Analysis On Investment Potential Of Underwear Stores

We learned from the five most active brand underwear businesses at the scene of the franchise that most brands did not join the gold requirement for the franchise.

But they all require a deposit ranging from 1000 yuan to 5000 yuan. Besides, the amount of the first purchase is stipulated. The specific amount is different because of the different store sizes of the franchised stores. The general principle is to spread the goods.

High-end brands generally require the first purchase value of about 100 thousand yuan, the mid-range brand is around 50 thousand yuan, and the low-grade brand is around 15 thousand yuan.

In addition to the different purchase prices, there is little difference in the cost of decoration and rental between different grades of underwear stores.

General merchants will provide free brand uniform shop design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

The profit margin is below 30%.

Miss Deng has been opening nine years of underwear stores in the last 9 years. She has represented 3 famous brands, and has experienced the hardships and hardships. At the same time, she also has the bottom of the market.

Miss Deng introduced, though small.

The profit rate is high, but because the price of the commodity itself is relatively low, the income is not very large. Although the income of the top brands is large, the competition is very big. Now, the high-grade brand is mainly setting up its own counters in the department stores.

Miss Deng knows many friends who make high-end brand monopolization. Many of them do not do it for one or two years.

Miss Deng said that although the brand underwear can be 4~5 pick up, but because of the limited crowd, the overall profit will not exceed 30%.

This article selects the big brand A and the small brand B to carry on the contrast.

Contrast a big brand entry threshold high

A brand: the first purchase is usually around one hundred thousand yuan.

B brand: the first purchase value is about 15 thousand yuan.

Experts comment: because the price of the A brand is higher, and in order to display the brand image, it is generally required to get all the styles first time, so the first purchase value is much higher than that of the B brand.

Investment threshold is corresponding to the grade of underwear brand. B brand has the lowest investment threshold, and small investors are easier to enter.

Comparison of two small brands can be flexibly discounted.

A brand: strict discount according to the unified discount stipulated by merchants.

B brand: in the case of knowing the business, the franchisee can decide the discount situation flexibly in the profit space.

Experts comment: A brand unified stipulation discount, and B brand in the market is not well-known, merchants give franchisees more flexible management power, is conducive to the brand short time to win more consumers.

But discount will not be a major factor for consumers to consider. In comparison, A brand's reputation and product quality are far superior to that of B brand, and it is easier to get consumers' trust.

Contrast three profit rate and income difference

A brand: investors pick up goods at a market price of 2/3.

B brand: it usually ranges from 4 to 55% off.

Experts comment: different underwear businesses give different discounts, and the profit margins vary.

Although the profit margin of B brand is relatively high, but because the price of the commodity itself is relatively low, the income of single product is not large, so it relies heavily on the sales volume.

The profit margin of A brand is relatively low, because the price of single product is relatively high, so the return of single product is high.

Four small brands also have advantages.

A brand: competition is more intense.

B brand: competition is relatively small.

Experts comment: A brand stores compete mostly from the brand's own franchised stores. Many A brands are set up by the company directly in the department stores.

The existing A brand stores, which have done well, have been doing this for a long time, mainly relying on long-term fixed customers.

The price of B brand is quite different from that of other brands, but the quality is relatively guaranteed.

Moreover, the shopping environment and service quality are much better than the general stalls, and a lot of consumption level.

Younger girls and students like to buy underwear in this B brand store.

B brand franchised store's investment risk is not A brand high, more suitable for ordinary investors easy to get started, low risk requirements.

Wear underwear shop must have professional knowledge.

The owners of different lingerie stores said: opening underwear shop must have a lot of knowledge about underwear.

Because of underwear and others.

The big difference is that the comfort and material requirements of clothing are relatively high, but the general underwear can not be fitted, so customers want the operator to provide professional advice.

This requires the operator to correctly judge the age and physique of the customer, to grasp the requirements of the customers, and at the same time to introduce the merchandise from many aspects and angles of the underwear's texture and style, so as to help the customers choose the appropriate underwear according to their size and age, and give guidance for wearing.

Location for underwear store

The situation also has a great impact.

Miss Mei, who runs low-grade underwear stores, says that the flow of people on the west side of the Yangtze River is still OK, and business is also good. That is, the rent is too expensive, and half of the monthly business income is spent on the rent, which is not very cost-effective.

Miss Deng, a high-end lingerie shop, believes that high-end underwear stores should be targeted at places with corresponding consumption levels, so that they can attract the target consumers. Although her daily location is very large and the rent is cheap, most of the shops are mainly buying the business of familiar customers.