Four Main Points Of Online Operation Of Traditional Clothing Enterprises

On-line clothing Management must consider new problems and explore new strategies and methods to solve them.

1. meet the needs of consumers.

Safety and stability and good trading platform are the common needs of C2C platform. The construction of a stable local website platform is a basic condition for consumers to stop in the clothing or other commodities of the company. If the platform is unstable or service is often interrupted, users need to wait long to open the website, how can they meet the needs of consumers? Online sales need to start from the immediate interests of consumers, anxious consumers, and thinking about consumers. Enterprises should constantly develop new functions and constantly modify the framework according to the actual situation. Meeting customer needs will become a key factor in online business.

2. successful positioning marketing and excellent team building.

Many enterprises do not make good location and choose the target market when they are promoting the website, but they fail to make long-term plans, which results in the enterprises' performance failing to achieve the desired results. An analysis of e-commerce experts said that the traditional retail camp extended to the electronic business. It often took the simple idea of moving the offline sales mode to the network, and copied the traditional mode, such as category management, supply chain control, procurement, logistics and department establishment, especially the two platforms under the online and offline businesses. The more serious injury is that there is no inventory in the joint shopping mall. It is difficult to respond quickly to the dynamic orders from the Internet, and can not guarantee delivery, which greatly affects the shopping experience.

Online garment companies can invite professional executives from network operators to organize teams from different levels, such as how to organize the supply chain from traditional retail industry to the technology and supply chain and service system of e-commerce, and emphasize the training of combination ability. From the supply chain to the logistics storage system, to the establishment of the professional customer service department, these are the most basic configuration elements, ignoring which is easy to form a short board.

3. provide personalized products that meet consumer needs.

The development of Internet is very fast, especially the rapid upgrading of technology, and the demand of customers is changing fast. Therefore, providing personalized products according to the different needs of customers is one of the abilities that online clothing enterprises should have. Customization is personalized service that meets different needs. Sun Tongyu of Taobao said: "our Taobao is specially designed for Chinese customers. When we provide customized sales tools for sellers, we should also consider the interests of buyers, because designing websites and services is a common demand of sellers and buyers."

4. the most important thing is customer service and after sales service.

When sellers or sellers are in trouble in the process of trading, online websites should get in touch with the two parties in a timely manner and do the corresponding coordination work. Moreover, through various channels such as telephone, e-mail, fax, forum, etc., the enterprises can timely solve the problems of all parties. Every employee of an enterprise should act in a spirit of affinity, forming the idea that customers are God.

After sale service is reflected in: before buying, sellers should trust and trust with potential customers. When customers know that sellers are waiting to serve them, there is no reason not to trust sellers and refuse to accept such support. Therefore, sellers must create a trust environment and ensure that sales are on both sides of the same line. The final goal is to provide support for customers to meet their needs. Potential customers understand their needs, but are willing to cooperate with sellers on a win-win basis to meet customer requirements. In the purchase, the seller should guide the customer to find out the information they really need so that they can make the best decision as far as possible. Sellers must serve customers, not customers. After purchase, the seller should follow up the progress after delivery until the customer receives the goods satisfactorily.

It can be seen that the traditional brand clothing enterprises need to learn and explore a lot in order to fight the battle of e-commerce. Just as Mr. Liu, who runs a clothing store in Qingdao, reveals to reporters the way of running his own business: "in order to make the garment enterprises succeed in the short term, the most important thing to consider is how to maximize the brand value."