Analysis Of The Current Situation And Development Trend Of Chinese Professional Clothing

The market trend of clothing is closely related to the trend of social development. The development of the garment industry will depend more on the development of related industries to some extent. As an important component of the clothing industry, the market development of professional clothing will face severe challenges as well as opportunities. At present, Occupation clothing It is mainly divided into four categories: professional fashion, occupational uniforms, occupation tooling and occupational protective clothing, and there are many varieties in each category.

In twenty-first Century, the cost of clothing production is increasing, the quality of the market for the product, Fashion design style The individuation requirement of the style and style is getting higher and higher, which has brought great pressure to the survival and development of the professional clothing industry. The whole industry is facing the "shuffle" situation. Many small businesses have closed down due to the lack of funds and R & D capability. Large enterprises have dispersed their energy because of the development, production, sale and service. The imbalance of regional economic development is China's national conditions. There are many enterprises and institutions in the Pearl River Delta and Yangtze River Delta. The market is vast and can integrate production, supply and marketing resources, focusing on developing the market and occupying the market. The labor force, resources and geographical environment in the central and western regions are favorable, so we can better create and bring into play the advantages of productive enterprises.

Judging from the existing consumption structure, the American work clothes market accounts for 60% of the total garment industry, and our work clothes account for about 20% of the total garment industry in China. Compared with the developed countries, the proportion of our work clothes in the whole work clothes industry is low and has greatly improved the space. At present, the per capita work clothes consumption per capita is 1 sets, and the average number of workers in MITSUBISHI and other big enterprises on average is 13~14 sets per two years, with an average of 6~7 sets per person per annum.

After more than 10 years of development, China's professional clothing production has made great progress. However, due to the lack of adequate understanding of professional clothing in the traditional sense, it has led to the irrational distribution of resources and unbalanced development in the professional apparel industry chain, so that the demand of the consumer market for all aspects of professional clothing has not yet reached. It is still in the stage of mass goods production, lacking the initiative to differentiate consumers. Such as professional fashion, the main object of consumption is the administrative staff and white-collar workers, their requirements are generous, decent, flower color and style need not Tai Kuazhang, can not only meet the requirements of the work environment dressing, but also in the corresponding public occasions to wear. However, in these {page_break} groups, young and middle-aged people coexist, which requires that professional clothing also needs to meet the needs of consumers of all ages. However, most enterprises tend to place their products on young people, because young people are better in shape, and are not restricted in their colors and styles, and their models are more centralized. They are easier to operate in design and plate making techniques, which often result in "breaking off" or wearing inappropriate clothes for middle-aged and elderly professional fashions.

Professional clothing is a combination of both. Dress culture With the special clothing of the enterprise culture, the wearer pays attention to individuation, and pursues his style and costume perfectly. The requirements of professional clothing are different for different dresser. This makes the specification of professional clothing differentiated. Different economic status, different cultural background, different industries and units, and different age groups need different professional clothes. Therefore, professional clothing manufacturers need to renew their concepts, pay attention to the study of customer's corporate culture, and take into account the needs of various layers of clothing.

With the adjustment of industrial structure, the number of working population in the two or three industry will increase, and the demand for work clothes will be greatly improved. In the next few years, the demand market of our work clothes will be greatly improved, and there will still be great market space. Modern professional clothing has broken through the traditional concept of work clothes, and has grown into a clothing category that occupies hundreds of millions of consumers. The professional clothing production enterprises should not focus on the development without goals and positioning. They should focus on the key points according to their own unique advantages, seek breakthroughs in a certain breed, and strive for the corresponding market share with professional advantages.