Before China'S Enterprises Are In Trouble, Innovation Is The Way Out.

"Local Spin Enterprises must accelerate the transformation of development mode, strengthen enterprise innovation, increase investment in science and technology, create good brands, and enhance the comprehensive competitiveness of enterprises. In the face of many unfavorable factors such as slowing global economic growth, RMB appreciation, raw material price fluctuations, labor and energy costs rising, Shen Weifeng, general manager of Zhejiang new China material Limited by Share Ltd, gave his own "good recipe" for disease resistance.

Since its inception in 2001, the scale of Zhejiang Taihua new material Limited by Share Ltd has been constantly expanding, and has gradually developed Taihua high and new dyeing and finishing (Jiaxing) Co., Ltd., Zhejiang Jiahua special nylon Co., Ltd., Wu Jiangfuhua Weaving Co., Ltd. Since 2005, Taihua has been awarded the "nylon (nylon) weaving product development base" by the national textile product development center, and has successively won the "Zhejiang green enterprise (cleaner production advanced enterprise"), "Zhejiang famous trademark", "the advanced collective of the national textile industry", "the provincial National high and new technology enterprise research and development center", and this year, it was awarded the "Chinese functional nylon silk fabric fine production base" by the China filament weaving association this year.

The rapid growth of the size of the enterprise and the succession of honors have made the industry eager to understand the secret of success of the company. As a nylon fabric manufacturer with an annual output of 50 thousand tons of nylon FDY filament and 7000 tons of nylon ATY yarn, and has a complete R & D and spinning, weaving, dyeing and finishing industry chain of nylon fabrics, what aspects of the innovation power of Taiwan China's decision making layer?

"Innovation is a systematic project." Shen Weifeng told reporters. In its view, ideas, products, management, brand innovation in four aspects, for a company's ascension has a vital role.

According to Shen Weifeng, today, Taihua broke the traditional idea of relying on its own capital and bank loans, actively striving to make use of the capital market, quicken the pace of the listing of the company, and develop capital management. "Become the leading enterprise of high-grade nylon fabric at home and abroad, and create the most complete industrial chain development concept, so that we can find the right point for the future.

In recent three years, Taihua has undertaken and completed more than 30 national and provincial science and technology projects at all levels. innovate There are 8 products and 4 innovative products at municipal level. It has obtained 331 national patents, including 13 invention patents, 39 utility model patents and 279 designs patents. At present, the company is participating in the formulation of industrial standards such as synthetic fiber fabrics.

Technological product innovation has become the main line of enterprise development. At present, the company relies on the complete industrial chain matching advantages, technological equipment advantages and large-scale industrial cluster advantages, and takes market demand as the guidance and customer satisfaction as the goal, and continuously increases the intensity of technological innovation, so as to optimize the internal technological process and reduce the production cost. Shen Weifeng said. Apart from internal promotion, Taihua also pays attention to external force borrowing. They have not only strengthened their cooperation with the research institutes, but also gradually established a sound technological innovation system, and continuously strengthened the technological innovation capability of Taiwan China products. The company has also actively supported and participated in the close cooperation relationship between the China Textile Industry Federation, the national textile product development center, the China Textile information center and the China Fashion Color Association.

There is a lack of research on color trends, popular fabric selection, base member day activities, popular color lectures, textile fabric design training, regular docking with designer customers, creative space exhibition and planning and design of R & D buildings. "Through exchanges and cooperation, on the one hand, we have strengthened R & D personnel's ability to integrate product information and R & D resources, enhance the overall quality of R & D team, and enable R & D personnel to grasp the latest fashion information and fashion trends of textile fabrics, thus pointing out the direction for new product development." Shen Weifeng said joyfully. {page_break}

"In addition, we also continue to standardize management and make management innovation the foundation for enterprise development." It is learnt that Taihua has institutionalized management mode by employing professional managers, and has implemented the independent accounting system of each section, strengthened the cost consciousness of the production workshop, strictly controlled the technological indicators, strengthened the control of intermediate indicators, and realized the economic operation of the existing equipment; in addition, through the shareholding system reform of the company, the management staff of the middle and upper levels had owned shares of the company, which further enhanced the cohesion and sense of responsibility of the company.

At the same time, in line with the environmental policy of "clean production, energy saving and consumption reduction, creating green enterprises and pursuing sustainable development", Taihua's decision making layer also set targets for enterprises to devote themselves to the development of energy saving and environmental protection enterprises.

"In the future brand competition, corporate social responsibility will be healthy and orderly. market The green indicator. Taihua has passed the ISO9001 quality management system certification, ISO14001 environmental management system certification and SA8000 social responsibility system. It not only increases the visibility and affinity of the enterprises, but also meets the stringent requirements of the European and American markets and multinational enterprises, thus opening a door to the international market, allowing more products to enter the purchasing network of foreign investors.

It is in line with the concept of enterprise brand innovation that is guaranteed by long-term brand operation. Nowadays, Taihua has already made famous brands such as Bosideng, duck duck and Eral, and famous outdoor sports brands such as Decathlon, Nike, Adidas, Columbia, Pathfinder, Lining, Anta, Jordan, etc., and has established cooperative relationship with H&M, C&A, Semir, N+a and other casual wear brands.

Taihua stepped out its own anti risk road with its vertical innovation and horizontal integration.