Asia Outdoor Products Exhibition: 570 Companies Exhibiting Unprecedented Popularity
2012 (seventh session)
Asia Outdoor Trade Show
The second Asian bicycle show is held at the Nanjing International Expo Center.
A total of 570 outdoor products companies from more than 20 countries are exhibiting, with an exhibition area of 48 thousand square meters.
This Asia outdoor exhibition has a large number of high-end brands and various thematic activities, both in terms of scale and highlights.
The Asian bike show held the high-end positioning of the first exhibition, providing a platform for communication and display.
In recent years, due to the increasing popularity of outdoor leisure sports, the domestic outdoor consumption market is developing rapidly.
According to the survey report on China's outdoor products market in 2011, the scale of China's outdoor consumer market has increased from 60 million yuan in 2000 to 11 billion yuan in 2011.
Among the various products, outdoor equipment accounted for 11% of the market, while knapsack and footwear were 12% and 25% respectively.
clothing
The proportion is 52%.
From the perspective of market segmentation, professional outdoor products brands occupy the core market, and fashion and leisure brands with outdoor products rank second.
In order to promote the healthy development of outdoor products market, this exhibition strengthened the introduction of well-known brands.
In addition to seeing Toread (Pathfinder), Northland (Nuo Shilan), Lowa and other brands carrying a full range of products and equipment, the international brands such as Beal, Boreal and Black Diamond (Hei Zuan) also made their debut in the exhibition for the first time.
The exhibits range from outdoor sportswear, tents, backpacks to waterproof flashlights, outdoor cooking utensils, and so on.
Sporting goods
The various categories.
In addition, the exhibition has also increased the raw material procurement area. The professional materials suppliers in Asia and the surrounding area have exhibited the latest products, providing one-stop shopping convenience for outdoor brand manufacturers.
In order to further spread outdoor sports culture, this exhibition also held various activities such as Climbing Festival and fashion show.
The industry development forum and the Asian outdoor industry awards attracted many professionals' attention.
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