chinese and foreign movies, life information such as clothing, beauty, etc. This form is not only unique in the Chinese pictorial world, but also avant-garde in the world. At the time of "My Friend", it was a troubled time in China. Whenever major events happened, people would be sent to the front to interview and report first-hand data to readers as quickly as possible. From the Northern Expedition, the September 18th Incident to the December 8th Incident, a large number of pictures and texts were used to publish them, which was not as simple as a leisure magazine.

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The inaugural issue of Goodfriend printed 3000 copies. After the publication, the staff were asked to sell them in nearby cinemas. Unexpectedly, they sold out immediately. Soon, Companion became the most fashionable reading material in Shanghai at that time. At its peak, its sales reached 42000 copies, a record in the history of Chinese journals. Until the end of the war in 1945, 172 pictorials and two special issues were published. Later, Companion Pictorial withdrew from the Shanghai newspaper industry and resumed publication in Hong Kong in 1954. Later, it dropped out because of Wu Liande's health problems. In 1984, Wu Fuqiang, the son of Wu Liande, resumed publication in Hong Kong.

Although Goodfriends did not advertise itself as a female pictorial, it was an indicator of the life of new women at that time and an ideal garden for modern women in Shanghai in the 1920s and 1940s to show public space.

Friend was born in the golden age of Shanghai's commercial and industrial development, and product advertisements and the Shanghai style at that time were naturally displayed in pictorials. Looking back and smiling, the woman who is charming and charming and sells Colgate powder to you; A plump and lovely baby holding Baohua milk pills; Today, the children are still eating Scott cod liver oil, Kellogg's cornflakes, as well as the advertisements of Xianshi, Xinxin and Yong'an, which are known as the three giants of Shanghai's department store industry, Kodak, Agfa, Quaker Oatmeal, Guanshengyuan, Guangshengxing and Parker pen, all of which have appeared in Friends. The expression of these advertisements also reflected the western modern civilization and lifestyle at that time.

However, after moving to Hong Kong, the pictorial Companion has lost its Shanghai flavor, and has stopped publication in the middle of the year for various reasons. If you want to miss the atmosphere of Goodfriend, you can go to the Goodfriend Life Memory Museum in Shanghai, where there are not only nearly two hundred issues of the pictorial of Goodfriend, but also imitation of the editorial department of that year. When you walk into it, you will think that you are Mr. Zhou in the movie 2046, pick up a Parker ink pen and start the day's work.

Want to revisit my good friend