Dezhou Textile Enterprises: "Textile Manufacturing Big City" To "Textile Create Strong Market" Pformation

This year, the demand for international market is weakened, domestic demand is slowing down, and the difference between domestic and foreign cotton is too big.

The operation showed an overall downward trend.

Faced with many unfavorable factors, the textile enterprises in our city have responded positively, showing their own abilities and fighting against the cold war.

Imitate, follow suit, run...

For many cotton textile enterprises that are still in the traditional mode of production and operation, this year, the Domino effect from the terminal market to the supply chain has given them enough lessons.

As a private textile enterprise, Xiajin Ruixin textile has also been the victim of traditional mode of production and operation, which made them once in a dilemma.

To this end, enterprises adjust their development strategy in a timely manner, from the original expansion of production capacity to value growth, playing a beautiful turnaround.

A small step in strategy, a big step in tactics.

Today, they produce a new fiber yarn at a price of more than tens of thousands of tons per ton, the profits are several times the original product, and orders continue.

In this year's cotton textile market generally depressed situation, the company's capacity is not reduced, but sales revenue is expected to exceed 120 million yuan this year.

Chen Tingbing, director of Dezhou textile industry management office: if we want to break through, we must never take the big road, old products, rough processing "rough old" road.

For us, the competition in the same industry is becoming increasingly fierce, and the cost advantage is gradually weakening.

And the textile industry in our city is dominated by small and medium-sized enterprises. Therefore, if we want to survive and seek development in this industry shuffle, we must develop new products that are functional and differentiated. We should "adjust the quality and adjust the new products", and strive to move towards the high-end and terminal of the industrial chain.

If Heng Hua textile is relying on strategic adjustment to counter the trend, then the plains will flourishing.

It is through carrying out industrial pfer to achieve the voyage by ship.

The total investment of the project is 1 billion 600 million yuan, and after it has been put into operation, it can produce 60 million sets of outdoor garments, and become the largest outdoor woven garment enterprise in China and even Asia.

Through cooperation with Beijing copper cattle group, the company has formed many famous international brands.

In the first half of this year, the company realized sales revenue of 70 million yuan, more than doubled in the first half of this year.

As an important textile base in China, there are more than 400 Textile Enterprises above Designated Size, and the textile scale accounts for 1/7 of the whole province and 1/20 of the whole country.

But at present, the overall innovation ability of our textile industry is still not strong, basically in the technology catching up type and technology import type. Although many enterprises have adopted the first-class equipment technology, the innovation value of the products is not high.

Chen Tingbing, director of Dezhou textile industry management office: next we need to think about how to go our own way, form a mature and complete technological innovation capability and industrial system, and change the current situation of large resources input and labor input.

We should increase the brand building, strengthen the independent research and development of new products, lay out the terminal market, and finally pform the role of "textile manufacturing big city" to "creating a strong market by textile".