How Can Textile And Garment Industry Survive In Market Competition?

An enterprise should be in

In the crisis, to show strong viability and success and become the leader of the industry, we need to work hard in brand competitiveness, market innovation and management.

In the grim situation of the international financial crisis, in order to survive and develop, some private textile enterprises with strategic vision put forward the enterprise management concept centered on innovation and entrepreneurship, that is, using independent innovation as the engine, expanding the market, scientifically managing and enhancing the brand image.

For enterprises to strengthen market competitiveness, in the new situation to achieve industrial pformation and upgrading, sustainable development provides a strong guarantee, but also for the climbs of the crisis.

Garment enterprises have provided new competitive bidding.

As the core link of market economy and enterprise operation, brand building is related to the survival of enterprises.

In this financial crisis, the first thing to fall down is the majority of enterprises without their own brands and core technologies.

Only by making and without brand, even if the manufacturing technology is better, it can only be integrated on other people's platforms, thereby losing their autonomy and initiative.

Using technology to create quality, improve service quality, create private brand and enhance brand awareness will become a powerful guarantee for enterprises to get the right to speak in the market.

Jiangsu Xin Xue Zhu international garments Co., Ltd. is committed to building the first brand of Chinese underwear. In the industry, it first put forward the concept of "fashion underwear", so that the underwear has the external beauty value, and realizes the external expansion of underwear function. It also employs foreign fashion designers of Italy and other foreign fashion design and research teams, and combines the characteristics of snow bamboo fashion underwear, and designs a series of new underwear to lead the underwear fashion trend.

Gradually realized the leap from famous trademarks in Jiangsu to famous brand products in China and well-known trademarks in China, which effectively promoted the innovation and development of enterprises.

At present, catching orders and protecting the market has become the top priority for enterprises.

Look for business opportunities in the face of difficulties, keep customers, short and small bills.

We should seize the market in the shuffle, enter the large domestic procurement chain, squeeze into the list of government procurement, "go out" to participate in the exhibition, "please come in" to do the supply meeting.

We should adopt flexible and flexible orders, pay attention to small batch, liquidity, quick delivery, and explore business opportunities to get more orders, and strive to maintain market share.

Textile and garment export enterprises should adopt multiple strategies: first, strive to maintain and expand exports to the United States and the European Union and keep the market; the two is to expand the emerging markets such as Russia, ASEAN, Central Asia, the Middle East and Latin America; the three is to develop domestic demand market, to pform both internal and external trade, and to promote the integration and integration of domestic and foreign trade.

Strong enterprises can use technology quality and other competitive advantages to find brand supporting enterprises, increase cooperation between upstream and downstream, and achieve win-win cooperation.

Innovation is the main theme of the development of the times. If there is no innovation and lack of innovation power, enterprises will lack vitality and lose the viability and development opportunities in the rapidly changing market environment.

If we want to get out of the crisis and win in the fierce market competition, we must rely on the innovative ability of our enterprises.

In order to innovate independently, textile and garment enterprises must pform from the hard work type to the R & D marketing type, from the human sea tactical type to the precision strike type.

The key to independent innovation is to have core technology and core technology to grasp the industrial development. From the product positioning, marketing, the formation of industrial chain to the size of the scale, the core competitiveness of enterprises can be achieved only if they have the core technology.

Jiangyin Zhongke atyaguang nanotechnology Co., Ltd. specializes in the research and development of new interface functional materials, and works with the fashion brand "Hai Lan home" to finish the finishing and finishing of suits and shirts, so that the products have the function of "self cleaning".

With this advanced technology, the new cost of a suit's processing is less than 30 yuan, but the selling price can be raised by 300 yuan, and the profit of the enterprise has been greatly raised.

Under severe circumstances, the level of enterprise management and product cost will undoubtedly become an important weight for market competition. Textile and garment enterprises should take the economic crisis as an opportunity to improve their management, improve their management skills, strengthen basic management, strengthen blood and fitness, comprehensively improve the level of decision-making and production management, and enhance the ability of enterprises to participate in international competition and guard against market risks.

Wuxi cotton is working hard in its "essence", producing intensive cultivation, improving technology, management and carving, and teamwork.

Today, every employee sees 20 thousand units of machine, and the broken yarn rate is lower than that of Japanese counterparts.

In addition, the production scale of enterprises has expanded 4 times, but the number of personnel is only 1/4.

The comprehensive competitiveness index, such as quality, per capita profit and export earning, has always been in the forefront of the same industry, and it has resisted the impact of the economic crisis.

In short, in the cold wave of resisting the economic crisis, textile and garment enterprises should grasp and update the market trend in time, and take the new management concept as a magic weapon against the financial crisis and promote textile.

With the development of industrial economy, the "winter" of crisis can become the "spring" of industrial upgrading.